Airwaves to reverberate with woman power on Women’s Day
‘She takes care of herself... She’s ahead of her time... She’s always a woman to me…’, thus crooned Billy Joel, singing paeans to ‘woman’. In today’s world, where every occasion or relationship is marked by a special day (Rose Day anyone?), International Woman’s Day on March 8 assumes a special significance. And FM stations are out to celebrate the day with special programmes, music, contests, interviews and talk shows.
‘She takes care of herself... She’s ahead of her time... She’s always a woman to me…’, thus crooned Billy Joel, singing paeans to ‘woman’. In today’s world, where every occasion or relationship is marked by a special day (Rose Day anyone?), International Woman’s Day on March 8 assumes a special significance. And FM stations are out to celebrate the day with special programmes, music, contests, interviews and talk shows.
Big FM Delhi would be holding a contest for its female listeners around the 100 Chartbusters being played with the idea of 100 Celebrations for Women. Gifts ranging from kitchen appliances to beauty vouchers would be handed out to the winners to make them feel special and pampered.
Manav Dhanda, National Programming Head, Big FM, said, “Our programming content for Women’s Day has been conceptualised to offer wholesome entertainment mix for our women listeners while not alienating the others. Whether music, jock talk or gratifications, etc, everything is queued to our women listeners’ preferences. We are confident that our listeners are going to thoroughly enjoy our offerings for this special day.”
Radio Mirchi FM would be going all out to pamper some lucky women and give them a break from their daily chores in the form of activities like spa treatments, luncheons, shopping, movies, etc. While the women enjoy their day, their husbands would be given a list of challenging tasks to be completed at home. To monitor their progress, Radio Mirchi RJs would accompany both husbands and wives and constantly update each other. Talk about role reversals.
Srinivasa Shenoy, Cluster Head, Radio Mirchi FM, said, “Women’s Day is an opportunity to appreciate all the women in our lives. We at Radio Mirchi would like to take this opportunity to pamper the fairer sex by organising a special outing that they would never forget. I am confident that our listeners will enjoy and participate actively.”
Fever FM is running a contest named ‘What Women Want’ throughout the week. The show is aimed at men, challenging them on how well they know the women in their lives. Everyday, several times a day, the men are being asked certain questions to test how well they understood, knew and empathised with that special woman in their lives. Each winner is then awarded a Women Quotient (much like IQ or EQ), and at the end of the day, the person with the highest WQ wins a grand prize. The prizes include yearly subscription to ‘Vogue’, jewellery vouchers, etc., that the man can gift his wife.
Gowri Satyamoorthy Kapre, National Marketing and Promotions Head, Fever FM, said, “At Fever FM, we are thrilled with the response that the ‘What Women Want’ promotion is getting on air. Men are competing with each other to prove that they know women better than other men, and the women are laughing all the way with the prizes their men are winning for them. It is proving to be a great way to keep both genders involved with our radio station.”
Radio Mantra FM is airing interviews and discussions on woman-centric issues that primarily encourage woman at Tier III cities and acknowledge them for their achievements in various fields. There are special programmes like ‘Josh Factory’ aired between 7 am and 11 am, which tackles topics like education, career prospects in a primarily male dominant city. ‘Ms Golmaal’ at 11 am-2 pm, where serious issues like breast cancer, gyneacological problems, importance of general hygiene for women are discussed. The programme has a doctor as the guest to answer queries.
Kanwar Sameer, Programming Head, Radio Mantra FM, said, “Radio Mantra’s programming focus has always been on connecting with our listeners and becoming part of their lives. We plan to mark this day by highlighting the contribution made by Indian women at every stage of our lives. ‘Bandi mein hai dum’ is a programme where we will talk about the various roles that a woman plays. And to add a little fun to this entire activity, we will be endorsing ‘Bharatiya naari, akeli sab par bhari’ in a positive way.”
Radio One is running the campaign on Women’s Day led by the male RJs of the FM station, where the female RJs are give the VIP treatment. RJs Sid and Neha explore the fact that ‘behind every successful man, there is a woman’. In ‘Good Morning Delhi’, they find out how relevant this notion is to the ‘fatafaat generation’.
Debojit Saha, Programming Director, Radio One Delhi, said, “We are offering another great reason for the ‘fatafaat generation’ men to celebrate their women. ‘My woman is my world… she is the first lady’ is the proposition we are exploring. In addition to this, BBC is providing us with segments featuring women achievers of India like Barkha Dutt, Brinda Karat, and a BBC EK Mulaqat Special Women’s Day Edition with Deepika Padukone, Aishwariya Rai, Priyanka Chopra, etc.”
Radio City in keeping with its station mantra of ‘Whatte Fun’ is out to make the day a ‘fun day’ for women with ‘City Woman’. The station is holding a two-day contest which gives women listeners a chance to talk about traits and characteristics integral to their personality. Every show will give out a particular situation and ask listeners to call and share a fun incident around that situation. The best anecdotes would win goodies and hampers.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp