Budget Special: Print media prays for VAT exemption and lower Customs duty on Newsprint

The Print media is unanimous that Customs duty on Newsprint, by far the largest component of the publishing industry's costs, should be lowered. It also wants complete exemption from VAT. Broadcasters have sought parity in import duty rates with telecom equipment.

e4m by exchange4media Staff
Published: Feb 28, 2005 11:32 AM  | 5 min read
Budget Special: Print media prays for VAT exemption and lower Customs duty on Newsprint

The entire media, be it print or electronic, has been running the extra mile every day for the whole of this month to highlight the concerns of industry as well as the common man, and figuring out how much the 'dream team' of Manmohan Singh and P Chidambaram will deliver. We at exchange4media took it upon ourselves to highlight the concerns of the media itself. After all, the media and the entertainment industry too has its problems and expectations.

The Print media, which is by far the oldest, largest and most dominant media vehicle in the country, for long has been clamouring for concessions to help lower the price of Newsprint, by far the largest component of the publishing industry's costs. On another front, after prolonged and contentious debate, the Government sometime ago allowed 26% FDI in the Print media. However, contrary to expectations, foreign investors are yet to bite the bait, making the infusion of foreign funds expectation a dampsquib, barring about three cases.

Most newspapers have one overriding prayer for the Finance Minister: complete exemption from VAT. The introduction of VAT, they say, could have serious repercussions - most importantly, that it could deliver a death blow to small newspapers who are dependent on Indian newsprint.

The broadcasting sector, on its part, buffeted by the scourge of rampant piracy, is demanding rationalization of countervailing duties so that the difference between the cost of imported and local products is removed. Broadcasters also want parity in duty rates with telecom equipment. And why not? It is the age of convergence. With Budget 2005 round the corner, exchange4media spoke to some key industry players to find out their wishlist.

N. Murali, Joint Managing Director, The Hindu

There are two issues of concern to the newspaper industry that we look forward to being addressed in the coming budget. One, the rates of import duties on some of the equipment and spares we employ in the newspaper industry is at almost 50%. This needs to come down to 25%.

The import duty on newsprint is currently reasonable. But the proposed VAT of 4% from April 01, 2005 is huge. There already exists a tax levied by the state governments which I think is appropriate. VAT for newsprint should be at 0%.

Sanjay Gupta, CEO and Editor, Dainik Jagran

There should be no VAT on newsprint. Traditionally, newsprint has been a tax-free item and therefore should be given the same status. For a big player, it really wouldn't make too much of a difference, but smaller players relying primarily on Indian newsprint will get killed this way. For smaller publications, the introduction of VAT is certainly not healthy.

We believe that the proposed reduction of import duties in line with the WTO agreement is healthy. No manufacturer will be able to understand its true potential without being open to competition. Trade barriers have to certainly come down and the manufacturers will have to incorporate constructive changes in their manufacturing processes to withstand competition.

Jacob Mathew, Executive Editor, Malayala Manorama

Rise in the price of newsprint by $90 per ton in the last one year and a further expected increase of about $70 this year will cripple the newspaper industry, as newsprint constitutes almost 65-70% of the turnover of a majority of newspapers. Therefore, the government should give relief to the newspaper industry by withdrawing the import duty of 5%. This relief also should be extended to newsprint made out of recycled pulp that contains less than 65% of mechanical wood fibre.

There should be no VAT on newsprint. Newspapers are an essential concomitant of a free society. Such a relief will buttress the fragile economy of newspapers and enable them to play their Ombudsman role. Service tax relief should be considered for transporters carrying newsprint and newspaper bundles. We would welcome the proposed reduction of import duties in line with the WTO agreement.

Indian Newspaper Society (INS)
Through a pre-Budget memorandum submitted to Finance Minister P Chidambaram, INS has sought complete removal of Customs duty on imported newsprint. It has also sought complete exemption under VAT which becomes operational from April 1, 2005. Under the proposed VAT tax structure, newsprint has been put in the 4% slab.

LWC (light weight coated) paper above 70 GSM, which is used by magazines and periodicals, attracts 40% duty, whereas LWC below 70 GSM attracts only 5.2% duty. INS has asked the FM to reconsider this, and allow import of LWC paper of above 70 GSM at 5.2% duty.

Rotary offset printing machines of speeds above 70,000 copies per minute can be imported at a concessional import duty of 5.2%. However, machines of lower speeds attract 40% duty. This is an anomaly since smaller and medium newspapers depend on the lower speed printing machines. INS has demanded that lower speed printing machines should be allowed to be imported at 5.2% import duty.

Entertainment Industry
The Music industry wants a pragmatic approach to tackle the menace of piracy. Like the Government took steps to curb the grey market for Gold and Cellular phones through a more rational levy structure, the Music industry has suggested lower tax rates on music cassettes and CDs under VAT regime. Otherwise, it fears an increase in the extent of piracy.

The Broadcast sector, too, wants countervailing duties to be rationalized, so that the difference between the cost of imported and local products is removed. Such a step could also help in the digitization of this industry. Broadcasters also want the duty structure on the cable and broadcasting sector to be rationalized and lowered to levels applicable for telecom equipment.

The issue of countervailing duty in respect of raw stock has been raised by the Film Federation of India and the Film Producers Guild of India. The film industry also wants abolition of service tax on the distribution business on the ground that film distribution is not a service sector activity. An extension of the exemption period for multiplexes in metros and non-metros for another three years under section 80 1B is also on their wishlist.

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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur

The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more

e4m by e4m Staff
Published: Oct 27, 2023 6:15 PM  | 1 min read
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With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.

The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.

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Swapan Seth's new book 'COOL' is out

The book is a reflection of the author's 'eclectic taste across categories'

e4m by e4m Staff
Published: Oct 27, 2023 6:07 PM  | 1 min read
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Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."

The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."

COOL has been published by Simon & Schuster India and is available on Amazon.

Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.

He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.

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Disney Star signs 9 sponsors for Asia Cup PAK

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board

e4m by exchange4media Staff
Published: Aug 26, 2023 11:48 AM  | 1 min read
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e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.

Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.

According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.

As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.

A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.

Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.

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Sorted 360 wins creative & social media mandate of Reliance Mall

The agency will manage offline and online campaigns for Reliance Mall

e4m by exchange4media Staff
Published: Aug 26, 2023 10:54 AM  | 1 min read
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Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.

“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.

“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.

"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."

"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:39 PM  | 1 min read

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e4m by exchange4media Staff
Published: Aug 25, 2023 4:38 PM  | 1 min read

KlugKlug onboards Hemang Mehta as Country Manager for Indias

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

e4m by exchange4media Staff
Published: Aug 24, 2023 3:35 PM  | 1 min read
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KlugKlug has appointed Hemang Mehta as its Country Manager for India.

Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy

Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."

Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."

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