Impact Person of the Year 2006: The countdown continues
By the evening of February 8, we will know who the Impact Person of the Year 2006 is. Until such time, let’s ponder over the brief profiles of some of the nominees. Today we look at snapshots of the careers and focus on the year gone by in the lives of Kalanithi Maran, AP Parigi, Piyush Pandey, Raghav Behl, Rajdeep Sardesai and Sandeep Goyal.

By the evening of February 8, we will know who the Impact Person of the Year 2006 is. Until such time, let’s ponder over the brief profiles of some of the nominees. Today we look at snapshots of the careers and focus on the year gone by in the lives of Kalanithi Maran, AP Parigi, Piyush Pandey, Raghav Behl, Rajdeep Sardesai and Sandeep Goyal.
Kalanithi Maran
After crafting an incredible supremacy story in the South, Chennai-based Sun Network is looking towards North. And at its helm is the man whose dream has today created a seemingly impregnable wall close to the Vindhyas.
After a successful IPO and several successful years, the Sun rose up North with the FM venture. Early days yet, but the track record of the network and its forays suggests that they should not be taken slightly. Forty-five stations is what the network will have, but that’s only on the radio front.
Entering the print domain with ‘Dinakaran’, and after shaping weekly ‘Kungumam’s readership success, the stage is set for DTH. Though himself inaccessible to many, Maran ensures that his channels are not. And there will be more of them.
Admittedly, he does not believe in several long strides at once. But every step of the way has spelt success.
A P Parigi
As Managing Director and CEO of ENIL, Parigi’s role and responsibilities include spearheading the Times Group’s foray into FM radio broadcasting, event management, out-of -home advertising and film entertainment. Parigi manages a spectrum of businesses and brands like Radio Mirchi, 360 Degrees and Times OOH Media.
Under his leadership, ENIL was established as a leading FM radio company in India and became the first and only listed FM radio company in this country. Parigi also played a key role in initiating and managing the much desired regulatory and policy changes in the sector, which resulted in a complete turnaround for the FM radio industry in India.
Parigi is also the Managing Director and CEO of Times Infotainment Media Ltd. In the last three decades, he has held senior positions in various industries, including telecom, financial services and mining. Prior to joining the Times Group, Parigi was CEO of BPL Mobile, Mumbai. He is a member of CII’s National Media Committee and holds the Chair for the Radio Sub-Committee for FICCI. Parigi was also one of the Chairpersons at the World GSM Congress 2000, Cannes, France. He has held the Chair of various sub-committees of CII, including industrial policy, finance and taxation. He is a past member of the National Committee on Telecommunications, CII.
Though he doesn’t come across as ‘hot, the business ventures he heads are.
Piyush Pandey
Piyush Pandey’s career at Ogilvy, from a Trainee Account Executive to the Executive Chairman is a story of excitement and achievement, accolades and applause.
Born in Jaipur, Pandey obtained his Master’s Degree from St Stephen’s College, Delhi. Cricket seemed to be his calling as he led Delhi University to a win in the Rohinton Baria Trophy in 1979. He also played in Ranji Trophy. Pandey even worked as a tea taster, before joining Ogilvy in 1982.
Pandey’s creative leadership is well respected both in India and abroad. His work has won him numerous national and international awards and laurels, including being the first ever Asian to serve as the President of the Cannes Jury.
He brings another creative voice to the board at Ogilvy. He adds to the tremendous wealth of wisdom and experience for the organisation, and O&M India has grown from strength to strength under his creative leadership and visionary direction. The title of most influential man in advertising in India, according to survey after survey, is something that sticks with him, year after year.
The power of soulful creative expression and a passion for the communication business: Piyush Pandey.
Raghav Bahl
Raghav Bahl is the Managing Director of the TV18 Group. He began his working life as a management consultant with A F Ferguson & Co. His second corporate job was with the American Express Bank – before he turned to his first love, media. Winner of the Sanskriti Award for Journalism in 1994, Bahl has over 22 years’ experience in television and journalism. He started his career in the media in 1985 as a Correspondent and Anchorperson for Doordarshan. He was the also the Anchorperson and Production Consultant for India’s first monthly video newsmagazine, ‘Newstrack’, produced by the India Today group. From 1991 to 1993, he was the Executive Director of Business India Television and produced the Business India Show and Business A.M. on Doordarshan. Bahl is also a member of World Economic Forum (WEF).
Television Eighteen (TV18) is today a leading news and information network, operating in the television and internet space. TV18 broadcasts four round-the-clock news channels and deploys content across multiple platforms like television, Internet, mobile and voice. The group employs more than 2,500 media professionals across the country and is one of the few listed companies in the Indian media business. Its robust infrastructure includes 23 national bureaus and two state-of-the-art broadcast centres in Delhi and Mumbai.
Working to become the future of content: Raghav Behl
Rajdeep Sardesai
Rajdeep Sardesai is a political commentator and TV personality par excellence. A familiar face in most Indian households that own a television set, today he is also living proof that content is the bread.
Sardesai was a host of the award-winning talk show ‘The Big Fight’ on NDTV 24x7, and was particularly appreciated for his coverage of the Gujarat riots. He later quit NDTV to start his own company, Global Broadcast Network (GBN) in collaboration with CNN and Raghav Bahl’s TV18. Sardesai is now the Editor-in-chief of CNN-IBN. Channel 7 has also come under the GBN umbrella after Sardesai’s company bought a 46 per cent stake in the channel. Channel 7 has since been renamed IBN7.
He worked for The Times of India, Mumbai, between 1988 and 1994 as City Editor and Head, News Service. He moved to television journalism in 1994 as Political Editor, NDTV. Sardesai also writes columns for leading English dailies.
When he speaks, India listens. When he questions, India answers: Rajdeep Sardesai.
Sandeep Goyal
The more you write about this advertising sensation, the less it seems has been written. From a small town boy to being a stakeholder in an international advertising agency, the life of Sandeep Goyal, Chairman, Dentsu Communications and Dentsu Marcom, has truly been exciting and adventurous. Armed with his diverse experience, Goyal decided to pen down his experience in the ‘Dum Dum Bullet’, set against the backdrop of a changing world of advertising.
Dentsu India has rocked the advertising status quo with not one but two agencies to start with, and more divisions and specialists to complete the umbrella. The series of announcements that can only come from a challenger brand culminated with a non-announcement that made an impact on the front pages of most financial dailies, and covers of the trade publications. It had to do with the World Cup, and it had to create a furore. Armed with the power and finesse of giants Dentsu, this entrepreneur has come to be a challenger to the powers that are. It was only a matter of time, say pundits; and then there are others who are writing his obituary. In the mean time, he is writing his next book.
Love him or hate him, you can’t ignore him. He makes an impact: Sandeep Goyal.
Also see:
Impact Person of the Year 2006: The countdown begins
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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