Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2

Building up on that momentum and with a host of additions to the list, the agency has announced the rollout of the second edition of the program in India

e4m by exchange4media Staff
Published: Dec 9, 2014 12:43 PM  | 4 min read
 Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2

The first edition of the program was well received by the youth from different corners of India who queued up in droves to understand the industry of advertising and what it had to offer to the end-users. That was the outcome of the Lowe Lintas Apprentice Programme (LLAP) that was conducted by Lowe Lintas + Partners in 2012. Building up on that momentum and with a host of additions to the list, the agency has announced the rollout of the second edition of the program in India.

As one of the leading communication agencies in the country, Lowe Lintas + Partners has always supported unique training and recruitment initiatives that aims to broaden its already diverse talent pool. Thus was launched a unique 18-month training program in August 2012 known as the Lowe Lintas Apprenticeship Program (LLAP). The objective of the program is to seek out the oft-overlooked talent available in non-metro cities, identify those with potential and give them the opportunity to succeed in the marketing communications industry. In the first edition, the agency reached out to eight cities across India and received enrollment from about 3000 students.In fact, the apprentices from the first batch of LLAP are currently working as full-time employees across various divisions in the company and are shaping their careers as advertising professionals.

Building on the success of LLAP 1, the agency plans to broaden the initiative by visiting more colleges for the second edition of the program. Thus Lowe Lintas + Partners has moved off the well-trodden path of recruiting from ranked B-Schools, and approach Institutes and Colleges in smaller cities that are making a name for themselves on the parameter of educational excellence. These colleges are evaluated basis the faculty and management focus on the overall development of the student, the opportunities for self-expression provided, and where students are focused on achieving excellence, rather than a singular emphasis on placements. Graduate students with backgrounds as varied as Geology, Zoology, Computer Science, Physics, Commerce, Dentistry, Management, Economics, Engineering and Journalism apply for this program.
The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.

Sharing his views on the program, Joseph George, CEO, Lowe Lintas + Partners said, “This is an important and exciting talent initiative for the Lowe Lintas + Partners, which is investing a significant amount of time and resources in this course. The program is intensive, practical, and represents an absolutely unique opportunity to tap into the tremendous potential of the smaller cities of India. The group of students finally selected represent extreme diversity - different academic pursuits, varied socio-economic backgrounds, they all come from different parts of the country, their personalities and interests are divergent. But what is common is the hunger to achieve, the willingness to put their all into this program with the unshakeable belief that they will succeed.”

Of the total applicants, 25 students will get a chance to train for 18 months at Lowe Lintas + Partners. “Apprentices receive training on a wide range of topics related to creative thinking, branding, consumer insight generation, advertising appreciation, and design. These classroom sessions combined with reading assignments, live projects, immersion stints and hands-on experience on live accounts, ensures a packed 18 months,” added Michelle Suradkar, HR Director, Lowe Lintas + Partners.
Basis their performance and ability to excel on the job, the Apprentices stand a chance to secure a permanent job at Lowe Lintas + Partners. During their apprenticeship the students will be provided with a stipend along with accommodation in Mumbai.

As part of the current selection drive, Lowe Lintas + Partners visited the Aligarh Muslim University last week and was greeted by a packed auditorium of over 300 students. The selection procedure was rigorous and involved a variety of techniques. Over the course of two days, students went through written tests, creativity tests, group interviews and in-depth personal interviews.

The next stop on the selection tour is Bhubaneswar where the agency has already received enrollment queries in excess of 2000 students.Selections will happen between the 8-11th  of December.The agency is expecting enrollments to the tune of 5000 students for the second edition of the program.

The final rounds of selection will be conducted in April and May 2015 through panel interviews with business and creative heads of the agency.
 

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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