EMVIES 2006: Day Two judging process looks at TV, cinema, OOH, events and radio
The second day of EMVIES 2006 judging process, which took place on June 7, 2006, featured categories such as television, digital cinema, out-of-home, events and radio. The judges’ reactions to the entries received in these categories ranged from good work and interesting to ‘not up to the mark’.

The second day of EMVIES 2006 judging process, which took place on June 7, 2006, featured categories such as television, digital cinema, out-of-home (OOH), events and radio.
Eminent media persons doing the judging honours included Pranay Anthwal, General Manager- Entertainment and IP, Starcom; Pradeep Iyengar, Vice-President (West and South), Carat Media; Kaushik Ghosh, Executive Vice-President- Marketing, Radio Mirchi; Sanjay Shah, CEO, Starsight; Monica Tata, Vice-President-Adsales and Networks, South Asia, Turner International India; and former MTV Marketing Head Vikram Raizada.
Apurva Purohit, EMVIES Chairperson, said, “We have 369 entries this year, which is a huge leap from when we started five years back. Almost every agency has participated this year and this is a good sign. The quality of work is getting better with each passing year. While there is no quantum leap in innovation, there is a leap in strategy.”
While most of the judges agreed that the quality of work this year was better than what it was earlier, a lot needed to be done for the entries to be defined as ‘outstanding’ or ‘path-breaking.’
Speaking on the entries for the events and OOH categories, Carat’s Pradeep Iyengar said, “The entries this year have done some good work. Particularly interesting is the fact that brands like Lifebuoy are increasingly focusing on events and OOH in rural areas. Rural marketing is the place for good brands. Though prominent brands were always involved actively in events, companies are getting more vocal about it now.”
Iyengar added, “OOH has been a clear winner in the past few months. Brands such as DNA, Red FM, and HT have used outdoor very effectively. Recently, outdoor has witnessed a number of innovations and the fun in OOH is just about to begin.”
Agreeing with Iyengar on the quality of work being better this year, Starsight’s Sanjay Shah felt that events needed a 360-degree approach to be more effective.
Radio Mirchi’s Kaushik Ghosh said that though entries in the radio category had been executed differently, there was room for improvement if the radio industry looked beyond contests and jockeys. According to Ghosh, “Cinema is an evolved medium and the entries from cinema have used in-film product placement very well.”
He further said, “The EMVIES represent aspirations and since it is backed by the Ad Club, it is a great platform.”
Starcom’s Anthwal, however, felt that “the presentations are not up to the mark. Entries should avoid using superlative adjectives to describe their work. What they really need to present is numbers, consumer and market insights and client testimony to prove their point. These factors will work much more than presentations simply stating that their work is ‘exceptionally good’ or ‘very interesting’.”
Turner’s Monica Tata felt that the quality of entries was much better last year. She said, “There is a lot to be desired in media innovation. While some entries are good, there is no path-breaking work so far.”
Speaking about the EMVIES as a platform, Iyengar said, “The EMVIES is a fantastic platform as it encourages good thinking. Creativity is not just about the ‘creative’ domain but also new age mediums that the EMVIES is encouraging.”
Anthwal felt that while the EMVIES was a brilliant platform, it should focus on profiling at a larger level.
Next in the line for EMVIES 2006 is the second round of judging that will take place on June 15, 2006 with a case study presentation of the shortlisted entries.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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