Vivid: The First Citizen's thumbs-up to Twitter

Indian politicians & ministers are increasingly reaching out to the masses through social media which has become the buzzword for the new govt, says exchange4media's Annurag Batra

e4m by Annurag Batra
Published: Jul 7, 2014 7:57 AM  | 7 min read
Vivid: The First Citizen's thumbs-up to Twitter

Social media got an endorsement which is first of a kind recently from none other than the First Citizen of India a few days ago. Within hours of him joining Twitter on Tuesday, President Pranab Mukherjee’s handle @RashtrapatiBhvn had over 11,000 followers.

With this Mukherjee is the first Indian President to have actively joined social media, quite following a norm among world leaders adopting the information highway to connect with the masses. Sources say tweeting is President Mukherjee’s desire to be in constant touch with the public and making Rashtrapati Bhavan more accessible for them.

It is pertinent to note that Mukherjee already has a presence on Facebook and enjoys 5.4 lakh likes.

Stirring instrument

Over the years, the likes of Twitter, Facebook and YouTube have become a mainstay for civil society activists, citizens, non-governmental organizations, companies, politicians, heads of governments, etc.  Social media has made inroads into all the facets of the society, and is defining how people access information and use it.

Be it the campaign against corruption, or an attempt to spread awareness, virtual media acts as a common denominator lending support. It emerged as a colossal force in mustering people for a cause as seen in the outrage against the Delhi gang-rape case, the India Against Corruption (IAC) movement, the Meter Jam campaign launched to protest the unreasonable fares charged by auto rickshaw drivers in Mumbai and during the Tahrir Square protests leading to the revolution in Egypt.

General Election 2014 saw the platform playing a pivotal role in connecting people, especially the young and spreading the message of higher participation of voters in elections and ethical voting practices. For the first time in the country’s history, social media was used to driving home the need for each member of the electorate to exercise their voting rights. No wonder analysts called the vote India’s first “social media elections”. No wonder too, that the 2014 Lok Sabha election earned the distinction of recording the highest voter turnout ever -- 66.4 per cent.

Though most political parties used the platform in their campaign, it was BJP, which effectively used the platform to its advantage. Its prime ministerial candidate Narendra Modi deployed an army of supporters over Twitter and Facebook during his successful election campaign. Political pundits attribute BJP’s sweeping victory to the effective use of these tools as it was able to connect with the people, especially the young.

“The social media effect was huge for the BJP … They really understood that social media is an extended version of the campaign trail,” said Michael Kugelman, a senior programme associate for South and Southeast Asia at the Woodrow Wilson Center.

Buzzword of the New Government

Seeing the importance of this medium,  Prime Minister Narendra Modi has decided to put both Twitter and Facebook at the centre of his government's media strategies. After assuming office, the platform became the buzzword of his government with Modi tweeting from both the PMO India handle as well as the Narendra Modi handle. He is the fourth most “followed” world leader on Twitter and recently overtook the White House in terms of number of followers.

On Facebook too, Modi is the second most popular politician – behind US President Barak Obama – with about 18.9 million `likes’ against his name. “We think it’s really important that Facebook is used by politicians and by others because it’s transparent. The more politicians are using Facebook, the more they will be able to reach their voters,” Facebook’s Chief Operating Officer Sheryl Sandberg said.

Modi has now permitted Twitter unprecedented access to his administration in a drive to put social media at the heart of his government. He had also asked his council of ministers to use Twitter and Facebook to disseminate information and to connect with people.

“I am a firm believer in the power of technology and social media to communicate with people across the world,” Narendra Modi wrote in his inaugural message on his new website.

Emerging as masses’ media

From elections to social evils and protest movements, social media is fast becoming the masses’ media in India to muster people for a cause. Media experts believe that it was social media which provided momentum for IAC and other recent social movements. “There was a common cause to raise voice against the atrocities of society and new media became the favorable platform to showcase their anger,” they said. 

Pertinent to note is that this media space has now become a hub for story ideas for journalists. An increasing number of reporters now monitor Twitter/Facebook for news as politicians, intellectuals, businessmen tweets as press releases. Recently, Bollywood actress/businesswoman Preity Zinta took her official Facebook page to make clarifications on a FIR filed against businessman and former beau Ness Wadia.

