Impact Person of the Year 2006: Today’s the day

Tonight’s the big night, when the Impact Person of the Year 2006 will be announced and awarded. The stage is set for the industry to come together and celebrate an inspiring individual from the advertising, media and marketing fraternities.

e4m by exchange4media Mumbai Bureau
Published: Feb 8, 2007 9:46 AM  | 6 min read
Impact Person of the Year 2006: Today’s the day

Tonight’s the big night, when the Impact Person of the Year 2006 will be announced and awarded. The stage is set for the industry to come together and celebrate an inspiring individual from the advertising, media and marketing fraternities.

As the appointed hour nears, we run through the brief profiles of the last six nominees (in alphabetical order).

Sanjeev Bikhchandani

After an advertising stint with GlaxoSmithkline, Sanjeev Bikhchandani, Co-founder and CEO, InfoEdge (India), better known by its website Naukri.com, is today sitting over a business worth Rs 45 crore with 600 employees and 35 offices all over the country.

It was in response to a Department of Telecom's (DoT) advertisement to launch a videotex service in Delhi that he prepared a database of jobs. “It was a pay-to-view model, where initially the employer would be allowed to host his job free and we would earn from the revenue share the DoT would give us,” he said. But the project never took off.

Naukri.com was set up in March 1997 as a division of InfoEdge. It became profitable from the second year since operations. Today, it has a profit after tax of Rs 8.5 crore. As part of its expansion, InfoEdge aquired Jeevansathi in September 2004. Besides, it also has an offline recruitment business through its venture with Quadrangle.

Today, Naukri.com gets over 100 million page views a month and has over 3.5 million registered users. It is estimated that over 700,000 people have found jobs through naukri.com. Over 15,000 organisations have used the site for recruitment. In August-September, the group intends to launch a portal on the real estate business.

The man whose venture has helped get rid of some of the ‘Hari Sadus’ of the world: Sanjeev Bikhchandani.

Shobhana Bhartia

Shobhana Bhartia is the Vice Chairperson and Editorial Director of HT Media Ltd – India’s second largest print company – which publishes two of India’s most widely read newspapers – Hindustan Times and Hindustan.

Besides her key role with HT Media, she also holds positions of eminence in a number of organisations. She is the Chairperson of the Press Trust of India and Deputy Chairperson of the Executive Committee, Audit Bureau of Circulations. She is a Member of the Executive Committee, the Indian Newspaper Society and Commonwealth Press Union, London. She is also a Member, Board of Directors of Hero Honda Ltd, Apex Committee of Commonwealth Games-2010, Governing Council of India Habitat Centre and Member, Alliance of Civilizations, a high-level group formed by the then Secretary-General of United Nations, Kofi A Annan.

Under her leadership, the HT group has undertaken some historic initiatives including the partnership with The Times of India. While Hindustan Times has entered the Mumbai market in style, and the groundwork for the business paper too has borne fruit with ‘mint’ launching in early 2007.

Marrying a past to be proud of, with a future that holds immense promise: Shobhana Bhartia.

Srinivasan K Swamy

There was hardly a hiccup when the guard at RK Swamy/BBDO changed and the 46-year-old Srinivasan K Swamy took charge in 1994. Swamy, who has a Degree in Engineering, and a Masters in Business Administration, says he feels most at home in advertising. “I am comfortable where I am and it has been our conservativeness which has allowed us to remain profitable,” he quips.

As President of the AAAI, he initiated the Goa Festival last year. The event was a great success in its first edition; and promises to be bigger and better in its next. The event is not just about awards, but includes a much grander package of seminars, exhibitions, parties, sports and more, with Awards being its biggest selling point. He was re-elected as the president of the Advertising Agencies Association of India (AAAI for 2006 – 2007) for the third consecutive year.

So what if the Pitch fee debate has died down a bit? Simplicity maketh the man who made an impact in several ways: Srinivasan K Swamy.

Subhash Chandra

Subhash Chandra, 55, Chairman of Zee Telefilms Ltd and promoter of Essel Group of companies. The group has presence in television and film entertainment, cable systems, satellite communications, theme parks, flexible packaging, family entertainment centers and online gaming. Chandra’s current role sees him lead the Board of Directors and work with heads of various businesses and the corporate team to help set up Zee's strategy.

Chandra is also the founder of Zee TV, India's first private TV channel. After the launch of Zee TV, he commenced Siticable operations in 1995 and also started a joint venture with News Corp. In 1995, he launched two new channels, Zee News and Zee Cinema. In 2000, Zee TV became the first cable company in India to launch internet over Cable services. In 2003, Zee TV became the first service provider in India to launch DTH services.

Last year saw the resurgence of Zee. A great year later, one can only expect more of better from the man who has seen it all, and continues to surprise all of us: Subhash Chandra.

Vineet Jain

A hands-on leader, Vineet Jain, Chairman, TIL, Managing Director, Bennett Coleman & Co. Ltd. (BCCL), is among the pioneer-believers in the future of the digital media. Jain’s optimism and faith in team Indiatimes has helped motivate each member to give his very best. His attention to detail combined with a creative verve converts ideas into powerful implantation tools. His personal passion has helped create a unique combination of enthusiasm with entrepreneurship.

An ideas man, Jain has pioneered Times Group's forays into new areas including the Internet (Indiatimes), Radio (Radio Mirchi), Retail (Planet M) and Television (Zoom, Times Now). He is also credited with taking the group's flagship newspaper, The Times of India, to younger customers, helping make it the largest-read English broadsheet morning daily in the world.

Last year saw the behemoth make defining forays in the vernacular space, including the buy of the largest read Kannada daily, Vijaya Karnataka.

Business as usual, in the inimitable Times mould: Vineet Jain.

Venkat Ram Reddy T

One of the rare cases of The Times of India not being No. 1 is in Hyderabad. The reason lies in a paper called the Deccan Chronicle. After storming the financial markets, and moving in to the Chennai market, Deccan Chronicle is clearly attempting to take wing. The takeover of Odyssey was but one instance of its non-media ambitions, say industry watchers.

Deccan Chronicle is looking to move into Bangalore soon, and establish a strong South presence. The cool, calculated strides belie the extent of the group's ambitions. The aggression with which Deccan Chronicle has tried to take on The Hindu in its bastion is proof enough of its confidence.

Consolidating success, accumulating firepower: Venkat Ram Reddy T.

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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