IRS 2010 Q4: Mixed readership trend for Bengali publications

While Any English dailies genre is growing in Jammu and Kashmir at almost 11 per cent in the fourth Quarter results of IRS as compared to Q3, Both Hindustan Times and The Times of India have been losing readership during the same period. Meanwhile, barring a few, Hindi dailies have performed well in the state in the last quarter of 2010.

English newspaper Daily Excelsior has seen double digit growth in Q4 at 20.21 per cent. Contrary to this, The Times of India has seen de-growth of 37.50 per cent in Q4 as against Q3 results. Hindustan Times has seen a negative growth of 42.86 per cent for the same period.

Amar Ujala remains the most read Hindi daily of the state, but with AIR of 1.05 lakh in Q4, the daily has seen decline of 4.55 per cent in readership as compared to Q3 results.

On the other hand, Punjab Kesari and Dainik Jagran have witnessed double digit growth in AIR in IRS 2010 Q4, as compared to Q3 results. With an AIR of 49,000, Punjab Kesari has registered a positive growth of 22.50 per cent, while Dainik Jagran has witnessed a growth of 19.23 per cent with an AIR of 31,000 in Q4.

One of the lucrative markets of the Hindi heartland, Chandigarh continues to be dominated by English dailies in the top three positions in IRS 2010 Q4 as well. However, Hindi daily Dainik Bhaskar is the most read daily of the state, even as the second and third positions are still occupied by English dailies The Tribune and Hindustan Times (HT), respectively (in last two consecutive Quarters).

With an average issue readership (AIR) of 1.82 lakh, Dainik Bhaskar has seen positive growth of 6.43 per cent in readership in Q4 as against the Q3 results of IRS. The Tribune has seen growth of 4.49 per cent in readership and registered an AIR of 93,000. With an AIR of 88,000, Hindustan Times is the third most read daily in Chandigarh.

Hindi newspapers Amar Ujala and Dainik Jagran have seen decline in readership in Q4. While Amar Ujala has witnessed a decline of 7.69 per cent, Dainik Jagran has seen negative growth of 3.85 per cent.

The Times of India and Punjab Kesari did not see any change in their readership in Q4, as compared to Q3 results. However, The Indian Express has seen double digit decline of 26.67 per cent, while HT witnessed double digit growth of 28.57 per cent.

In periodicals genre, unlike the Q3 results of IRS, most of the magazines have witnessed decline in the readership. Only Vanitha (Hindi) has registered positive growth of 16.67 per cent in the list of top 10 most read magazines. Rest have either seen decline in AIR or did not see any change.
 

With a loss of 8,000 readers in the fourth Quarter of 2010, the Any English dailies have received an average issue readership (AIR) of 1.15 lakh in Uttarakhand. However, Any Hindi dailies have seen marginal growth in Q4 results of IRS and recorded an AIR of 14.39 lakh.

Meanwhile, barring Amar Ujala and Hindustan, the performance of the other broadsheet dailies have been depressing in the state in the Q4 results of IRS. While Amar Ujala has witnessed a growth of 0.62 per cent in Q4, Hindustan has grown with the double digit growth of 13.06 per cent.

Among the other Hindi dailies in the state, Dainik Jagran, Rashtriya Sahara and Punjab Kesari have seen de-growth as per the Q4 results of IRS.

The English newspaper domain has also seen negative growth in the state. The Times of India has registered a 5.68 per cent decline in AIR as against the Q3 results. Similarly, Hindustan Times has also recorded negative growth of 11.43 per cent in IRS 2010 Q4.
 

With variable AIR numbers throughout the last three quarters, Any Punjabi daily has registered AIR of 21.43 Lac in the Q4 result of IRS 2010. While the top most daily Ajit has written its growth story in the year 2010, the decline continued for the rest two players of the domain.

Ajit with constant growth in readership in Q2 and Q3; has recorded the AIR of 11.24 Lac in Q4 results (a decline in readership as compared to Q3 results). The second most read daily of Punjabi language, Jag Bani, has scored AIR of 9.67 Lac in Q4 results of IRS.

Meanwhile, Punjabi Tribune, has recorded AIR of 2.36 Lac in Q4 results. In Q1 the daily had registered AIR of 2.90 Lac. The daily had seen hike in readership in Q2 results but further its readership was declined in the Q3 and Q4 results of IRS 2010.

