AAAI, AdClub shake hands for Abbys at GoaFest 2008, industry gives two thumbs up
After two years of rivalry, AAAI and the Ad Club of Bombay have joined hands for a single award for the advertising industry under Abbys. Following this development, the Abbys would be given away at GoaFest 2008. This time there would Media Abbys on April 4, 2008 and Creative Abbys on April 5, 2008.
After two years of rivalry, the Advertising Agencies Association of India (AAAI) and the Ad Club of Bombay have joined hands for a single award for the advertising industry under Abbys. Following this development, the Abbys would be given away at GoaFest 2008. This time there would Media Abbys on April 4, 2008 and Creative Abbys on April 5, 2008.
GoaFest, which will be held from April 3 to April 5, 2008, will feature a conclave with national and international speakers on April 3, organised by the AAAI in conjunction with leading media industry bodies like the IBF, INS, etc. This will be followed by seminars covering the spectrum of creative, media, interactive, retail, global trends by leading international personalities on April 4-5, 2008.
exchange4media’s interactions with creative directors, CEOs and committee members of AAAI and Ad Club reveal that the merger of both the events – the Abbys and GoaFest – has got an overwhelming ‘yea’ from the industry.
Colvyn Harris, CEO, JWT India, said, “The merger of these two events is fabulous for the industry. The single award system was on the cards, and now that it has happened, it is only good for the industry. The industry now realises the importance of a single premier award. Now we shall see agencies coming together for a single cause.”
Subhash Kamath, CEO, Bates David Enterprise, was of the opinion that the earlier split that the industry had was needless and uncalled for. “I genuinely feel the way things had happened earlier was stupid and unnecessary. We are too small an industry, and by acting on egos and self interests, we had set a wrong example for our youngsters. I am glad that this year we have decided to do something to bring the unity back. After all, we all are members of both the Ad Club and the AAAI,” he noted.
Kamath further said, “I was part of the meeting that took place with regard to this, and I can say that the entire attitude of the meeting was one of co-operation and partnership. We all wanted a same thing – that is the united industry, and thus, we didn’t take long to work things out. We spoke to some of the top creative directors like Prasoon Joshi, Balki and Piyush Pandey, and they too wanted a united industry front. I think it’s a fantastic way to resolve all differences and create one big industry award that would be the benchmark.”
Commenting on the possibilities of a future spilt-up, Kamath said that the industry was aware of the fact that it couldn’t afford a split-up any more in the future.
Bobby Powar, National Creative Director, Mudra, was ecstatic with the development. He said, “I think this decision is bang on. It is great because the single award system would accurately define standards for winning awards, and there will not be any two ways in this. Those who produce good quality work shall be awarded, and an Abby is known in the industry for its standards.”
Powar also felt that the merger of the two events was an important move for India to be recognised globally. “If we maintain a high quality standard in judging, I don’t see any reason why India will not become the centre force in hosting an all Asia award. I think this is just a beginning of good things to happen in the industry,” he said.
Madhukar Kamath, President, AAAI, said, “The AAAI Goafest has been embraced wholeheartedly by the advertising fraternity, and will undoubtedly achieve new milestones with every year. We are thrilled to be working alongside the Ad Club of Mumbai in awarding the Abbys, which have over the years come to be recognised as the premier awards for excellence in creativity. The coming together of the AAAI and the Ad Club Mumbai is definitely a landmark event. This has been made possible only by the desire of the entire industry to have one award and one glorious festival.”
Bhaskar Das, President, Ab Club Bombay, said, “We at Ad Club believe that collaboration reaps dividends, which is something the AAAI endorses too. The industry is witnessing challenging times in our operating environment, for which we need to focus our priorities in doing things in a collaborative manner and not dissipate energy through frictional losses. Members of both the AAAI and Ad Club have a progressive mindset to come together on issues pertaining to the Indian advertising industry to make it globally competitive. I’m sure that this kind of unity will allow us to have the world on our side only and enable all of us to be true to the best that is within us.”
Officials from both AAAI and Ad Club also informed that the objective of the AAAI GoaFest was to present young professionals the opportunity to interact not just with the Indian gurus of advertising, but also meet some international personalities well known in their respective fields.
Jagdip Bakshi, Chairman, GoaFest 2008, informed, “This year, the line-up promises to be even more impressive than that in 2007. Our key effort is to improve the package offered to the under 30s. Last year, we had over 2,300 attendees, of which over 800 were below 30. We are sure this number will increase substantially in 2008.”
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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