Noorings: Why I look forward to Martin Sorrell sessions at every event
Because he prepares -- that is in fact the simple, three-word answer to why I ensure that if there is an event I have the opportunity to attend – India or elsewhere – and Martin Sorrell is a speaker, I am seated in the first row. While Sir Martin Sorrell has pet subjects that come up often in his discussions in a given period of time, he is never repetitive. He is always prepared and that shows the respect he has for the panel and for his audience – a habit I wish every speaker had.
I had first heard of him in my mass communication school in 2001. Interestingly, the classroom discussion was on his views on slowdown in the US impacting markets such as Europe, Asia and Latin America and we needed to give our perspective of what that meant. When I think of some of the answers we had given at the time, I cannot help but smile on our ignorance of the global communications industry. Needless to say, when I had my first face-to-face interaction with Sir Martin Sorrell, CEO, WPP in November 2005, I was well aware of the icon I was meeting (and hence I was also a bundle of nerves). I didn’t speak in that conversation at all --- just absorbed as much as I could, as my editor posed various questions to Sorrell and Sorrell had answers of which half I understood and half I either searched or spoke to people later to fully understand how he viewed the advertising and marketing business.
The first time I saw him speak on stage was at a WPP gathering at Martinez at Cannes, during the Cannes Lions Advertising Festival in June 2006. The session had speakers from WPP’s top management, where they all had 7-minutes to present – Sorrell presented his views on agencies and advertisers. The WPP-ites were loving it, I was loving it and I recall clients from India at Cannes that year, who were speaking of his presentation for the rest of the week.
In years that followed, Sorrell became a regular feature at Cannes Lions. He has been speaking at many forums with varied audience across markets but this year, many from India had opportunities to see him speak literally every two/three months – he was at FICCI Frames in March, Cannes again in June and then the Spikes Debate last week. And though it was the third time I saw him on stage in the last seven months, I could not say ‘he was making the same points there as well’. There are pet points such as role of procurement, agency-advertiser relation or digital spends of advertisers that Sorrell has when he has clients on his panel, but he is never repetitive and he always has something new and relevant to discuss. That is perhaps one reason that of Sorrell was making a presentation tomorrow again, I would still look forward to it.
Sorrell is as comfortable in being aggressive as a Speaker to as he is in becoming tactful when he firing away his queries at clients. His sense of humour and quick response never leaves him and even though the Cannes or Spikes debates were hardly ‘debates’, the discussion kept people like me hooked.
When I was hearing him at Spikes last week, I found myself comparing him to the host of speakers that we see in India, across the various exchange4media events. I don’t know if Speakers realise this but audiences know in seconds when a speaker hasn’t bothered to prepare before getting on stage. In some instances, for some people, it is alright and ignored, but in most cases, it is not. An unprepared speaker leaves behind a bad after-taste of sorts for those who are hungry for knowledge, and hence attending the session in the first place. Those people have struck off the speaker mentally already...
When someone such as Sorrell can take his role on the stage so seriously, without time or other priorities coming in the way, why can’t other officials. True, to each his own, but do speakers realise that it is not just their roles in their respective companies that makes their session sought after, but the reputation they have created in events and such platforms over the years also matters. I will not include agencies or advertisers here right now but from the media owner side of the industry, there are examples such as Sunil Lulla, CEO, Times Television Network or Raj Nayak, CEO, Aidem or Maheshwar Peri, President, Outlook Group or Apurva Purohit, CEO, Radio City whose sessions are underlined and ticked in agendas. It has happened because someone heard them somewhere in the past and the pain they took to prepare, showed.
They command respect from audience because they respected the audience first.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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