It’s curtains down on Frames 2007
As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed
As the curtains came down on the three-day Ficci-Frames 2007 on Wednesday at the Renaissance Hotel in Mumbai, it was Abhishekh Bachchan who walked onto the stage to do the formal talking. The actor, who was floored with everyone’s attention, said Frames is a forum through which the Indian film industry get the potential to succeed.
“The media and entertainment industry is growing very fast in the country and I hope it continues to grow at this rate. The domestic film industry is the largest churner in the world, and practically all the films that have been produced in the past one year have been released by corporates. Visual effects have also come into the scene tremendously, and the top films last year have crossed Rs 3000 and increased the box office revenue by 21 percent,” the actor said.
Bachchan also expressed his views about the need for the government to take sterner action against piracy. “For celebrities to just make a statement, pleading people to stop using pirated content is not enough,” he said.
Ficci secretary-general Amit Mitra, who moderated the valedictory session, in the late evening on the last day of the Ficci-Frames 2007 just before the ‘Living Legends in the Entertainment Industry Award’ was presented to Rekha and Kamal Hasan, had various other eminent speakers.
Ficci’s films division chairman Yash Chopra, and Ficci president Habil Khorakhiwala, UTV founder chairman Ronnie Screwvala, Amit Khanna of Reliance, Kunal Dasgupta of SET India, Frank Dangeard of Thomson, and Manmohan Shetty were all present at the occasion.
Khorakhiwala, who was the first speaker, put his views forward about the event that had gone by. “This is a forum through which a lot of creative minds have come together. It also leads to a lot of national and international partnerships, and from the one-on-one meetings that have been taking place at the venue this time I think some great opportunities have been tapped. I think that there are some important points that have emerged from this forum,” Screwvala said, adding one of these is the increase in consumer demand. Everyone has realised that the consumer has become more demanding and that the choices that are available to the consumer are very different. The consumer has changed considerably.
“Another important point that has emerged is about India going global. With Indian companies making it abroad and taking their business on an international level, there is a global process that all of us are met with. There has been a need for global content to be produced,” said Khorakhiwala.
Thomson CEO Frank Dangeard spoke about the issues of piracy that have multiplied in this time and age of convergence and broadband, and about the inevitability of this problem which he felt goes almost hand-in-hand with digital technology. “With convergence, broadband and digital technology, piracy has become very easy. I think some serious steps need to be taken. In this scenario, content security is very difficult and it is something that needs to be addressed to,” he said.
Reeds France chief executive Paul Zilch announced that India was going to be the partner country for Mipcom 2007 that will be held in October. “I think the Ficci-Frames provided some great conferences and networking opportunities,” said Zilch.
Givning the closing address, the moderator said, “The industry is seeing a lot of growth today. There is also the need and growth in the coming years for more segmentation. It is the children and the youth that are most demanding as consumers today, and it is this segment that drives our current consumerism. As there are more specialist channels to meet this demand, the pay revenue percent that comes in through subscribed channels is what will eventually work,” he said.
There was dissatisfaction expressed from the audience about the lack of attention on the print sector. Screwvala said he felt the print was a dynamic medium and was seeing some radical developments as well. “There are various regional papers going national and family businesses growing considerably in the market today. I think there is a huge expansion in this sector. Even magazines, which were once not part of the mainstream, are growing tremendously,” he said.
Screwvala went onto speak about films, co-production and the new media. “We are having a greater reach in terms of distribution of films because of multiplexes we are having a higher reach. There is also the international audience that we are being able to reach,” he said.
Screwvala said “In terms of new media opportunities, there is much more origination here. Earlier most of the new media industry was based on out-sourcing. Today things have changed. I think one of the greatest challenges of the times for us is that the entertainment industry is still not listed as an industry and given the status of the same. During the budget, there is very little mention of it from the finance minister. I think that needs to change.
Also, as an industry, Screwvala felt that there is a lack of research. “There is very little data and statistics being worked on about the entertainment and media industry. There needs to be more research and understanding about the industry as a whole,” he concluded.
Following the valedictory session actors Rekha and Kamal Hasan were honoured.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
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The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
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Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
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“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
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Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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