Adasia2011

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka Nov 2, 2011 9:21 AM

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM

Anirban Mozumdar, National Planning Director, Publicis Capital, lists his favourite sessions from Day One at AdAsia 2011. For him Dr Ram Charan’s opening keynote address stood out amid all the insightful sessions of the day.

Anirban Mozumdar Nov 2, 2011 9:10 AM

AdAsia is not about the shows. It’s about thought. And action, states Alok Agrawal, COO - SW Asia, Cheil Worldwide. Writing exclusively for e4m Agrawal emphasises on what need to be the main takeaways from this congress…

Alok Agrawal Nov 2, 2011 9:09 AM

In one of the first sessions at AdAsia 2011, Interpublic Group’s (IPG) CEO Michael Roth questioned Unilever’s COO Harish Manwani on what the mega trends of globalisation were, the challenges of consumers interacting with various platforms at the same time and how brands should develop new strategies and tools to market in the current environment.

Noor Fathima Warsia Nov 1, 2011 3:57 PM

I&B Minister Ambika Soni, AFAA Chairman Pradeep Guha, Bal Mundkur and Gerson da Cunha on their book AdKatha, IAA President Alan Rutherford and actor Shah Rukh Khan set the tone on what can be expected over the next three days at AdAsia 2011.

Noor Fathima Warsia Nov 1, 2011 3:55 PM

After a gala opening ceremony on October 31, 2011, it’s time for some scintillating discussions and passionate debates at the AdAsia 2011, as the luminous line-up of speakers get down to some serious business.

exchange4media Staff Nov 1, 2011 9:53 AM