News channels ready with a slew of programmes to ring in the New Year

The television industry witnessed a lot of action this year, especially news channels. The year 2008 has been an action-packed one too, which every news channel is aiming to encapsulate in special year-end programmes. exchange4media does a sneak preview on what’s on offer on various news channels as the year comes to an end.

e4m by exchange4media Staff
Published: Dec 30, 2008 7:11 AM  | 5 min read
News channels ready with a slew of programmes to ring in the New Year

The television industry witnessed a lot of action this year, especially news channels. The year 2008 has been an action-packed one too, which every news channel is aiming to encapsulate in special year-end programmes. exchange4media does a sneak preview on what’s on offer on various news channels as the year comes to an end.

There has been no dearth of news-making watershed events this year – the Mumbai terror attack is still fresh on everyone’s minds; India was also rattled by a series of devastating bomb blasts in key cities this year; now on to something cheerful – India’s medal tally at the Beijing Olympics, including Abhinav Bindra’s Gold; India’s first mission to the moon – Chandrayaan; the Indo-US nuclear deal; note for vote scandal in Parliament; the economic slowdown; Barrack Obama becoming the first Afro-American President of the US; India’s scintillating comeback in cricket. That 2008 has been an eventful year is an understatement.

And to capture it all, various news channels are ready with their New Year specials.

CNBC-TV18 will host a slew of special shows reviewing the year gone by and give a perspective on what to expect next year. The special shows include ‘An Economy Special’ with Latha Venkatesh, Editor – Banking, CNBC-TV18, at 10:30 pm on December 30; ‘Young Turks Rewind’ with Executive Editor Shereen Bhan on December 31 at 10:30 pm; ‘Policy Special’ with Shereen Bhan on January 1, 2009 at 10:30 pm; and ‘The Firm Special’ with Menaka Doshi on January 2, 2009 at 10:30 pm.

Speaking on the line-up, Neel Chowdhury, Vice-President - Marketing, CNBC-TV18 and CNBC AWAAZ, said, “The year 2008 has been an eventful year for all of us, where we have seen the extremes in business and economy. This year-end special presentation will help our audience take a stock of the year gone by and prepare for the year to come.”

CNN-IBN will encapsulate the main events of 2008 in a series of year-end special shows. On December 31 at 8 pm, CNN-IBN will air a special show titled and conceptualised on the lines of the channel’s philosophy of ‘Whatever it Takes’, which will recapitulate all major events, controversies and news that impacted the world and our lives in 2008. The other shows on December 31 include ‘Ideas 2009’ at 9:30 pm, ‘Sports 365’ at 7:30 pm, ‘E-365’ at 10 pm, ‘World 365’ at 6:30 pm, and ‘The Year That Wasn’t’ at 11:30 pm. On January 1 and 4, ‘Cricket 365’ and ‘Devil’s Advocate’ would be aired at 6:30 pm and 9:30 pm, respectively.

Rajdeep Sardesai, Editor-in-Chief, IBN18 Network, said, “The year 2008 was an eventful year for India and the world, with some good and some not so good happenings. CNN-IBN with its year-end programming will capture and highlight some of the biggest happenings across the globe and the impact they have had on us.”

IBN7 will feature a mix of Bollywood talks, entertainment, musical and humorous shows. A special show called ‘Hanstey Hanstey’ will be telecast on December 31 at 10 pm and on January 1 at 10 am. ‘Indian Idol Special’ would be aired on December 31. Then there will be a ‘Zindagi Live - Balika Vadhu special’ on January 4 at 8 pm.

Speaking on the line-up, Ashutosh, Managing Editor, IBN7, commented, “We will welcome the New Year with an array of programme on IBN7, which have been especially designed keeping in mind our discerning viewers’ choice. We have tried to create an innovative package for our audience that would entertain them and reignite their emotions with the year end special shows.”

Star News’ year-end programming line up includes ‘Jeet Gaye Jindgi’, a special programme on the survivors of the 26/11 terror attacks; ‘Saal Bhar Saughat’ which will talk about predictions on the special gifts that one can get in the year ahead; and ‘Teen Deeviyan Special’, monthly predictions for the New Year, which is already on air since December 26.

NDTV India’s special line-up includes ‘Gaana Number 1’, which would be aired on December 31 and January 1 at 9:30 pm and 2:30 pm, respectively; ‘Thaat Gayi Aath Mein’ on December 31 at 8:00 pm and on January 1 at 9:30 pm; sports year-ender ‘Jeeten Hain Shaan Se’ on December 31 at 6:30 pm and January 1 at 1:30 pm; ‘Shraddhanjali’ on December 30 at 10:30 pm and January 1 at 11.00 am; and ‘Entertainment Unlimited’ starting on the midnight of December 29.

NDTV 24x7 will also air New Year eve specials at 11:30 pm on December 31.

The series titled ‘Reflections 2008’ is NewsX’s attempt to revisit the major happenings of 2008 through a series of six special shows, which commenced from December 26. Further adding to the content are the 15-minute sub-slots titled ‘NewsX Newsmakers’ dedicated solely to people who have been in news.

The other shows on NewsX include ‘Scoreboard’ (Sports) on December 30 at 11 pm; ‘Curtain Call’ (Entertainment) on December 31 at 10 pm; and stories from around the globe on December 31 from 11 pm to 12:30 am. The other shows that were aired between December 26 and 29 include ‘Reflections’ 08: Realpolitik’ (The Nation & Politics), ‘Through the Glass, Darkly’ (A special series on Terror), ‘Tectonic Shift’ (The world & Neighbours) and ‘Not a Penny More’ (Business & Economy). Additionally, NewsX will repeat these six special shows every two hours on December 31, 2008 and January 1, 2009.

Shedding light on the programming, Head of News Room, Arup Ghosh, said, “‘Reflections 2008’ is not merely a satirical take on what has gone by, the series looks forward to what lies ahead. These shows have been put together by our research team after a thorough debate and analysis. In each programme, we have interwoven interview excerpts and expert bytes to validate our stand on each segment.”

Further adding on the year-end round up, Gautam Mukerjea, Marketing Director, INX News, stated, “As one runs into a new year, it is pertinent to look back as each event is a learning and each success a motivating factor to perform better. ‘Reflections 2008’ has been packaged to meet the intellectual needs of our viewers. It mirrors the channel’s commitment to present quality and meaningful content.”

Similarly, UTVi will air ‘Eye on the Year’, a three-part series. The first and second parts were aired on December 20 and 27, respectively, while the third part would be aired on January 3, 2009 at 9:30 pm. Then there is ‘A to Z of Business’ a 10-part series, which has already gone on air from December 25. It’s a year-end special show focussing on the road ahead for the various sectors in 2009.

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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