Goafest 2015: Day 2 Abbys - Nominees speak
As Goafest 2015 enters the second day and the build-up for this year's next round of Abbys heightens, we speak to nominees of radio, radio craft, broadcaster, brand activation & promotion, public relations, print craft, branded content & entertainment and direct Abbys that are to be held on Day Two
On Day 2 at Goafest, radio, radio craft, broadcaster, brand activation & promotion, public relations, print craft, branded content & entertainment and direct Abbys will be handed out. We speak to nominees who share their thoughts on this year’s entries.
Santosh Padhi
Co-Founder & Chief Creative Officer, Taproot India
We have done good work for the Times of India and improved the Mumbai Mirror campaign. My favourites are the ‘Organ Donation’ and ‘Passion Trails’ campaigns, and ‘Farmer Suicide’ hoardings. Print and OOH are completely ignored mediums and it takes a lot of effort to make this medium look good. If you look at Mumbai Mirror, Print and Outdoor, they stood out and did what they were supposed to do in a creative and impactful way. We haven’t been nominated for as much work as last year, so we also won’t be able to win as much as we won last year, which was 29 metals. But I will be happy even if it is close to that.
Nominated for: Print Craft
Copywriting (above 100 words)
Times Passion Trails Ladakh; Brand: The Times of India
Times Passion Trails Kaziranga; Brand: The Times of India
Times Passion Trails - Cycling Trail; Brand: The Times of India
Hated By Some; Brand: Pune Mirror
Hated By Some; brand: Mumbai Mirror
Divine Intervention; Brand: The Times of India
God-like; Brand: The Times of India
Anti-religious; Brand: The Times of India
India Salutes-1; Brand: The Times of India
India Salutes-2; Brand: The Times of India
Best Use of Illustration
Bandra Fest Kids; Brand: The Times of India
Bandra Fest Music; Brand: The Times of India
Bandra Fest Thematic; Brand: The Times of India
Best Use of Photography
Madam; Brand: Mumbai Mirror
Contractor; Brand: Mumbai Mirror
Pervert; Brand: Mumbai Mirror
Gaurav Seth
Senior Vice President, Head-Marketing, Sony Entertainment Television
KBC over the years has steadily evolved from being just a game show where dreams are fulfilled, to touching the lives of millions of people by advocating values which are intrinsic to the nation. The core message of this season’s campaign strengthened this proposition with the thought ‘Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain’. This campaign celebrated the unique diversity of India, its people and their individual views and beliefs. We are happy that the KBC campaigns are just as appreciated as the show and we hope that the KBC brand continues to inspire people.
Nominated for: Broadcaster Abby
Category: Best TV Reality Show Promo
Old Man; Brand: Kaun Banega Crorepati
Shavon Barua
President (West and South India), Havas Worldwide
Our White Bindi campaign, ‘No Child Bride’ is quite phenomenal and has done really well for us. It’s got global recognition and it’s a fresh take to highlight an issue such as child marriage. CTL-2014 for Sony Six is another interesting campaign. The TVC very clearly shows how India has used tennis balls for various purposes but finally now, we will be seeing it being used for tennis. The campaign did well for us at a business level, it worked really well for our client and it was done in a very interesting manner and we are happy with that piece of work and we are happy that it got shortlisted for the Abbys.
Nominated for: Broadcaster Abbys
Category: Best TV Sports Channel Program Promo
CTL-2014; Brand: Sony Six
Nominated for: Public Relations
Category: Public Service, Appeals and Charity
No Child Brides; Brand: Child Survival India
Category: Practices - Events & Experential PR
No Child Brides; Brand: Child Survival India
Nominated for: Brand Activation & Promotion
Category: Public Service, Appeals and Charity
No Child Brides; Brand: Child Survival India
Category: Use of Promotional Stunts
No Child Brides; Brand: Child Survival India
Manish Bhatt
Founder Director, Scarecrow Communications
We organized a unique ceremony last year to facilitate the unsung heroes of Indian advertising, people who have no chance to come into the limelight. Aam Aadmi Party was in the news, so to grab everybody’s attention, we sent an authentic sarkari-looking invitation to industry people. It was simple to execute and the low cost flat mail created a stir in the industry. It was an unusual creative and even though it was a flat mail, it had a three dimensional effect. For Radio City, our city-specific campaigns for Delhi and Lucknow repositioned ‘FM Bole To’, which meant Radio City, gave it a twist by changing it to ‘City Bole To’, to mean, speak out about city-related nuances. Our radio campaign for Wagh Bakri has won multiple awards and has been nominated across categories at the Abbys.
