Chennai, Colvyn conquer! Leo wins a Lion; O&M flies high!
On the cover of this issue, it's a question – the cover was designed on Monday night. In these unnumbered pages, it's a statement - and this page was designed on Thursday night.
On the cover of this issue, it's a question – the cover was designed on Monday night. In these unnumbered pages, it's a statement - and this page was designed on Thursday night.
JWT Chennai has indeed won a Lion at Cannes - one of three awards won as on Thursday night by Indian agencies. Their entry for the Red Cross (photographed by Sharad Haksar of 1pointsize) wins a silver lion in the press category, while O&M's “Birds” for a:door wins a silver lion for Outdoor. Leo Burnett's entry for Heinz wins a bronze.
Two of the winning entries are elsewhere in this issue (Red Cross on page 12, and Heinz on page 7).
Impact spoke to the three winners on their accomplishments, before the champagne could get to them.
Emmanuel Upputuru and Prasad Raghavan are stunned, and still to recover from the win. An elated Upputuru was infomed by Abhijit Awasthi, who is over the moon as well, and keeping his fingers crossed for more good
news from Cannes once the film shortlist is announced.
On asked if he was satisfied with a silver, Upputuru is buoyant: "Year before last we won a nomination, last year a bronze and this year it's silver. Hopefully, next year it's a Gold, and then it's the Grand Prix," he says. Raghavan is shell-shocked. “What can I say, except that it’s fantastic to win at Cannes.” That’s it -- he’s speechless.
The poster that won them the silver is created for a:door art centre, a forum for creative people, which regularly holds film screenings and other meetings and seminars focusing on the arts. The forum does exist, posters are created for meetings, and Upputuru doesn't even know what a scam ad is.
Upputuru and his colleague Prasad Raghavan, both 34, will wait for Creative Director Ramesh to return from Cannes before celebrating this win. The self-effacing duo had no photograph handy - we'll tell you more
about them in the next issue.
But we can tell you about JWT’s Colvyn Harris’ initial reaction now. “We are delighted. Not only have we clinched a Silver Lion for Indian Red Cross, but 'Ideator' was a finalist. We have just instituted something called 'The Standard', which signifies our current creative philosophy and I think that this win couldn't have come at a better time.”
“More importantly, one has to remember that in India we create advertisements, keeping the Indian consumer in mind and what will move the brand in the market. Many a times, these ads don't set well at the global level. But that's not the primary concern - the primary concern is that the ad should be effective in the Indian market and then if it is good, we send it for awards. When the ad wins, it really is the icing on the cake.”
We managed to get hold of JWT’s Chennai Head, Anita Gupta, who threw light on the award winning effort."The press ad was created for the Red Cross. The more our creative team thought of the concept, the more the idea evolved. The Red Cross was itself a simple metaphor. What was good about it was the simplicity, the idea coming from the cross itself." "With JWT's new vision, this award gives us evidence of how we live and breathe creative", she adds.
The four man team on this campaign are featured in another story in this issue – on page 12. Call it foresight!
Says Charles Victor, Creative Supervisor (Copy). “It felt great to hear that we had five nominations, and its absolutely fantastic that we won. More will follow.”
His colleague Joono Simon, Senior Creative Director, adds"It's a great moment for me. Public service is a very cluttered category to win in, and that makes the award sweeter.”
“JWT was always known for its brand building skills and bigness. I'm happy to see this giant dance."
Done with O&M and JWT, Impact tracked down Leo Burnett’s Executive Creative Director Agnello Dias for his comments. This one, unlike the others, was not done on the phone or in person, but on the net, so we reproduce the conversation interview-style.
Of the various Leo Burnett entries that were short listed, which was your personal favourite?
Did you expect this one to win?
I was expecting a lot out of this one, the McDonald's shoe ad and a Prerana Ad for the prevention of female foeticide.
What do you think worked in favour of this particular entry?
The fact that it is global brand; a universal message; a completely fresh execution
You have won at the Cannes Lions every year. Please do share some of the earlier wins..
The ads that have won in the past are the Forte Organ Donation commercial, the Senso Italian restaurant ad and this one. Not to mention a host of finalists for babool, complan, tide etc.
Did the fact that you have been winning create any pressure on this year - that you should win
this year as well?
Yes there is a lot of pressure but pressure is good.
What does this win, a Cannes Lion mean to you?
It means that if you keep the faith, results will eventually show. It shows us the power of persistence.
And most importantly, it charges us up.
Aiming for the Gold Lion next year?
We go for the Gold Lion every year. And we will next year too.
That’s conversations with three winners as at the end of Thursday. Tomorrow is another day; more hopes, and hopefully, more awards and more conversations. Keep the champagne buckets handy!
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TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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