e4m B2B Special: Indian security publications – bonanza waiting in the wings
With relentless terror attacks, growing incidents of robberies, attacks on women and a general sense of insecurity regarding life and property, security has become a major concern. This scenario has fuelled the growth of security agencies as well as security related publications to educate, empower and create awareness.
With relentless terror attacks, growing incidents of robberies, attacks on women and a general sense of insecurity regarding life and property, security has become a major concern.
This scenario has fuelled the growth of security agencies as well as security related publications to educate, empower and create awareness. The security business in India is all set to enter a high growth trajectory. Analysts and industry observers say that the business, estimated to be around Rs 22,000 crore currently, would grow at 20-25 per cent annually over the next few years, thus providing security related publications with a whole lot of opportunities.
The publication business in India is active on three different platforms – print, web and industry events. exchange4media takes an in-depth look at the current space and the players that make a difference.
The print players
Some of the prominent print publications dealing with security include ‘Security Today’, ‘India Safe’ and ‘Security4 India’.
‘Security Today’, a leading monthly published by 1st Academy of Security Science Education & Training, was launched in 2004. The magazine is dedicated to the protection industry and aims to bridge the gap between the end users and buyers of security equipment and services by sharing knowledge and information.
‘India Safe’, another monthly magazine, focuses on security, safety and fire fighting, addressing the entire gamut of homeland security in India. The magazine was launched in 2004.
‘Security4India’ is a new entrant, launched 2007. The magazine provides news and information related to security and creates a link between the security industry and the consumers. Moreover, this is the first magazine in India targeted at the B2C as well as B2B segments.
These apart, there are also magazines like ‘Force’ and ‘Buildtech’. ‘Force’ is claimed to be India’s first monthly news magazine on national security, focusing on military, paramilitary, weapons, technology and communalism. ‘Buildtech’, a monthly magazine on building material equipment, also covers a segment on security.
Dearth of websites
In the web segment, security publications are completely vacant for new entrants. There are few websites currently active in the market, but mostly are supported by their print publications, for instance, ‘Indiasafe.com’, ‘securitytodayonline.com’. These websites are available as an extension of their print publications. Apart from these, there are a few websites like tradeindia.com, indiamart.com, which provide some information on the security industry.
“Websites have a huge potential in this sector. However, there is no such player active as of now, but very soon lots of new players are planning to launch their products,” said Harsh Wardhan, CEO, Teraforce.
Lt Col Pritam Mehta, Editor-in-Chief, India Safe, pointed out, “Two years from now, B2B would probably have taken the electronic form more than print. A cheaper version of a magazine (more like a newspaper on security) that will probably be published every fortnight is what is likely to be the print reach.”
Industry Events
Although there are very few players active in the print and websites space, the industry has several events, conferences, workshops and seminars throughout the year.
A quick look at some of the events in 2009:
The revenue pool
The publications generate their revenues through manufacturers, distributors, system integrators, traders of security products, providers of the security services, and events, seminars, shows and conferences.
The future
GB Singh, Editor, ‘Security Today’, said, “As growth has been positive, security is getting to be an important specialist subject. It will see more players entering this segment in coming days.”
Lt Col Mehta noted, “The journey has been amazing. We have grown from 60 pages to 120 pages every month. We take booths in exhibitions not only in India but in the UK, Europe, the US, China, Singapore, and Taiwan as well. Response from abroad is very encouraging. In October 2008, we were awarded the Best Security Magazine of the Year 2008 Award by the Home Minister of India at the 3rd National Conference of the Central Association of Private Security Industry.”
According to Pritam Kumawat, Chief Editor, ‘Security4 India’, “The security publication industry is still at its infancy, even though the Indian security industry is growing rapidly. However, we are coping up at a fast pace to match up the speed of the security industry. Surely in the next two years, the security publication industry and security industry will walk hand-in-hand.”
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