FICCI Frames 2008: Perception change needed to increase talent pool
Despite being one of the fastest growing in the world, the Indian media and entertainment industry is still plagued by lack of trained and skilled manpower and a good talent pool. Talent is not created but nurtured, and both industry and government must work together to resolve this problem, felt experts at FICCI Frames 2008.
Despite being one of the fastest growing in the world, the Indian media and entertainment industry is still plagued by lack of trained and skilled manpower and a good talent pool. Where is the industry going wrong and what is the way out, were the few questions raised in the session on ‘Talent crunch in the media and entertainment industry’.
The panel of speakers included K Pandyan, Director of Graphiti; Lachlan MacKinnon, Professor of Information and Knowledge Engineering, and Head of School of Computing and Creative Technologies at University of Abertay Dundee; Meghna Ghai, President of Whistling Woods International, Prof Amit Sharma of JNU; and Raj Shekhar, Vice-president, Crest.
The session revolved around a few questions thrown by the moderator Pandyan -- Is the media and entertainment field a serious option for students on one hand and professionals on the other? Does the industry consider training relevant, if yes, where is the focus and is the focus more on teaching than learning?
The panel unanimously agreed that the industry must throw emphasis on education than on training. Drawing a parallel between the media and the software industry, Pandyan said, "The software industry some years back went through the same crunch as we are facing today. People need to perceive this industry as seriously as they do with the software or engineering industry.”
Meghna Gahi of Whistling Woods International also spoke about how the government can play an important role in changing people's perspective about this industry. "In the West, Art and Drawing are given equal importance as Science and Maths right from primary schools; similarly, we too must nurture creativity and include media studies right from primary education and in mainstream education systems, only then the perception of parents and the society will change." She went on to add that the industry must be an active part of training and educating students and share their expertise with them.
Speaking about how industry professionals can be an integral part of training students, Prof Lachlan MacKinnon said, "Industry professionals must be an integral part of training. At our institutes, they just don't come to give guest lectures but are a part of the students' every day life. They daily interact with them, which help students understand the industry well and know ground realities of the industry and then decide whether or not to be part of this industry." Stressing on academic models he said, "Didactic academic model forms an important part of this. Teachers must not stress on bookish knowledge, but instead support creativity and originality in educational and training programmes."
MacKinnon also pointed out that talent crunch is a worldwide problem and not just pertaining to India. Saying that India has a huge talent pool, he said both the authorities and the industry must recognise its own potential and act accordingly.
Raj Shekhar of Crest, however, had a very different opinion. He said, "Trained manpower is not necessarily creative or talented manpower. We cannot create talent, as talent is in-built. We need to identify the difference between skilled and talented people. Educational institutes dealing with this industry must nurture creativity and facilitate talent and not try to create it. Understanding a software or knowing skills does not mean a person is creative and has the talent; he needs to be passionate about the art of doing and then look forward to learn the know how of a particular field."
While agreeing with Shekhar, Amit Sharma of JNU differed with the view of comparing media and film industry to the software industry as Pandyan did. He argued that the film industry is very different from gaming and animation industry and does not have a software or skill to be learnt. Films are about creativity and talent and this comes only by encouraging creativity and originality, he said.
The panel unanimously agreed that there is a serious short supply of talented people in the industry and that the industry must look at it as a really serious problem. Talent is not created but nurtured and both industry and government must work together to resolve this problem.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp