Platinum Outdoor uses cutting-edge technology for Vodafone's OOH campaign

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

e4m by exchange4media Staff
Updated: Nov 12, 2019 10:19 PM
Vodafone Air Purifier Van

Platinum Outdoor, the outdoor unit of Madison World has recently executed an innovative and first-of-its-kind campaign in India for Vodafone using the Internet of Things (IoT) technology to set up Mobile Air Purifying Vans, which are equipped with air filters and pollution monitoring devices in Agra. This environment-friendly initiative, ‘Breathe The Change’ was effective since Diwali to tackle the issues of pollution in Agra. The mobile vans are stationed at highly polluted and prominent locations in the city, including Taj Mahal, which is frequented by tourists from India and across the world, but will also move across the city.

The on-going campaign has 2 vans, each equipped with two 16x5 ft. cutting-edge technology air filters which will reduce the number of pollutants in the air by absorbing and removing harmful particles. The Vodafone Internet of Things (IoT) SIM, will collate the pollution data on a real-time basis and send real-time data to the air purifying van through a cloud platform and share inputs about the pollution to air filter fitted mobile vans. The pollution monitoring, air-purifying vans will move around Agra city based on real-time pollution level feed to ensure the van reaches out to the most polluted locations in the city. The vans will help fight against the domestic and atmospheric pollution caused by cars, heating systems and industrial emissions. This technology-based initiative aims to provide a solution for the growing level of air pollution, which is usually at its peak during Diwali season.

This one-of-its-kind campaign was flagged off by Ashish Chandra, Business Head-UP West, Vodafone Idea Limited in presence of senior Government officials and the Commissioner of Agra.

The campaign has been conducted in collaboration with Agra Smart City and UPPCB (UP Pollution Control Board).

Speaking on the occasion, Ashish Chandra, Business Head, UP West, Vodafone Idea Limited said, “Agra is home to one of the seven wonders of the world and the severe levels of pollution not only causes depletion of the heritage site but also affects the health of citizens. With this initiative, Vodafone Idea aims to reduce air pollution by using the latest technology and drive people towards a healthier atmosphere. ‘Vodafone Air Purifier Van’ is first-of-its-kind in the country and we are proud to launch this with the support of Agra Nagar Nigam and Platinum Outdoor to help residents of the city breathe fresh air.”

Highlighting the innovation and efforts made by Platinum Outdoor, CEO, Dipankar Sanyal, says, “We at Platinum Outdoor followed through multiple challenges to help the transition to a pollution-free India which is by far the best insurance for survival and well-being of current and future generations. It has been a proud moment to be part of this media first, innovative campaign for Vodafone Idea in collaboration with Agra Smart City which is one step in the direction of creating a pollution-free world and sustainable living.”

Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.

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