Olay India urges women to be Fearless and #FaceAnything
Olay launches new campaign with 5 fierce and confident women - Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar and Payal Soni

Leading up to International Women's Day, Olay India has launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams. In India, the journey to success for women is dotted by judgements and criticisms that question their talent, competence, appearance and capabilities. But there are those who rise up to the challenge and make sure their voices are heard. Olay wants to be a brand that celebrates the spirit of these fearless women who refuse to be held back. The campaign’s message is in line with Olay’s mission to continually improve women’s skin and lives by encouraging them to be fearless and stand up for what they believe in, because if a woman is confident she can #FaceAnything.
Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf, explains the thought behind the campaign, “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”
Emphasizing the creative thought behind the campaign Anil Nair, CEO & Managing Partner, Saatchi & Saatchi adds, “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”
The Olay #FaceAnything campaign inspires women to be unapologetically bold, confident and true to themselves.
Sharing her deep-rooted connection with the campaign, fashion designer and diva, Masaba Gupta said, “Judgements that surrounded me growing up made me feel like I didn’t fit into the set beauty standards. It took me a while to accept that it was just society’s perceptions and I that was so much more than beautiful—I’d like to say, ‘a dusky beauty with brains’ –and with that strength and positivity, I never looked back. With the challenges life has thrown at me, it’s only taught me one thing—to believe in myself, hold my head up high and #FaceAnything no matter what. Really proud to be a part of Olay’s #FaceAnything Campaign.”
Actor Kubbra Sait, adds, “I never let people’s opinions of me define who I am as a woman. When I switched careers from a cushy job to acting, that made people judge me. They said I wouldn’t make it, I was never going to be good enough, but I knew I had it in me! So, with time, I drowned out the noise and chased what mattered most to me. I hope through this campaign, women all over India are inspired to love themselves more, follow their dreams, just take the leap and #FaceAnything. Because, whatever the society says, you have to carve your own path the way you envision it to be. I hope the Olay #FaceAnything campaign is an inspiration to all women out there to fight for what they believe in.”
Motorcyclist and model, the bold Priyanka Kochhar shared her message for women across India, “As women, we strive hard to cross the ocean of societal norms and judgments in pursuit of our dreams. Mine was to give motorcycles and racing a go, and everyone was dead against it because it's what "the boys do" I was told. I made my choices, making sure gender was never part of the decision making process and instead Courage, Hustle and Confidence were part of the mix. Olay’s #FaceAnything campaign is a celebration of strong women and so #FaceAnything ladies and just chase those dreams. Be fierce. Be a go-getter. Just be YOU!”
A role model for body positivity, plus-size model, Payal Soni added, “#FaceAnything, has been my mantra for years. Being criticized for my shape all my life, I finally got the courage to own my curves. Now, as long as I am happy with what I wear, the opinion of others doesn’t matter. I wish this for every woman out there. It’s such a powerful thought that women are indeed confident and can #FaceAnything. We already have that radiance within us, we just need to let it shine through and chase those dreams! I am happy to be a part of Olay’s #FaceAnything campaign and hope that more women out there come and share their stories.”
Creative Agency:
Agency: L&K I Saatchi & Saatchi
Creative: Khatija Beguwala, Priyanka Prakash
Account Management: Sidheshwar Sharma, Divya Madhavan, Shravan Sanil
PR Agency: 2020 MSL
Films: Divyang Pandya
Production House: Fingerprint Films
Director: Misha Ghose
Executive Producer: Madhukar Kotian
Producer: Vijay Carvalho
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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