2010 will be a promising year for advertising, media, PR: Martin Sorrell
“India is surely impacted by the recession. However, at the time when the recession started, the general feeling out here was of optimism that India is resistant or immune to global recessions,” observed Sir Martin Sorrell, CEO, WPP, at a press meet in Mumbai. He is, however, optimistic about 2010 being a promising year for advertising, media and public relations.
Sir Martin Sorrell, CEO, WPP, is in India for a handful of reasons, among which include meeting clients, his people, speaking to the media, and meeting government officials. His stopovers in India include Delhi, Mumbai and Bangalore.
At a press meet in Mumbai on September 5, Sorrell shared his views on the economic climate around the word, India as a market for WPP, WPP’s worldwide market, the various media streams and how they were shaping up in India – be it digital, advertising, public relations or public affairs.
On his gatherings from his latest India visit, Sorrell observed that a lot of Indian executives were concerned about the recession and its impact on India.
He said, “India is surely impacted by the recession. However, at the time when the recession started, the general feeling out here was of optimism that India is resistant or immune to global recessions.” Sorrell, palpably made this comment in the context of the growing Indian economy and on the basis of what he thought was the mindset of people here. He felt that India was a growing market, and the fact that he was here speaking to possibly all forms of people within the media-advertising circle and also the government, was an indicator of India being high on his priority list.
Further commenting on his observations on India, Sorrell said that the post the Lok Sabha elections, there had been a rise in activities. Comparing what’s happening in the rest of the world to what’s happening in India, he asked, “Are there green shoots around the world? The answer is ‘No’. Are there green shoots in India? The answer is ‘Yes’. Net-net people in India are feeling better in the last two-three months.”
Sorrell also explained how there was an oversupply of media in India, which saw the price of media declining. “There is such an oversupply of media that many shops have shut down, and some are cutting costs. So, what looked like a good strategic decision last year, may not be a right decision now,” he pointed out.
Talking about the worldwide trends, he said that the recession-hit advertising industry was down by 10 per cent, however, digital would grow by 3-4 per cent this year, while search would continue to be the highest growth area. “The three things that are pivotal for growth, and which are also the three strategic pillars that WPP works around, are ‘new markets’, ‘new media’ and ‘consumer insights’ – all of which will enable WPP and the industry accelerate in this current crisis,” he noted.
Further gazing into the crystal ball, Sorrell said that the second half of this financial year would be better than the first half. “2010 will be a promising year for the world of advertising, media, public relations and other such businesses, considering there are events such as the Olmpics, the FIFA World Cup, Asian Games, Shanghai Expo and the mid-term elections. These events will pump in a lot of money in the business,” he added. On the growth in China and India, Sorrell explained that the majority of the growth would be organic.
When asked about traditional and non-traditional media, and how WPP looked at that in terms of importance, Sorrell said that 40 per cent of WPP’s businesses were outside traditional, and that mobile was an opportunity. “The good news is that mobile is growing fast in India. But the bad news is that India’s Internet penetration is not as good as China’s. Through our companies such as Wunderman, RMG Connect, Quasar and some other companies, we are doing about 10-15 per cent of digital in India, while worldwide our digital work is about 25 per cent. Companies like O&M, JWT, and Rediff are making big efforts in their established businesses in digital,” he pointed out.
He further stressed that WPP was ahead of the clients in terms of the online/digital activities. He said, “Clients spend 12-15 per cent of their budget on digital, while our digital work is 25 per cent worldwide. And if we assume that 1 per cent of the media pie will go to the digital media every year, in the next five years the clients are expected to allocate around 25 per cent of their budget, when we would be significantly higher there than what the clients spend.” Sorrell observed that FMCG was one sector that was conservative when it came to spending on digital. While other sectors were spending 15 per cent on digital, he pointed out that the FMCG sector was spending around 5-7 per cent.
Since the WPP group has always been active on acquisitions across its business verticals, he informed that post the TNS acquisition, the acquisitions that the company might look at every year would be in relatively small sizes. As far as India is concerned, Sorrell feels that there is growth and more.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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