Award winning journalist Shaili Chopra, who studied the advance of social media in India, has this to say, “You don’t have to be media to share or talk. These new online platforms are a megaphone giving a voice to people wanting to get their message out there, allowing for the articulation of new political discourses, social ideas, a new audience, and opening all to others. These tools may have a positive or a negative influence but that’s for a user to figure out.”
“Social media is no longer a fad, it is a fact. It is a fundamental shift in the way we communicate,” says media expert, KSR Menon. 

The platform has also exposed disconnect between the government and the population. By sharing their posts, tweets, blogs, and following, people are now become more aware of what their leaders are up to and what the government is doing. There was a time when the government could pass laws behind closed doors without public knowledge. Gone are those days as people have become more alert and conscious. Thanks to social media, there is instant reaction and discussion on political and social issues and implications are widespread.

Social activists, intellectuals, governments and firms now use the medium as a parallel one to create a parallel discourse around their thinking. This is helping them to create a large base for their activities. Of course, there is a first mover advantage here too.

The flip side

However, there is a flip side too. While the medium allows people anywhere in the world to interact with each other at any time and reach out to new friends, it exposes them to new dangers too. Facebook had gone on record saying that close to 10 per cent of its members have fake identities. The tendency of people to misuse the tools sometimes leads to interference into one‘s privacy. Also the misuse can cause damage to the society as seen in Bangalore last year when social media was used to spread panic among people from North-eastern states living in Bangalore and Hyderabad leading to a massive exodus to their native places.

Nonetheless, it is beyond anybody’s imagination in which direction the 21st century’s every day evolving medium will take shape in future. As long as the Internet enables people to connect, the medium will continue to influence and shape the things to come.
 

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HT Media posts Consolidated Total Revenue of Rs 580 crore in Q2

Chairperson and Editorial Director Shobhana Bhartia says due to lower commodity prices and control on costs there has been an improvement in operating profit

e4m by exchange4media Staff
Published: Nov 5, 2019 7:28 AM  | 1 min read
HT Media

HT Media has posted a Consolidated Total Revenue for Q2, 2020 at Rs 580 crore.

As per a statement released by the company, EBITDA for Q2’20 increased by 139%, and margins at 14% vis-à-vis 6% in previous year. This has been driven by softening of newsprint prices and continued focus on cost.

The Net Cash position at a consolidated level continues to be strong.

The Print ad revenue has declined due to sluggish volumes, even as yields have improved. National advertising continues to be soft, although local advertising witnessed growth.

Savings in raw material costs have driven improvement in EBITDA margins.

Chairperson and Editorial Director Shobhana Bhartia said, “Slowing economic growth has hit advertising spends in key categories, putting pressure on revenues across the media industry. As a result, our Print and Radio (on like to like basis) businesses saw revenues dip as compared to a year-ago. However, thanks to lower commodity prices and a tight control on costs, we saw an improvement in our operating profit. On the digital front, Shine, our online recruitment portal has shown good progress and continues to grow. Our outlook for the coming quarter remains cautious, given overall economic sentiment and macroeconomic trends. Cost-control and falling commodity prices should help protect our margins.”

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ABP Group posts Rs 15.70 crore as net profit in Q1 FY20

The group’s total operating income stands at Rs 365.55 crore

e4m by exchange4media Staff
Published: Nov 4, 2019 5:41 PM  | 1 min read
ABP

ABP Group has posted a net profit of Rs 15.70 crore in the first quarter of FY20, as per media reports.

The group’s total operating income stands at Rs 365.55 crore.

It’s net profit for the fiscal ended March 31, 2019, was down 68% to Rs 31.90 crore compared to the previous fiscal.

The Profit Before Interest Lease Depreciation and Tax (PBILDT) has also dropped 53.52% to Rs 107.12 crore.

The group has six news channels - ABP News (Hindi), ABP Ananda (Bengali) ABP Majha (Marathi) and ABP Asmita (Gujarati), ABP Sanjha (Punjabi) and ABP Ganga (Hindi).

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Zee Media posts consolidated revenue of Rs 137.03 crore for Q2 FY20

ZMCL has recorded 4.4% growth in operating revenue for first half of FY20

e4m by exchange4media Staff
Published: Oct 24, 2019 9:19 AM  | 1 min read
ZMCL

Zee Media Corporation Ltd (ZMCL) has posted a 4.4 per cent growth in operating revenue to Rs 337.6 crore in the first half of FY20, as per media reports.

It has reported a consolidated revenue of Rs 137.03 crore for Q2 FY20.

In a statement, ZMCL has said: “During the quarter, the network expanded its footprint s into Southern India through the launch of Zee Hindustan in Tamil and Telugu languages. This is intended to make the network's content accessible to wider audience.”

