India shines at PROMAX & BDA World Gold Awards

During the time when the focus was mostly on Cannes Lions last week, where India won 12 metals, the PROMAX & BDA World Gold Awards were presented at the 2006 PROMAX & BDA International Conference in New York on June 20-22, 2006. India put up an impressive show at these Awards.

The winners from India for PROMAX World Gold 2006 were:

Discovery Networks India won two Silvers for Impact: Songs That Changed The World in the category Entertainment Program Promotion and 10 Year Anniversary in the category for Stunt Promotion.

MAX from SET India Pvt Ltd won a Gold for Daypart Packaging Promotion Campaign for One, while NDTV won a Silver for NDTV Indian of the Year.

SAB won a Silver for its Out-of-House Program Promotion for Lo Kal-Lo Baat.

Media Content & Communications Services (MCCS), which broadcasts STAR News and STAR Ananda, picked up nine metals at the New York PROMAX & BDA Awards – five Golds, three Silvers and one Bronze.

The solitary PROMAX Gold was for ‘Match Ke Mujrim’, which was adjudged the Best News Programme campaign using one or more media.

MCCS bagged three BDA Golds in the Best Image promo category for the STAR Ananda launch promo; in the Best Special Events promo category for the STAR News election special Kaun Banega Mukhyamantri promo; and in the On-air illustration category for Factoid-Right to Information. Besides these three Golds, MCCS also won a further BDA Gold in the Open category for STAR News special series ‘Ek Shahar Ho Sapno Ka’.

STAR News bagged two Silvers for the election special ‘Kaun Banega Mukhyamantri’ and ‘Match Ke Mujrim’ in the Topical Promo category. The STAR Ananda Teaser won a Silver in the ID category.

Kaun Banega Mukhyamantri also snapped up a Bronze in the Open category.

STAR India won three Golds for ‘Behind the Scenes’ Promotion (Bluffmaster Kaun), Interstitial / Promotainment – Movies (Black) and Use of Original Music Composition for a Promo (STAR India Pvt Ltd). STAR India also won three Silvers for Daypart Packaging Promotion and two Special Projects for ‘Swades’ and ‘Kaun Banega Crorepati-2’.

Channel [v] won a Gold for Direction for Ringtone TV and five Silvers for Consumer Promotion (Happy Dent Smile For [v]), Copywriting (Everyouth Skintillating Essential Contest), Editing (Hang 5), Non-Promotional Animation Campaign (Sunday Open + Bumpers) and Promotional Item for Recycle Bag.

Channel [v] also won the ‘2006 Rocket Award’ for the second time in a row. The Rocket Award recognises a producer, marketer or designer with four or less years of experience in promotion, marketing or design, who is already creating outstanding work. The recipient of this year’s award was Channel [v] producer, Siddharth Sikand.

Amar K Deb, Head, Channel [v], said, “It’s a fabulous experience to be recognised by our peers internationally. All of us at Channel [v] are ecstatic and overjoyed to have won in the face of stiff international competition. These awards are sure to power the team to continue to ‘re-design’ Indian television.”

Television Eighteen India Ltd won three Silvers for On-Air Sales Promotion (Carlover), Promotional Animation (Ganguly Babu), and Marketing Presentation Internal – Video (Business is Sexy).

Ecstatic over the wins, Deepa Bhavnani, AGM, Marketing, Television Eighteen, said, “It truly is a proud moment for us. The creative accolades and recognition that our promos garnered are a validation of the hard work, commitment and enthusiasm put in by the team. And yet another example of our abiding effort to be distinctive, unique and effective.”

She further said, “We are very proud of our in-house creative agency called The Cell, which got us these awards. The Cell’s team does all the creative promotions for us as well as our clients. The team churns out more than 50 commercials every month by meeting all the crazy deadlines.”

The Walt Disney Company India Pvt Ltd won a Gold for Children’s Program Promotion (Birthday Bhoot - Power Rangers) and four Silvers for Interactive Applications Promotions (Bhoot Promo A), Music Package/Post Score or Instrumental Theme With or Without Vocals (That’s So Raven Music Video), Promotional Animation Campaign (Birthday Bhoot - Birthday Campaign) and Radio Promotion Campaign (Toon in Hindi).

Nachiket Pantvaidya, Executive Director, Programming and Production, Walt Disney Television International-India, said, “This recognition mirrors two things that are very important to our company. It tells us that our work here in India is in line with our global focus on creativity and innovation. The second is the fact that our employees are among the best in class. We celebrate our work everyday and this is another reason to do just that.”

The winners from India for BDA World Gold 2006 were:

MAX won a Gold for Art Direction and Design: Special Events Promo for How To Beat Australia? and three Bronzes for Best Collaborative Effort for Clock, Art Direction & Design: Topical Campaign for ICC Super Series and Art Direction & Design: Topical Promo for Nagging Wife.

SAB won a Silver for Best Collaborative Effort for ‘Maahi Ve’ while Toon Disney India won a Silver for ‘Be Goofy Bug’.

Channel [v] won two Golds for Whatz Dat Noise and Wear a Helmet and three Silvers for V Gyaans, Father’s Day – Bumber and Stop Letching- Monalisa. Channel [v] also won a Bronze for Happy Dent Smile Contest.

PROMAX & BDA is one of the most prominent organisations working on behalf of those involved in the promotion, marketing and design of electronic media. They represent more than 4,200 member companies and individuals in over 60 countries who work in television, radio and digital media. They include senior executives, producers, and designers involved in the creation of advertising, graphics, and marketing materials for their companies.

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