Guest Column: Modi`s Cabinet : All the King`s Men and Women
Modi has ushered in the age of inclusive growth by forming a lean cabinet discounting dynastic politics and changing the ground rules of the political game, says Vineet Trakroo, CEO, Evolution Strategy Advisors
As the sun set over the previous regime, in a glittering ceremony, the new PM and his cabinet was sworn in. The ceremony was blessed by an august gathering of neighbouring leaders, business men, actors, politicians, bureaucrats and religious leaders. Inclusiveness is what we see again.
The new team was welcomed with the peaking of the Sensex and correction of the exchange rate: now close to what it was a year ago. This was topped with the lowest inflation rate in last six months.
Suddenly it seemed, “Ache din aagaye” (the good days are here).
When BJP exited in 2004, in the same year it ran a campaign, “India Shining”, to build optimism in the economy. The optimism is back and so is the BJP. Many of the old faces can be seen again in the cabinet, an unfinished agenda expected to be taken up now?
The mood of the country has suddenly changed, every common man to businessman is confident of an optimistic future. Optimism is a requisite of a growing economy.
Narendra Modi the PM came to power for his leadership ability, but a leader is only as strong as his team. What we need are not great statesmen but people who can put back their vested interest and build a stronger nation. A leader's personal ethics and discipline will hopefully lead his team to deliver his vision of inclusive growth.
A stronger presence of the BJP in the ruling team and fewer coalition partners will add stability to the decision making process. The strength of the BJP in the Lok Sabha will help in not fracturing the ministries to please coalition partners.
Leadership skills of Mr Modi have been displayed by changing few ground rules of the game, thus simplifying some of the complexities created in the past by coalition politics.
o The size of the cabinet team has reduced by 30 per cent and the total team is lesser than 38 per cent over the previous regime. A lean team will have better access to the PM which should help in decision making.
o 17 ministries have been clubbed under 7 ministers, increasing the span of control for each minister who can now have a holistic view. Hopefully the buck will stop at one place and the usual games with files moving around different ministries won’t be played as before.
o This country is known for dynastic rule and the same had been followed till recently by senior politicians securing berths for their kin. This precedent was discontinued, thus making the system accountable and opening the doors for capable people to be included in the team.
o There are stalwarts with experience who dominate the cabinet rank, bringing experience in governance which will help in better execution.
o Our country where women are still to get their dues is now being ably represented in the cabinet with 25 per cent of the strength being women.
o Allowing dissent, a true leader doesn’t need sycophants but needs his team to stand up and speak. Modi has included senior members who may not have agreed to his point of view in the past.
o Rewarding those who took risk and stood up to a strong challenge in the election but may have lost.
Although the country’s mood is positive what is expected is short of a miracle. There are challenges which have existed in our country and some have been created.
Challenges
o India is often compared with China, although we are at least 15 years behind in terms of infrastructure. Infrastructure is our prime weakness. Creating the same and its effect on economy will take a couple of years. Whether its power, rail, water resources or roads. The finance for the same is another question waiting to be answered.
o A large section young population is unemployed. Job creation which will flow out of infrastructure development and investment by corporates will only start once these projects are cleared.
o Some of the old policies like mining are stuck in litigations with the courts. How soon can the new government address these issues will determine future growth.
o There is a tearing hurry to fast track developmental and industrial projects. The laws for land acquisition and environmental clearance will only make this difficult. Maintaining the ecological balance and getting development will be a big challenge.
o Keeping prices in check, with the threat of El Nino looming large, we may not find the necessary dark clouds which help in bring rain for our agrarian output. The trading community who has so far been a supporter may soon feel the heat with the new government expected to open up this sector or cut short the middleman.
o Graft has been part of our governing culture, the sooner we can shed this the faster we will grow. The benefit schemes for the poor have hardly reached the people.
There no dearth of money in India but dearth of intent. Although the challenges are many, there is nothing which can stop a strong government if it resolves to make the bureaucrat part of this inclusive growth.
We wish the very best to the new government and hope for the very best for ourselves.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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