Commentary: Did you know yesterday was World Press Freedom Day?

Perhaps many of us in the media, in the course of the hurly-burly of our hectic daily routine of meeting deadlines, forgot this significant day. The fourth pillar of a successful, functioning democracy is still under threat in a violent world, according to the IPI World Report 2005.

e4m by exchange4media Staff
Published: May 4, 2006 7:08 AM  | 5 min read
Commentary: Did you know yesterday was World Press Freedom Day?

May 3. That was yesterday. Perhaps many of us in the media, in the course of the hurly-burly of our hectic daily routine of meeting deadlines and nosing around for exclusives, forgot that it was World Press Freedom Day.

This year, World Press Freedom Day has been dedicated to the correlation between media freedom and the eradication of poverty – ‘Media and good governance’. The message is that an independent, free and pluralistic media has a crucial role to play in the good governance of democratic societies by ensuring transparency and accountability, promoting participation and rule of law, and contributing to the fight against poverty.

My mind goes back to almost a decade ago, in the mid-90s, when I was heading Business Times in The Times of India. My then boss and good friend, Gautam Adhikari, then Executive Editor of TOI, and currently Editor of DNA, frequently held forth on the crucial role of the media. One never missed the underlining philosophy of his many extempore – and always invigorating – talkathons at the morning Editorial Board meetings: that a successful democracy thrives on four pillars – the Legislature, the Executive, the Judiciary, and the Media.

Those were days when the judiciary had become hyperactive and the successful disposal of many a PIL in the Supreme Court brought out starkly how the two vital legs of our democracy – Legislature and Executive – were at that time showing signs of paralysis. Gautam missed no opportunity to make the plea that the fourth pillar of democracy should lend a helping hand to a proactive judiciary in achieving the missionary objective of a better democracy.

Many of us from that team under Gautam are not sure of the final progress report of our efforts and to what extent we successfully played the role of a democracy’s pillar. The truth is that philosophical shenanigans and practicality are often at variance.

The brutal murder of Daniel Pearl has been the most publicised instance of the threat journalists face in their quest for the truth. However, there are many more who lose their lives and remain unsung heroes. The 2005 IPI (International Press Institute) Review points out that in virtually every region of the world, the media is engaged in a battle to uphold their fundamental right to report news. The fact that 65 journalists were killed in 2005 is a brutal reminder on World Press Freedom Day of the dangers faced by journalists when reporting. “Such deaths are a sad loss to the profession, but they also have a detrimental impact on the public’s access to vital information,” the report observes.

On an average, a journalist was killed every 5.6 days last year, says the IPI report. Iraq, where 23 journalists died, remains the world’s most dangerous country for the media. The most dangerous territory for journalists is the Middle East and North African regions where 26 journalists have died. Although many of the journalists died while reporting from conflict zones, others were killed for their reporting on: government (Belarus, Libya and Sierra Leone), protests (Haiti and Somalia), drug trafficking (Mexico), local corruption (Philippines and Thailand), and illegal drag racing (Russia), the report points out.

In Asia, where 20 journalists and media staffers were killed, nine reporters were murdered in the Philippines alone. At least 65 journalists have been killed in the Philippines since democracy was restored in 1986. Nearer home, in Bangladesh, three journalists were killed because of their investigative reporting. In Nepal, where the media continues to be caught in the middle of a conflict between Maoist rebels and state security forces, two journalists were killed.

Fortunately, the Indian media does not figure in the death roll in the IPI report. One wonders if that is indicative of India being a better, mature democracy, Godhra notwithstanding. Talking of Godhra and Gujarat, just the other day, a former colleague from my Business Times days, who went on to head a leading English daily in Ahmedabad, mentioned how he had to change his mobile phone handset. He was a respected Resident Editor who did not squirm in reporting the truth post-Godhra, Narendra Modi notwithstanding. It seems he was tipped off by intelligence officers that his mobile phone was being tapped. And these very officers suggested he switch to a Nokia Communicator as that was difficult to tap! So, he is today an owner of this hi-fi gadget.

As IPI Director, Johann P Fritz, commented, “World Press Freedom Day is a day to remember that when a journalist is killed, the public risks the loss of valuable information beneficial to society. The authorities must investigate these violent crimes properly and the perpetrators must be brought to justice. There should also be greater awareness of the relationship between the free flow of information and the essential work carried out by journalists.”

Today, media is big business, but journalism is more than just a profession. Unlike most other professions, somewhere along the way, journalism is also a mission with a deeper philosophical goal. It is not the same as making and marketing soaps and automobiles. May the quest for truth continue.

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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