MJ Akbar parts ways with Deccan Chronicle, Asian Age; politics next?
MJ Akbar, Editor-in-Chief, The Asian Age and Deccan Chronicle, has just brought to an end another glorious chapter in an illustrious career. It had been known for a while that he may be parting ways with Chairman T Venkattram Reddy. Finally, MJ, as he is fondly known among his friends and colleagues, demitted office on March 2, 2008, with a touching farewell note to his colleagues.

MJ Akbar, Editor-in-Chief, The Asian Age and Deccan Chronicle, has just brought to an end another glorious chapter in an illustrious career. It had been known for a while that he may be parting ways with Chairman T Venkattram Reddy. Finally, MJ, as he is fondly known among his friends and colleagues, demitted office on March 2, 2008, with a crisp and touching farewell note to his colleagues. His name was missing that morning from the paper’s printline, perhaps prompting him to say that he may have “overstayed his welcome”.
March 2 was a Sunday, and the masthead of the magazine, whose stewardship he took up more than three decades ago in Kolkata, also bore the same nomenclature, ‘SUNDAY’. That marked the beginning of a brilliant career, during which he established investigative journalism as a media weapon to expose the murky side of our society and politics.
I could not resist the temptation of reproducing his farewell note, which a friend passed on to me. It speaks volumes of the spirit he has espoused in his three and a half decades as a journalist.
To quote: “For reasons that need not detain us, I must say farewell. I was under the impression that I might have been able to do so with more grace; I did want to travel to all the offices and spend a convivial evening with everyone; and in Delhi I did want to call everyone over. But, judging from this morning’s edition (March 2, 2008) of our paper, it seems I might have already overstayed my welcome. You have all been family. Many of you were young men and women when we began this long, difficult journey together, a journey during which we gave so much blood and sweat, during which we often faced hopelessness and never surrendered to despair. Now you are 10 and 15 years older....
“Take care, God bless and remember that what we achieved together made media history. I began working in the South when our circulation was perhaps 60,000 copies; and then we created a new template with the Asian Age. Today, we have a combined circulation of over a million copies, according to ABC. This is a triumph for our family of journalists. We may not have been the biggest, but we held our head high because there was one non-negotiable asset in our family: we could not be bought. We were independent. We were free. We held our head high. Never let your head stoop, not as long as you are a journalist. As ever, MJ”
MJ, arguably, is the finest editor of our era – an opinion shared by most of those who have worked with him at some point or the other, including yours truly.
MJ began his career at the beginning of the 70s in Mumbai as a “trainee journalist” with The Times of India, and quickly moved to The Illustrated Weekly of India as sub-editor and feature writer. In 1973, he joined Onlooker magazine as the youngest editor of a frontline publication.
He returned to his hometown, Kolkata, in 1976 to join the ABP Group to start the weekly political magazine ‘SUNDAY’. Those were the heady days of fierce competition with ‘India Today’ – both were born around the same time. Indian media saw the birth of fearless, investigative journalism. Along the way, MJ built a team of brilliant journalists, all in their mid-20s then, who rode the wave with him. They didn’t mind his fiery temper – he was a leader who always stood up for his team – but did nickname his cabin as “Jhaargram” – after a small West Bengal town – as that was where MJ let loose when he came across a poor piece of journalism! Wonder if he ever came to know that.
Six years down the line, in 1982, MJ launched The Telegraph, the daily from the ABP stable. It set new benchmarks in the daily newspaper segment, and is still considered the best designed newspaper in this country.
MJ became close to Rajiv Gandhi during those years and took the plunge into politics. He was elected to the Lok Sabha as MP from the Kishanganj constituency in Bihar in 1989 on a Congress (I) ticket. Post-Rajiv Gandhi’s assassination, MJ returned to what he has always done best – journalism. He set up his own media company, and in 1994, launched The Asian Age in Delhi followed by an edition in London. He took a bold route for expansion of The Asian Age – using the franchising route to launch multiple editions. In May 2005, The Deccan Chronicle acquired 67 per cent stake in The Asian Age. Till Sunday last, MJ was the Editor-in-Chief of both The Asian Age and Deccan Chronicle.
It is amazing how much MJ could stuff into a 24-hour day. While for long stretches in his career he simultaneously held the Editor’s post of two publications (SUNDAY and The Telegraph, and then The Asian Age and Deccan Chronicle), still he found enough time and energy to write a number of books. His stint as author began with ‘India: The Siege Within’. His most recent book is ‘Blood Brothers’. In between he has authored a biography of Jawaharlal Nehru titled ‘Nehru: The Making of India’; ‘Kashmir: Behind the Vale’; Riot After Riot’; and ‘The Shade of Swords’.
Where is he headed next? I do not know, and I haven’t called him yet. But knowing MJ, it could be one of two things: he just might take one more tilt in starting another exciting media venture, or he may take one more plunge into politics. If one were to believe the grapevine, the second option seems more likely. We will know soon.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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