IMC 2008: Good-bye for now, next year will be bigger and better
The Indian Magazine Congress 2008 concluded with a CEO Forum, where various issues discussed during the two-day Congress came under scanner, including rising newsprint costs, talent crunch, vendor commission. IMC 2008 was held in Mumbai on September 22-23 and organised by the Association of Indian Magazines (AIM) in association with Worldwide Media (WWM).
The Indian Magazine Congress 2008 concluded with a CEO Forum, where various issues discussed during the two-day Congress came under scanner, including rising newsprint costs, talent crunch, vendor commission. IMC 2008 was held in Mumbai on September 22-23 and organised by the Association of Indian Magazines (AIM) in association with Worldwide Media (WWM). exchange4media Group (exchange4media.com, Pitch and impact) and Business Standard were the media partners.
The speakers at the CEOs Forum included Smiti Ruia, Outlook; Maneck Daver, Spenta; Pheroza Billimoria, Business India; Lakshmi Narsimhan, Infomedia; Khushroo Bhadha, Nextgen; Xavier Collaco, Media Transasia; and Prakash Johari, Maxposure Media. The moderator for this session was Maheshwer Peri of Outlook.
Newsprint woes
The discussion started with growing concerns over the rising newsprint cost. Daver said, “Rising newsprint costs have upset calculations and has affected the print industry to a great extent.”
Billimoria too said that the hike in newsprint cost had impacted the print industry and added that the industry needed to inventive and creative.
Bhadha said, “To bear the burden of rising newsprint cost, internally a publication can take few steps such as using thinner paper, tightening the ad-edit ratio and avoiding too many pages with too much content such as special issues and anniversary issues, which are blown out of proportion.”
He added, “Some publications are increasing their cover price to bear the burden of hike in newsprint cost, but I feel increasing cover price is not an issue in country like India.”
Talent crunch woes
Lack of skilled people and retaining the good people also got prominence in the discussions. Daver noted that the talent crunch was costing the industry a lot and it was becoming increasingly difficult for the magazine industry to retain talent. “A niche, specialised product needs specialised people, and there the people cost goes up,” he said.
Agreeing with Daver, both Billimoria and Narsimhan noted that the talent movement was happening due to the growing opportunities in the market. Both felt that the magazine industry had to tighten its grip to retain talent and invest in good quality talent.
Collaco, on the other hand, said that people cost was not that huge an issue in the industry. “It is a part of life and is happening everywhere,” he added.
Johari said, “The advertiser doesn’t care about the hike in newsprint cost. If the deal does not work out in one publication, then the advertiser would go to your competitors.”
Regarding the commission paid to vendors and retailers, Bhadha said, “Footpath vendors are dying, and the new retailers are getting huge commissions. Time has come to monetise the commission percentage system amongst vendors, retailers, etc.”
On foreign publisher, Peri said, “Initially a brand is sold and content is sold later. Each issue of foreign publisher have to prove that they are better than me.”
The Indian Magazine Congress concluded with a wrap up session. Anurag Batra, Convener Events, AIM and Managing Director and Editor-in-Chief, exchange4media Group, said that needs of magazines were different, and as a fraternity, coming together would make a difference. He said, “What works is common sense, and there is opportunity for entrepreneurship.” He further said that wealth should not be created for oneself alone, but as an industry as a whole. He expressed his happiness with the way the Congress went this year and promised that next year would be even bigger and better. “There are many more initiatives and it will be taken up in the next conference.”
Maheshwar Peri, President, AIM and President and Publisher of the Outlook Group, said, “The decisions are not with us. We work together and work for the industry as a whole. It is not about who makes how much, as long as we all make much.” He further said, “AIM is still incomplete. We are just eight people here talking on behalf of the industry. For the Association to be complete, we need at least 50. We are here to minimise the problems and if we can’t do that, we can at least reduce the gravity of the problem.”
Pradeep Gupta, Vice-President, AIM and Chairman of CyberMedia, thanked all the speakers, the panelists and moderators and partners. He also thanked Donald Kummerfeld, President, FIPP, very specially because of the support that AIM receives form FIPP.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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