Spark 2006: 1point size steals the thunder; Mudra South, TBWA India and Orchard shine, too
1point size re-asserted its creative strength at Spark 2006, and emerged ‘Agency of the Year’ at Madras Ad Club’s 29th Advertising Awards. With a tally of 285 points from seven golds, 12 silvers and four bronzes, it beat the closest challenge that came from Mudra (120 points), which competed as Mudra (South).
1point size re-asserted its creative strength at Spark 2006, and emerged ‘Agency of the Year’ at Madras Ad Club’s 29th Advertising Awards. With a tally of 285 points from seven golds, 12 silvers and four bronzes, it beat the closest challenge that came from Mudra, which competed as Mudra (South).
Mudra finished with 120 points, followed by TBWA Cochin, which scored 65 points. Orchard Chennai with 35 points and Orchard Bangalore with 25 points completed the ‘top five’ list.
It was two in a row for Chennai-based 1point size at Spark. Mudra South was runner up last year, too, but the margin has grown wider from the 100-point gap of 2005. Several more shops – including the newer agencies – won metal, even as organisers and participants alike wished for participation from the larger agencies.
Said N Ramamoorthi, GM, O&M, Chennai, and Convenor for Spark 2006, “There are several positives in today’s awards – quite a few small agencies had a chance to win metal. There were also quite a few client categories, like retail, that did extremely well. One thing we can’t deny is that in future, the absence of the big agencies is going to be a threat to our competitive spirit. We should do something about this – to get the big agencies back – when we regroup next year.”
1point size’s Anantha Narayan retained his title of ‘Copywriter of the Year’, and his colleague, C P Sajid, also retained his ‘Art Director of the Year’ title.
“It was heartening to receive the gold for ‘Brand Building of the Year’, for Derby. It would have been even better if the big agencies had taken part,” said Sharad Haksar, CEO, 1point size.
The ‘Best of Show’ was awarded to the much talked about Air Deccan film by Orchard Advertising. One hopes that that the sensitivity of that film will be recognised by international award juries in 2006, as Chairman of the Spark jury, Josy Paul, did.
Radio Mirchi won Gold in the Radio advertising category, while Vijay TV, which had two nominations in the TV promos category, won a silver. Rediffusion DYR won silver for work on Nutrine Maha Lacto in the same category, while IRIS Films bagged a bronze. Interface’s lone gold came in the Occasional Advertising category, where Mudra scored silver, and Square Circle won a bronze.
In the TVC (English) category, Mudra won bronze for a social awareness campaign, while Saint Gobain won silver for Lowe. Vernacular Television campaigns saw two gold winners – Supreme Oil (Lowe again), and Orchard, for Air Deccan. Rajiv Menon Productions bagged a bronze for work on ICICI.
The Collaterals category saw a large number of metals being given away, with TBWA winning two golds and a silver, 1point size winning a gold and silver, and new shop be positive 24 winning a gold for work on Fitness One, and Maa Communications Bozell winning a bronze.
McCann’s bronze for work on Durex was the only metal in the Internet advertising category, while in Press Product (Colour), Mudra South won Silver and Maitri Advertising took home a bronze. The Retail category saw one gold won by Mudra for work on RMKV, the agency also won a silver here. 1point size was the only other agency to win in Retail, taking a silver and two bronze metals.
The event began with a tribute to a visionary of the retail industry, RMKV Vishwanathan, who passed away recently in an accident. From there on, Channel V’s Lola Kutty ensured that the audience stayed amused till the very end. She urged the Agency of the Year to consider changing its name at one point, but that suggestion didn’t seem entirely funny. The larger agencies may not have entered the awards, but they were present in full strength. In keeping with the similarities with last year’s awards, the largest round of applause was reserved for a filler featuring Rajnikant.
On a parting note, here’s a piece of Josy Paul’s recorded message, “There were smaller agencies pushing harder. They were trying to do more exciting stuff. In fact, a lot of the larger agencies’ ideas were not presented for a variety of reasons. I don’t think we should let internal issues come in the way of celebration of ideas.”
We agree.
Also see:
Chennai Ad Club's Spark 2006 dazzles on despite some 'regulars' staying away
http://www.exchange4media.com/e4m/news/newfullstory.asp?news_id=20081§ion_id=1&pict=3&tag=14808&email=
Chennai-based 1pointsize emerges agency of the year at Spark 2005
http://exchange4media.com/e4m/news/newfullstory.asp?section_id=1&news_id=15267&tag=10002&search=y
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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