Chennai bloggers among shortlists at the global ‘Battle of the Ad blogs’
Ad-Rag, an advertising and communication portal, has launched the “Battle of the Ad Blogs” in association with Adland. Among the nominees in the final list who will be voted by fellow blog lovers, are two Indian blogs – creativecriminal.blogspot.com and commercialbreak.blogspot.com. Both blogs are creations of Chennai-based bloggers.

Ad-Rag, an advertising and communication portal, has launched the “Battle of the Ad Blogs” in association with Adland. Among the nominees in the final list who will be voted by fellow blog lovers, are two Indian blogs – creativecriminal.blogspot.com and commercialbreak.blogspot.com. Both blogs are creations of Chennai-based bloggers.
Arvind Ramalingam, an Art Director with Chennai-based shop, WOC, started the blog creativecriminal.blogspot.com seven months ago. Regular visits to international advertising blogs resulted in his motivation to start his own, and the intent while starting off was to create a blog for creative Indian advertising.
He ended up creating a blog showcasing the most exciting, wacky creatives from across the world, and as the intro on the blog admits, “…the greatest challenge that faces me on the professional front at this point of time is landing a job as an art director in Chennai. The very point of writing this is to get noticed. By you, of course…”. The blog seems to have achieved its primary objective.
Commenting on his blog, Ramalingam said, “It is a very big challenge to source content for the blog as everything has to be a excellent creative work, and the expectations are very high. Over a period of time it is fellow bloggers who keep it going with a steady flow of creatives. There are not too many advertising blogs around which offer good creatives, and hits on my blog are from all over the world.”
Ramalingam intends to start a website for showcasing the best creative works soon, and the brief description is ‘All creative, no gyaan’. At the ‘Battle of the Ad Blogs’, his work has been nominated under the ‘Best Ad-Porn Blog’ category. No, you thought wrong – the criteria is images, not necessarily porn.
For commercialbreak.blogspot’s creator and veteran in the blogosphere, Anantha Narayan, copy man at Chennai-based shop, 1pointsize, the blog is one of the eight of his blog-ventures, and his third in the advertising space. From the creator of adlova.rediffblogs.com, this is more niche than most advertising blogs, and true to its name, the blog deals with TV commercials. One or two television commercials are reviewed each day.
Reasons Narayan, “Most sites charge you for watching commercials. While print ads are available in plenty, TVCs are not. It’s certainly worth checking out the international advertising, especially when you enter awards internationally. Not only can you benchmark and assess where you stand, you also get feedback from the best creative minds in the business. Very often in India, the only international creative we see is during the screening of the Cannes showreel.”
Most visitors to commercialbreak.blogspot.com, too, are from abroad. And sourcing Indian TV commercials is admittedly an issue. This blog is in with a chance in the ‘Best Ad Commentary not from the United States’ category.
As of now, both the Indian contenders are far from the top of their category’s leaders in terms of votes received. And the contest closes on February 10. But in the virtual world of blogs, one never knows what will happen next.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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