Nominated for: Radio Craft
Category: Original Music Score
Theatrical; Brand: Wagh Bakri
Category: Voice Performance
Theatrical; Brand: Wagh Bakri
Garmahat; Brand: Wagh Bakri
Azaadi; Brand: Radio City
Delhi; Brand: Radio City
Category: Production
Theatrical; Brand: Wagh Bakri
Lucknow; Brand: Radio City
Category: Writing
Garmahat; Brand: Wagh Bakri
Delhi; Brand: Radio City
Category: Sound Design
Lucknow; Brand: Radio City
Nominated for Radio
Category: Beverages
Garmahat; Brand: Wagh Bakri
Category: Media & Publications
Delhi; Brand: Radio City
Lucknow; Brand: Radio City
Nominated for: Design
Category: Use of Design in Direct mail
AamAadmi Party Invite; Brand: Scarecrow Communications Ltd.
Mandeep Malhotra
Executive Director, DDB Mudra Group and President & Head, DDB MudraMax – OOH, Retail & Experiential Worldwide
Ganesh Chaturthi celebrations are big in Mumbai and Nutralite wanted to engage with people and talk about building health. What we did in our campaign ‘Health Cha Shree Ganesh’ (the beginning of good health) was that we created Ganesha’s idol with a sixpack. We had people giving their respect and aarthi’s and even the pujari were very well-built, a body-builder if I may say so. It was a very nicely done and treadmills were used to offer prayers. That campaign is a personal favourite and I’m optimistic it will win.
Nominated for: Brand Activation & Promotion
Category: use of live shows concerts
Health Cha Shree Ganesh; Brand: Nutralite
Sonia Huria
Head-Communications, Viacom18
With digital innovations on the rise, entertainment is no more a one-sided affair. Through communications, we engage audiences further, supporting our various brands to gain top mindshare among all our stakeholders – viewers, vendors, investors, partners, and of course, employees! My team makes me proud with their undying passion and dedication towards growing brand Viacom18. In the past year, we’ve dialed up our integrated communications to channel dialogue across all platforms, every generation and varied viewership preferences. The nominations at the Goafest Abbys are a testament to Viacom18’s ability to address dynamic brand requirements seamlessly. I wish my team all the luck in the run up to the D-day!
Nominated for: Public Relations
Category: Media and Publication
MTV - Killing boring in the universe of the young; Brand: MTV India
Launching and establishing Pepsi MTV Indies as the natural habitat of the indie soul; Brand: Pepsi MTV indies
Nickelodeon’s Journey To The Top; Brand: Nickelodeon
Category: Corporate
MTV Rock The Vote - From A Campaign To A Movement; Brand: MTV India
Category: Practices - Events & Experential PR
Engaged Entertainment - Building Vh1Supersonic as ultimate dance experience in india; Brand: Vh1 India
Motu Patlu From Furfurinagar To The Red Carpet – Kids New Superstars; Brand: Nicklodean
Category: Practices – Integrated Campaigns Led By PR
Comedy Central’s ‘Spread the Cheer’ - an Integrated Campaign; Brand: Comedy Central ‘Spread the Cheer’
Release of Manjunath on 9th May 2014; Brand: Manjunath by Viacom 18 Motion Pitctures May 2014
MTV Rock The Vote - From A Campaign To A Movement; Brand: MTV
India; Release of Mary Kom on 5th Sep 2014; Brand: Mary Kom by
Viacom18 Motion Pictures; Release Of Queen on 7th March 14; Brand:
Queen by Viacom18 Motion Pictures; Udann: Campaign with multiple elements; Brand: Colors India; Code Red: Communications campaign for the launch; Brand: Colors India
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TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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