Government to start consultation process with the industry on Broadcast Bill
The Indian Media Group on Tuesday met the I&B Ministry officials and raised several issues regarding the proposed Broadcast Bill. The I&B Secretary assured the Group that the Ministry would now formally consult the industry about the Bill and seek its feedback on the same.
The Indian Media Group (IMG) on Tuesday met the I&B Ministry officials and raised several issues regarding the proposed Broadcast Bill. The I&B Secretary assured the Group that the Ministry would now formally consult the industry about the Bill and seek its feedback on the same.
IMG, which met after the Indian Broadcast Foundation (IBF) met the Ministry on July 11, contended that it had called on the Ministry separately as it had a different view on some issues.
“We are supportive of regulation unlike some foreign broadcasters, who may think otherwise. The foreign broadcasters have an option to stay in India or leave, but we, the Indian broadcasters, have no option but to abide by the government regulations and work under it. We believe that well-defined regulations will help the industry to grow,” said Subhash Chandra, President, IMG, while briefing media persons after the meeting.
“We have raised a few issues with the Ministry based on media reports. The Ministry said that as there were many versions of the Bill available in the media circles and as the media is confusing the Broadcast Bill with the Broadcast Code, hence, there would be a consultation process with the broadcast industry before the Bill goes to the Cabinet,” Chandra observed. The industry had previously contended that it was not consulted before drafting of the Bill.
On the proposed Broadcast Regulatory Authority of India (BRAI), the Group demanded that it should be an autonomous body with independent persons in place, and not an extended arm of the government. The Bill empowers the government to appoint and sack the members at its discretion.
“As the Supreme Court guidelines say that airwaves are public property and should be governed by the public, not by the government, hence, the government should not have any control over BRAI,” Chandra held.
IMG objected to the stringent provisions like empowering the state government to seize equipment of broadcasters and other such strict penalty provisions. “If there has to be any such code of conduct, it should apply across the media, including print, radio and the Internet. Even we are open to the idea of bringing the broadcast industry under the Press Council of India Act, 1967 with certain amendments,” he said.
On the issue of cross-media ownership, IMG felt that there was no urgency of imposing cross-media ownership restrictions at present as there was no threat of monopolisation of content in a nascent media industry.
“Cross-media and inter-media restrictions cannot be duplicated from developed and more homogeneous countries for a pluralistic country like India. India is a different case with varied conditions. Instead of restricting market shares in Indian context, global ownership percentage of Indian media houses should be taken into account,” Chandra observed.
“As Indian media is at a developing stage, it requires huge capital investment and need to meet the technical and manpower requirements. Hence, the government should allow us to be significant enough in the global context before it imposes restrictions on us,” Chandra further said.
IMG also opposed the preferential treatment given to public broadcaster Prasar Bharati while carrying it on cable networks under the must-carry clause. It holds that as there are only 10 prime time frequencies available, carrying three Prasar Bharati channels in the prime band is not commercially viable.
“80 per cent of the revenue of channels comes through the advertisements during the prime time hours. As Prasar Bharati channels are also in a competitive mode during prime time, we have to fight with them. Hence, preferential treatment should be given to Prasar Bharati channels only if it is completely on public broadcasting mode,” Chandra maintained.
IMG represents the fully owned Indian media companies and was established in 2004. Senior officials from NDTV, TV18, Zee Telefilms, India TV, SAB, and Citi Cable were among those who attended the meeting.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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