With rise and fall in readership in 2010, Oriya daily market has grown at a decent pace. In Q4 results of IRS, Any Oriya daily has registered AIR of 36.31 Lac. However, de-growth for magazines has continued in Oriya language domain too.

The most read daily of the genre, Sambad has seen constant decline in its readership in last all three Quarters of 2010. In Q4 result of IRS the daily has witnessed AIR of 14.85 Lac. Dharitri have been able to manage growth in readership in Q4 as compared to Q3 results. In Q4 round it had scored AIR of 14.49 Lac. The third most read daily of the domain, Samaj has seen decline in readership in Q4 as compared to Q3 results of IRS. It was only in Q2 round of 2010 that the daily had seen hike in the readership.

Meanwhile, the fourth most read daily of the genre, The Samaya has seen rapid decline in readership in all last three Quarter result of IRS 2010. In Q4 round of IRS, the daily scored AIR of 2.49 Lac.

In the Oriya magazine domain, The Saptahik Samaya has registered AIR of 2.82 Lac in the Q4 IRS 2010. The magazine did not manage to see growth since Q1 round results of IRS. The Kadambini has got AIR of 84,000 in Q4 results of IRS. Second most read monthly Nijukti Khabar has recorded AIR of 1.35 Lac (other quarter results for the magazine was not available).

Decline in readership of Assamese publications in last few Quarters of IRS (Indian Readership Survey) has given depressing numbers. While in Q2 results of IRS, Any Assamese daily have seen decline, however, in the next two consecutive Quarters, they managed to get a hike in readership. Meanwhile, magazines have also met with the same fate in the last three Quarter’s results of IRS 2010.

The most read daily of the state, Asomiya Pratidin, with ups and downs throughout the year has registered AIR of 12.05 Lac in the Q4 results. Meanwhile, second most read daily of the Assamese language domain, Asomiya Khabar, has recorded AIR of 3.63 Lac in Q4 results.

Dainik Agradoot, in Q4 results of IRS, has scored AIR of 2.40 Lac. The daily had seen constant decline in readership throughout last three Quarters. However, Dainik Janambhumi did not see any change in the AIR numbers in Q2 and Q3 results but Dainik Aasam witnessed declining trends in all last three quarters.

In Assamese language magazine domain, Bismoi has recorded AIR of 3.46 Lac in Q4 results of IRS. It can be noted that the magazine has seen decline in readership in Q2 and Q3 results but regained the growth path in Q4 results of IRS.

With invariable decline in AIR numbers in last three Quarters, Sadin has managed to get AIR of 2.57 Lac in Q4 results. Priyo Sakhi, has gained AIR of 2.24 Lac in the Q4 results. Here, it is to be noted that in Q2 the magazine had witnessed decline while in Q3 it had seen rise in the readership numbers. In the same lines, Nandini had AIR of 2.14 Lac in Q4 result of IRS 2010.

With an AIR of 12,294,000 crore in Q4 results of IRS, the Any Tamil dailies genre has seen decline in readership throughout the last three quarters. Besides, the results are not very optimistic for Tamil magazine domain too.

As per the IRS Q4 2010, the most read Tamil newspaper, Daily Thanthi has registered AIR of 70.14 Lac. The daily has seen hike in readership in the Q2 results of IRS but in Q3 and Q4 result, the AIR numbers for the daily was declined.

With negative growth in readership in the Q2 and Q3 results of IRS, Dinakaran has regained growth and recorded AIR of 49.77 Lac in Quarter4. Dinamalar has witnessed constant decline in readership in all last three Quarters of IRS 2010. The daily scored AIR of 25.48 Lac in Q4 results of IRS 2010.

Dinamani and Malai Malar have also registered continuous de-growth in the AIR numbers in last three Quarter results. In Q4 results of IRS, while, Dinamani got AIR of 3.98 Lac; Malai Malar scored AIR of 4.28 Lac.

Meanwhile, Tamil monthly Kumudam with constant decline in readership has been able to garner AIR of 11.43 Lac. Ananda Vikatan has also seen decline in its readership in last few Quarters. The magazine has gained AIR of 9.40 Lac in Q4 results of IRS. Kungumam has also written decline story for itself in the last three Quarter’s results of IRS 2010. The magazine has recorded AIR of 7.45 Lac in the Q4 results of IRS 2010.