The operating expenditure in Q2FY20 has dropped by 21.7 per cent.

The statement further said: “EBITDA for HlFY20 improved by 34.1 per cent to Rs 1,029 million from Rs 767.5 million EBITDA for H1FY19, while the same declined by 9.4 per cent to Rs 370.2 million from Rs 408.7 million for the corresponding period last financial year. EBITDA Margin grew from 23.7 per cent in H1FY19 to 30.5 per cent in HlFY20, while growing from 24.2 per cent in Q2FY19 to 27 per cent in Q2FY20.”

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No slowdown here: In-cinema ad rates up by at least 50% for 3 big Diwali releases

Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres

e4m by Moumita Bhattacharjee
Published: Oct 24, 2019 8:41 AM  | 4 min read
DiwaliFilms

It’s that time of the year again when theatres gear up to pocket maximum gains. Diwali is here and there are three films ready to hit the silver screen this week--Housefull 4, Made In China and Saand Ki Aankh. The festive period brings much joy to exhibitors, distributors and theatre owners because it ensures footfalls, giving brands the eyeballs they look for. In fact, industry experts don’t feel that economic slowdown this year has impacted in-cinema advertising. While they are concerned about three movies clashing during Diwali, they predict 50-100 per cent rise in ad rates during this period. 

Advertising moolah

Mohan Umrotkar, CEO, Carnival Cinemas, is expecting 60-70 per cent surge in advertisement topline compared to last year. “Going by the buzz and advance booking for these three releases, market is bullish. Advertisers have blocked most of the advt-slots during the festival period. Housefull 4, Made In China and Saand Ki Aankh all combined together should generate around Rs 350 crore topline at the box office during the festival week. We are expecting 60-70 per cent surge in the advertisement topline from last year. Also, this year we have added around 14 per cent new advertisers, and 4 per cent of them are first-time cinema advertisers,” he says.

But according to Siddharth Bhardwaj, Chief Marketing Officer - Head of Enterprise Sales, UFO Moviez, things have changed a lot in the last couple of years. “Since some films have not really lived up to their expectation, advertisers are spreading the spends all through the year. They are picking up far more number of titles in the year rather than focusing only on Diwali or Eid.”

“It is good for the industry because you can monetise the inventories beyond just big weeks. A lot of content- driven films have come up which has given us the opportunity to monetise more markets. It has put lesser pressure on Diwali. Most of the cinemas are sold out for Diwali. It becomes difficult to accommodate everything,” Bharadwaj opines. He also reveals that for this week, the inventories are already full.

Diwali ad rates

Experts reveal that ad rates differ from property to property and depends on location as well. But Diwali surely sees a massive hike in rates. This year, theatre owners are expecting 100 per cent rise in ad rates. While Umrotkar revealed that for Diwali, they are charging 100 per cent higher than the regular card rates, Girish Johar, trade analyst and film producer, shared that even the rates for putting up kiosks of brands go up during festivals like Diwali.

“It’s based on property. On a ballpark, ad rates double up. So if you are putting up a kiosk, they charge say Rs 50,000-25,000 for a month. During Diwali, they charge almost double because of the kind of footfalls theatres witness,” Johar revealed.

Economic slowdown? Not for Cinema!

This year, brands have been pulling back their spends on other mediums due to economic slowdown, but cinema seems unaffected. Calling entertainment business recession-proof, Johar explains, “If you see the other side, box office is up by 15-20 per cent. Yes, it is a bit subdued because the brands are in a wait-and- watch scenario. They are increasing their focus around consumption rather than awareness.”

Bharadwaj too seconded it by saying, “These are challenging times but our medium is very efficient. If you see economy has slowed down, but the cinema has grown instead.”

Clash cover

Three movies are clashing this Diwali which means shared screens and box office gains.

“It’s never good for us when two or more big-ticket films release together. If they would have come on different dates, there are chances that more advertisers will take advt. inventory in those weeks separately instead of that one particular week,” shares Umrotkar.

 

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INOX Leisure Ltd sees 42% growth in total revenue

Profit After Tax up 327% to Rs 51 crore

e4m by exchange4media Staff
Published: Oct 23, 2019 6:06 PM  | 1 min read
INOX

INOX Leisure Ltd (INOX) has reported financials for the second quarter ending September 2019.

