India Retail Forum 2007: The tale of modernising Indian retail
Day 2 of India Retail Forum 2007 presented an opportunity for the Indian retail industry to look and deliberate in detail on this growing market. The panel discussions covered a wide range of topics ranging from emerging retail spaces to political issues, lack of skilled manpower to entry strategies for global retail players.
Day 2 of India Retail Forum 2007 presented an opportunity for the Indian retail industry to look and deliberate in detail on this growing market. The panel discussions covered a wide range of topics ranging from emerging retail spaces to political issues, lack of skilled manpower to entry strategies for global retail players.
The morning session began with a breakfast workshop on effective implementation of IT that saw the participation of representatives from some of the leading retail chains and regional retailers.
The National Retail Deliberation Presentations gave the eminent panel an opportunity to table their concerns and issues arising in the industry. Political issues and lack of skilled manpower in the Indian retail industry emerged as the biggest issues for which solutions were deliberated upon.
In her presentation on the Indian retail market, Ireena Vittal, Principal, McKinsey & Co, compared the market with similar markets in Brazil, China, the US and France. Talking about benefits from the industry, she said, “There will be benefits like direct and indirect unemployment, increased taxes for the government and decreased prices for the consumers.” Explaining further on the shopper profiles in the country, Vittal also observed that India would be a market of million small transactions.
B S Nagesh, MD, Shoppers’ Stop, talked about the need for modernising the organised retail sector. “By 2010, I don’t think many foreign retailers will be in India; but by 2020, there will be a lot of foreign retailers entering through franchising and licensing models,” he said.
R Subramanian, MD, the Subhiksha chain, noted the need for focusing on 2008-09 instead of 2015 for development in the space, and also pointed out the problems of MRP prevailing in the industry. Agreeing on the issue, Sumantra Banerjeee, President and CEO, Retail Group, RPG Enterprises, presented his views on the growth and profitability of retail in India. Commenting on the HR issues facing the retail industry, Sanjay Jog, HR Head, The Future Group, said that the core was to how to migrate from the frontline to management. Bijou Kurien, President, Reliance Retail, gave an overview of the modern retail industry in India along with the present ground realities and future opportunities.
The post-lunch session saw speakers discuss on topics like ‘How to Minimise Cost While Creating Retail Designs’ and deliberated on ways to reach the widespread masses by opening retail points at crucial locations. It also saw a presentation by Tim Hall, MD, L&H, UK, who took the delegates through the journey of the retail industry since the early 1900s. Hall explained the journey of retail as he cited examples of how Mark and Spencer as a brand had evolved since its inception.
In a panel discussion on ‘Entry Strategy for Global Retail Players,’ speakers like Ajay Kaul, CEO, Domino’s; Peter Baker, CEO, H&B Stores (Dabur); Bijou Kurien, President and Chief Executive, Lifestyle, Reliance Retail; Purvin Patel, RadhaKrishna Foodland Fresh; and Salil Chaturvedi, Director, Provogue and Prozone, discussed the entry level challenges that global retail CEOs could face while investing in the Indian market.
The panel concluded that coping with huge Indian diversity was the biggest challenge. Other challenges that were discussed by the panelists included supply chain management and real estate. Discussing on the emerging retail spaces, a seven-member panel talked about the scope of increasing retail spaces within the premises of airports, railway stations, petrol pumps, hospitals, education institutions, post offices, banks and rural communities.
S Shriram, Manager, Commercial Centre, BIAL, explained that 15 per cent of passengers were family members, and that there was an opportunity for marketers to open more shops within the airport premises. While S Samant, CGM, Department of Post, GOI, revealed his departments’ plans to commercialise their space for retail activities, Suraj Chaudhry, ED, HPCL, explained how his company had utilised its petrol pump space for providing a mix of services to the consumers. Film director Prakash Jha, who owns a number of retail shops in Bihar and Jharkhand, explained the scope of retail in rural areas, particularly in these two states.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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