Arnab Goswami on ‘Digital plus TV or TV plus Digital: Does it Matter?’ @ exchange4media conclave
Nikhil Kumar, South Asia Bureau Chief, TIME Magazine will lead the discussion post Goswami’s address with questions
Arnab Goswami, President-News and Editor in Chief, TIMES NOW and ET NOW, will be delivering the inaugural address at the 15th edition of the exchange4media Conclave in Mumbai on 8th October on ‘Digital plus TV or TV plus Digital: Does it Matter?’ in line with the conclave’s umbrella them this year ‘Making Technology Work For Marketing’ Nikhil Kumar, South Asia Bureau Chief, TIME Magazine will lead the discussion post Goswami’s address with questions.
Sir Martin Sorrell, CEO, WPP Group is the Keynote Speaker for the conclave this year, while some of the other eminent speakers include Mike Amour, President APAC, Starcom MediaVest Group and Saugata Gupta, MD & CEO, Marico
Goswami has led TIMES NOW to leadership in less than a year of launching the channel in 2006. Since 2007, he has maintained and increased the dominance of TIMES NOW in the Number 1 slot for 8 consecutive years. His 9 pm “The Newshour” is the last word in appointment viewing on Indian television, commanding over 70% share of the audience and unmatched viewer loyalty for the last 8 years. The interview based “Frankly Speaking with Arnab” is, both in terms of viewership and impact, today the most followed interview on television, making headlines every week. As Editor in Chief of TIMES NOW, he has revolutionised news coverage, anchoring for 100 hours during the 26/11 attack, spearheading the greatest exposes against corruption starting with the CWG scam, and including the 2G scam, the Kargil for Profit scam and others in 2010-11, the coverage of the Anna agitation, and path breaking interviews with Rahul Gandhi and Narendra Modi in 2014 that set the news agenda in the National Election. In State Elections since 2010, and the General Election of 2014, Goswami introduced a new form of statistical analysis on elections, with brand new psephological tools combined with a new level of graphical representation, completely transforming election coverage; wielding maximum viewers in every election for the last five years. Goswami’s annual Union Budget telecast, with a focus on macro- economic and macro political trends and impact, has been the leader in the combined business+news channels pack for the last 5 years. A great believer in Digital Media, he has launched collaborations with Twitter and Facebook, with TIMES NOW chosen to be among the 5 partners worldwide for the launch of Twitter video this year, with the channel overtaking in less than a year the social media presence of any other Indian channel operating on social media.
Goswami is a post graduate in Social Anthropology from Oxford University, and has been a visiting fellow at Cambridge University’s Department of International Relations. He has been invited to speak on Indian media at Oxford, Cambridge, Kings College London and most recently the House of Lords. In 2001, his book “Combating terrorism” was quoted in debates in parliament on the drafting of an anti terror law. He has been published in several international journals, on geo political trends in India and the region.
Nikhil Kumar South Asia Bureau Chief, TIME Magazine who will be leading the discussion post Goswami’s address with questions, is responsible for TIME Magazine’s coverage, of the region in both print and online. Based in New Delhi, he arrived in India in January, 2015, after a year as a Senior Editor helping oversee TIME’s international coverage from its headquarters in New York. Previously, Kumar was New York Correspondent for The Independent and The London Evening Standard, where he covered everything from the 2012 U.S. Presidential Elections to the Sandy Hook shootings. Before moving to New York, Kumar worked for five years at The Independent’s London HQ as a business reporter, markets editor and, latterly, as an editor on the newspaper’s foreign desk, helping direct its coverage of international affairs and managing its team of correspondents around the world.
In addition to various news stories such as a TIME cover on the Nepal earthquake, he is also credited with two exclusive interviews one of Prime Minister Shri Narendra Modi,( his first interview with an international publication in May) and just before that President Sirisena of Sri Lanka, who in April gave TIME his first interview with an English language news organisation since taking office in January.
Nikhil Kumar is TIME’s South Asia Bureau Chief, responsible for the magazine’s coverage of the region in both print and online. Based in New Delhi, he arrived in India in January, 2015, after a year as a Senior Editor helping oversee TIME’s international coverage from its headquarters in New York. Previously, Nikhil was New York Correspondent for The Independent and The London Evening Standard, where he covered everything from the 2012 U.S. Presidential Elections to the Sandy Hook shootings. Before moving to New York, Nikhil worked for five years at The Independent’s London HQ as a business reporter, markets editor and, latterly, as an editor on the newspaper’s foreign desk, helping direct its coverage of international affairs and managing its team of correspondents around the world.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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