Its total revenue has risen to Rs 524 crore with a 42% growth from Rs 369 crore in the corresponding quarter in FY19. Its EBITDA has more than doubled to Rs 107 crore with a 121% growth, while the PAT stood at an impressive Rs 51 crore, up 327% from previous year’s second quarter.

Siddharth Jain, Director, INOX Group, said: “At INOX, setting new benchmarks is now a routine, thanks to our consistently sharp focus on luxury, service and technology and our uncompromised desire to offer our patrons, nothing but the latest and the best! We are delighted with our remarkable consistency on all parameters, and we are sure about maintaining the momentum and focus on innovativeness. Content once again proved that why we term it as the ‘hero’. Thanks to the creators of such spellbinding movies, which keep inviting our guests to our properties, and allowing us to pamper them with our signature hospitality. With the launch of Megaplex, we are delighted to further our endeavor of developing experience-driven cinema destinations of global standards, and we will continue to do so. On behalf of Team INOX, I assure all our stakeholders that we will continue to break barriers and exceed all expectations.”

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Hathway Cable & Datacom reports 100% subscription collection efficiency in Q2

The broadband subscriber base has increased from the previous quarter’s 840,000 to 860,000

e4m by exchange4media Staff
Published: Oct 18, 2019 11:17 AM  | 1 min read
Hathway

Hathway Cable and Datacom has reported subscription collection efficiency at 100%, and the broadband subscriber base has increased from previous quarter’s 840,000 to 860,000 in quarter ending September, as per media reports.

It has narrowed its consolidated net loss by 74% and the operating EBITDA has been reported 15% up to Rs 107.5 crore compared to Rs 93.1 crore a quarter ago.

The total income has dropped 2%, while the expenditure is down 6%.

In the financial results, the company has said the FTTH markets are leading growth in customer acquisition.

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ZEEL posts 7.4% YoY growth in total revenue for Q2 FY20

ZEEL's domestic advertising revenue has grown 1.4% YoY in Q2FY20

e4m by exchange4media Staff
Published: Oct 18, 2019 7:51 AM  | 2 min read
ZEEL

Zee Entertainment Enterprises Limited (ZEEL) has reported a consolidated revenue of Rs 2,122 crore for the second quarter of FY20, recording a growth of 7.4% on YoY basis.

The Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was recorded as Rs 692.9 crore with an EBITDA margin of 32.7%. PAT for the quarter was Rs 413.2 crore. The Profit After Tax (PAT) for the quarter was Rs 413.2 million, with a growth of 6.9% YoY.

During the second quarter, ZEEL’s consolidated advertising revenue grew by 1.2% YoY to Rs 1,224.7 crore. The domestic advertising revenues grew by 1.4% YoY to Rs 1169 crore.

ZEEL has posted 26.8% YoY growth in Q2FY20 domestic subscription revenue. ZEEL’s consolidated subscription revenue grew by 19.0% to Rs 723.5 crore during the quarter.

ZEEL’s total expenditure in Q2FY20 stood at Rs 1429.1 crore, higher by 9.9% YoY compared to Q2FY19.

While ZEE5 recorded a peak DAU (Daily Active User) base of 8.9 million in September 2019, ZEE5 users watched an average of 120 minutes of content on the platform in the same month.
During Q2 FY20, the television network had an all-India viewership share of 18.4%.

During the quarter, ZEEL’s international business revenue was Rs 208.2 crore. The advertising and subscription revenues for international business declined by 4.0% YoY and 21.5% YoY, respectively.

Zee Music Company has registered 7.1 billion views on YouTube in Q2.

Punit Goenka, Managing Director and CEO, ZEEL, said, “I am pleased with the performance we have exhibited during the quarter. Our entertainment portfolio continues to grow from strength to strength across all formats and maintained its leading position. Our television network has emerged stronger post the implementation of tariff order on the back of a strong customer connect and brand pull of its channels. ZEE5 continued to gain traction across audience segments and markets, driven by its compelling content library and expanding list of partnerships across the digital eco-system. This strong operating performance allowed us to deliver industry leading growth in both advertising and subscription despite the tough macro-economic environment. Domestic subscription growth of 27% has reaffirmed the value proposition our television network has built over the years. The impact of tariff order has now largely settled down and has brought increased transparency along with improved monetization. Our domestic advertising revenue growth, though significantly lower than historical trend, is higher than the industry growth. We have witnessed an improvement in ad spends through the quarter and we believe that the onset of festive season along with measures taken by the government will help revive the consumption growth.”

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