FICCI FRAMES 2007 : TV, film frat set FICCI ball rolling
Even as Italy and India came together to create yet another FICCI Frames in Mumbai this year, the media industry gathered to watch this three-day convention unfold the realities of where we are all headed.
Even as Italy and India came together to create yet another FICCI Frames in Mumbai this year, the media industry gathered to watch this three-day convention unfold the realities of where we are all headed.
The lamp was lit, and Rahul Sharma’s Santoor filled the auditorium with the music of its 100 strings, minutes before the event took off. Present to honour the inauguration of the Frames event this year were Yash Chopra and Kareena Kapoor from Bollywood, SK Arora, Secretary, Ministry of Information and Broadcasting, Kunal Dasgupta, CEO of Star SET India, Timmy Kandhari, Executive Director from PriceWaterCoopers among various other national and international film personalities like actors Giancarlo Giannini and actress Anna Galiena from Italy.
Habil Khorakiwala, President of FICCI was the first to be called on stage by moderator Dr Amit Mitra, Secretary General of FICCI.
“I am overwhelmed by the gathering. The entertainment industry has become truly global today; we are thrilled to be partnering with the Information and Broadcasting Ministry and extremely grateful to Minister Priyaranjan Dasmunsi,” said Khorakiwala.
Khorakiwala said that one of the greatest highlights of the convention was to have Paulo Lodi, the Italian Minister representing their partnership with Italy. “We have various mutual interests with Italy. The entertainment industry is growing at the rate of 18 percent, and according to the PwC study, business opportunities in the media will reach 25 million US$ in the next five years,” he said.
According to him, media companies benefit tremendously from the Frames every year. He said they would target events on an international level also. “This year we will be honouring both Kamal Haasan and Rekha, with the FICCI Living Legend Award.
“We are also hosting the Best Animated Frames Award for excellence in animation and have received more than 300 entries. We have almost 35 sessions besides this on topics ranging from films, co-productions, intellectual property rights and are hoping to build many new relationships through this,” he said.
Timmy Kandhari, Executive Director, PwC presented their media report and spoke about the key developments, industry performance, projected growth and future of the media that the study had found for 2006.
“Firstly, in terms of the key developments that there have been, there is a diversification that we have found. Companies are entering newer domains, as television companies are getting into films and print organizations are entering the radio space,” he said.
“Secondly, the activity in the radio domain has also increased, as the issue about licensing has been on the fore. Thirdly, distribution platforms have increased as the realisation has come in that content is king. Lastly, there has been an increased amount of foreign investments in the media and various companies that are into television, films, animation, and new media have all benefited from this,” he said.
He added that the industry has grown by 20 percent, and has reached a finance of 437 billion dollars. “This is extremely healthy. Segments that dominate currently are television, print and film. By 2011, it is estimated that the industry will hit 1 trillion US$, a growth of 18% in the next five years,” he said.
The FICCI Amarchand Mamgaldas Law Book 2007 was also released, which details legal aspects for investment in the industry.
Yash Chopra, filmmaker and Chairman of FICCI Entertainment Committee was called upon to the stage next, who spoke about his views on the convention. “FICCI has signed some very important deals. “We have some great co-productions taking place in the industry, with various exchanges between Hollywood and Bollywood,” he said.
Chopra added, “Many people are skeptical about the media reports, but I think that there is definitely a great growth, and the reason is that the world is expanding. Within the next five years, we will multiply the number of prints. Production, distribution, regulation have all come together. I think that negativity and a short vision are not going to help us. Indian films have a great potential and can do great business if we forget all the smaller things.”
The next to come up on stage was Kunal Dasgupta, CEO of Star SET India Pvt Ltd and co-chairman of the FICCI Entertainment Committee. “FICCI has become an international forum. One of the greatest concerns today is that the value should be shared properly,” he said.
Dasgupta added, “There is conflict between regulation and power; as power shifts are seen between the actor, the platform and finally the consumer, and there is a question about who will determine the price and how the price should be shared. It is very complex and there is lots of friction between producers, theatre owners, cable, and IPTV owners; in radio for instance between advertisers for the accumulation of music rights. The challenge is for us to find fairness.”
Goffredo Bettini, President of ‘Fondazione Cinema per Roma’, who launched the Rome film festival also spoke. “Today people are convinced that Rome can contribute. India has a great film heritage. This year, in our festival we plan to have a special focus on India, and have great Indian films promoted. We also plan to host cinema from other countries with a focus on those that have heritage too,” said Bettini.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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