Cheil Worldwide SW Asia bolsters creative team with seven new hires
The new hires include includes Jayant Mathew, Varun Goswami, Joy Sen Gupta, Prashant Sharma, Navajyoti Pegu, Prasanth G, & Ankur Kalita. This septet has a combined experience of almost 10 decades
Cheil Worldwide SW Asia [Cheil India] has bolstered its creative department with the appointment of seven new members to its creative team. This septet, with a combined experience of almost 10 decades, includes Jayant Mathew, Group Creative Director – Art; Varun Goswami, Senior Creative Director - Copy; Joy Sen Gupta, Senior Creative Director – Art; Prashant Sharma, Senior Creative Director - Art; Navajyoti Pegu, Senior Creative Director - Copy; Prasanth G, Senior Creative Director - Art; and Ankur Kalita, Creative Director – Copy.
“These are truly exhilarating times at Cheil India as we see top talent making a beeline to join us,” said Hari Krishnan, COO, Cheil Worldwide, SW Asia. “This creative infusion will give impetus to our philosophy of Ideas that Move in creating winning solutions for our clients.”
“At Cheil, we are always on the lookout for talent and we have been steadily filling the place with good people at all levels. This time, however, an opportunity presented itself because of which we were able to open our doors to all these guys in a matter of a couple of months.” said Nima DT Namchu, Chief Creative Officer, Cheil Worldwide, SW Asia.
At Cheil India, Jayant Mathew will be partnering Navin Theeng, Group Creative Director - Copy. Both Varun Goswami and Joy Sen Gupta will be working as a team as will be the case with the duo – Prashant Sharma and Navajyoti Pegu. Prasanth G will be working on brand Samsung for SAARC, while Ankur Kalita will report to Navin Theeng.
Jayant Mathew moves from Publicis, where he was Creative Director. Mathew started his career at Contract, Chennai in the 90s and then on to Contract, Delhi. He has since worked at Rediff, McCann, Grey, Saatchi & Saatchi and Capital and Publicis. He has worked with numerous client on varied categories such as Epson Printers, NIIT, Virgin Atlantic, India Today, Mastercard, Microsoft, Hyundai, Incredible India, Wrigleys, SBI Crads, MTS, Maruti Suzuki and many more.
Varun Goswami joins from Lowe Delhi, where he was a Unit Creative Director. He started his career over a decade ago as a copywriter with iB&W Communications. Since then he has been a part of creative teams at agencies such as BBDO India, Contract and JWT. During the course of his career, he has worked on brands such as PepsiCo, AVIVA, Hindustan Times, Nestle and Micromax, to name a few.
Joy Sen Gupta also moves from Lowe Delhi, where he was a Unit Creative Director. In a career spanning 12 years, he has worked with agencies such as BBDO India, Contract and JWT, on a host of prestigious brands like Nestle, Airtel, PepsiCo, Aviva, Micromax, and Hindustan Times.
Prashant Sharma joins from McCann World Group, where he was Creative Director - His professional career spans across agencies such as Euro RSCG, Contract and Leo Burnett He has worked under creative professionals such as Satbir Singh and Ashish Chakravarty.
Navajyoti Pegu has moved from McCann World Group, where he was Creative Director. Pegu began his advertising career in 2002 at Leo Burnett, Delhi. He then joined Euro RSCG as a writer and went on to become a senior copywriter. This was followed by Ambience Publicis and then by Contract. He then moved to Havas (then Euro RSCG), as Associate Creative Director under Satbir Singh. In 2009, he joined McCann, under the leadership of Prasoon Joshi and Ashish Chakravarty, where he handled accounts such as DishTV, Videocon, ESPN and Blackberrys. Over the years, Pegu has worked on a variety of brands, including Fortis, NIIT, British High Commission, Reckitt Benckiser, Voltas, Lacoste, Coca Cola, Max New York Life and National Geographic Channel.
Prasanth G joins from JWT, where he was working as Creative Director - Art, and handled the businesses of Aquafina, Frito Lay, ITC Hotels, Pepsi, Sony and Tropicana. He began his advertising career with TBWA Delhi in early 2000. He comes with 14 years of experience in the industry and has worked with agencies such as BATES, PerceptH, and A advertising (now Wieden+Kennedy).
Ankur Kalita has moved from McCann World Group, where he was Creative Leader at their New Delhi office. At Cheil India, Kalita will report to Navin Theeng, Group Creative Director. Besides McCann, he has worked at agencies such as Contract, Grey Worldwide and Euro RSCG. NIIT, Domino’s, Honda, Coca-Cola, MasterCard, Aircel, Voltas and Max New York Life are some of the brands that he has worked on in the past.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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