Celebrating 60: Sixty years on, a very mixed bag

One of India’s most respected political commentators, veteran journalist <b>Inder Malhotra</b> takes stock of a nation that has prospered economically and survived as a great democracy. But he argues that there is a disconcerting darker side to all this.

e4m by exchange4media Staff
Published: Aug 15, 2007 9:02 AM  | 5 min read
Celebrating 60:  Sixty years on, a very mixed bag

To draw up a balance sheet of India at 60 is a difficult task because of the country's record, bewildering complexities, and even more because the record is rather mixed. Come to think of it, in 1947 many were certain that India would not survive as a single entity. According to them, our survival itself would be a major achievement. But we never had any doubt on this score.

A far more creditable attainment of ours is that all through these 60 years, except during the 19 months of Indira Gandhi's Emergency in the mid-Seventies, India has been a functioning and lively democracy. It will doubtless remain so because the Emergency proved that India would be governed democratically or not at all. Of course, Indian democracy suffers from many flaws, some quite serious. Yet it compares favourably with what American democracy was in 1836, sixty years after the United States became free.

It is also to India's great credit that despite several grim challenges, it has maintained and sustained the secular, inclusive and tolerant character of Indian society in which all citizens have equal rights. It has kept at bay, as best it could, religious and other forms of extremism, and preserved its multicultural, multilingual and multiethnic attribute.

In the 17th and early 18th century, India -- like China -- was a country more advanced economically than Britain and other European nations. At the end of British rule in 1947 it was among the poorest! After Independence too, we have had several ups and downs, for example, the grievous food shortage brought about by the savage drought in the mid-Sixties. We did not have the foreign exchange to buy food. Lyndon Johnson, annoyed with this country because of its policy on the Vietnam War, put American wheat supplies on a very tight leash on deferred rupee payment. Consequently, India lived almost literally from ship to mouth, and with every morsel of food, we swallowed a little humiliation. Within three years, however, we had the Green Revolution. The foreign exchange crisis of the Sixties was nothing compared with that in 1990 when India had to pawn its gold to save itself from defaulting on loan repayments. Today the foreign exchange reserves have risen to a whopping $ 140 billion and are rising further. This surely has much to do with the liberalization of the Indian economy and integrating it with the global pattern. The unleashing of entrepreneurship and the quantum leap in IT industry have pushed up the annual increase in GDP to 9 per cent or three times what used to be disparagingly called the "Hindu rate of growth".

All this must be applauded. But there is the darker flip side of the picture. While industry is booming, the rural sector has suffered – in many sectors grievously. There has been no reduction in the rural population; despite the high rate of urbanization its contribution to GDP has remained stagnant. Suicides by farmers in several states cannot be overlooked. Worse, inequities across the country have grown exponentially. The prosperous and expanding middle has never had it so good. Yet, at the same time close to 40 per cent of Indians go to sleep hungry.

The list of shattered dreams and unrealized ambitions is long. The first fond notion to collapse was that, with the departure of the British, the Hindu-Mulsim conflict would become a thing of the past. Our confidence that in independent India corruption would be rooted out has met the same fate. Today, bribery and graft have become a galloping cancer without cure. Sadly, the curse of dowry persists and has indeed acquired alarming proportions.

Other blots on India's face include persistence of untouchability, occasional occurrence of sati, and massive exploitation of women, especially widows. Shocking beyond belief is the rising incidence of "female foeticide", the murder of the girl child before birth now that the gender of an unborn baby can be determined easily.

The Mahatma wanted caste to be abolished instantly. Instead, it has become the most potent political force. Because opportunist and populist politicians are united in reserving more and more jobs for backward castes, social groups have started agitating, often violently, demanding that they be moved lower down the social ladder rather than upwards!

The infrastructure of the Republic has begun to decay. No wonder violence and insurgencies of various types are on the increase, and in many areas the writ of the Indian State does not run.

On the other hand, the wide world has taken note of the rising India. Its economic surge and military prowess have made their impact. There is general agreement that India, like China, would soon be a superpower. It is not for nothing that the US has been anxious to make India a "strategic partner" while China has made no bones about its worry on this score. The Indo-Soviet nuclear deal has evoked strong opposition in both countries. But in this noise, let us not forget that the deal means an implicit acceptance of India as a nuclear weapon power.

(The author is among India’s foremost political analysts and commentators.)

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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