We will be more aggressive and we will pick up more topics of relevance for the people. We are going to be more insightful, indepth and comprehensive, serious and cutting-edge in terms of reporting and analysing various issues. Apart from that, now on we will be doing more and more campaign-based news content on issues of mass interest.

exchange4media Staff Aug 9, 2011 12:00 AM

We want to be more local. I think that in times to come, our strategy will be not to expand into newer markets, but rather to consolidate our position in the existing market. We don’t want to be insignificant players in many markets. We want to go deeper into the markets we are already present in.

exchange4media Staff Aug 8, 2011 12:00 AM

I may be a working women but, a part of me also loves cooking, shopping. I have multiple personalities hence I may subscribe to four magazines which deal with each one of these subjects. You might get away by putting all the subjects in one magazine but those days are finished. No one magazine satisfies me hence generic sorts of magazines are gone now. Women now look at specific content, whether it comes from TV, Magazine or anything to satisfy the information need, either desire or anything. So women have many sides, men may not have…

exchange4media Staff Aug 8, 2011 12:00 AM

Television is a dynamic medium, and we are a dynamic group. We are proud to be in print at this moment, because of the credibility of the medium and the way it is being run. I don’t want to be seen in the clutter of the way television… You hardly see news channels making profits. We are not averse to television, but we are not getting into television for another four to five years.

exchange4media Staff Aug 8, 2011 12:00 AM

The industry is always fragmented and that is a good thing for the independence of press… I believe that taking collective action by media is a dangerous thing. For the sake of the independence of news, media should remain fragmented, so that media itself cannot bully anyone. It will be a very sad situation if ten editors come together and start bullying someone.

exchange4media Staff Aug 8, 2011 12:00 AM

"Currently, English newspapers reach only 1.99% in Kerala compared to the reach of Malayala Manorama alone, which is 34.47 per cent. If you look at the incremental reach, i.e., the unduplicated reach, the English newspaper comes to 0.5 per cent, which is abysmal."

exchange4media Staff Aug 8, 2011 12:00 AM

<p align=justify>If the definition of magazine is to do with ink and paper then that is where the discussion of death and mortality comes in. For me a magazine is about a brand, it's about aggregating audience around a passion. I am a specialist magazine maker, working around community and people that are mad about astronomy, cooking, cars etc. I service these people using the appropriate medium for them. And a magazine on ink and paper is important to me, but a magazine on Ipad is still a magazine to me. A magazine website still has magazine elements.' </p>

exchange4media Staff Aug 8, 2011 12:00 AM

<p align=justify>"Same way the books won't die because you have an e-reader, magazines wouldn't die because of electronic media. People still want to hold a paper magazine in their hand. I think that the idea of the demise of print is nothing but a fallacy. I think it wise to adapt to where the market is going. But I think there is a core, and there will always be a core.Nick Carugati

exchange4media Staff Aug 8, 2011 12:00 AM

I have a feeling that in the next two years, gaming is going to be a huge growth market and each console will play its role in creating a bigger market for everyone. The focus on market creation will continue for the next two years. After that, I think, the market will become so significant that everyone will engage in a high level of competitive activity along with market creation.

exchange4media Staff Aug 5, 2011 12:00 AM

Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on. The objective of the rebranding was basically to relate it to the younger consumer without sacrificing the key values which our brand has in terms of reliability, trust and superior quality.

exchange4media Staff Jul 27, 2011 12:00 AM

By and large the solution that clients seek is a holistic solution, but our approach to brands and solutions is slightly different. It is more driven by what do we do to energise our consumers into action… whatever we do – whether it is a television message or on ground or online, needs to give consumers the chance to touch, feel, experience, and talk about it. Thus, our solutions will always have an engagement platform and an activation platform attached to whatever scale or level or budget is required for that particular category.

exchange4media Staff Jul 22, 2011 12:00 AM

2011 undoubtedly shall be “the year of tablets”, under all possibilities this is a great opportunity for marketers and the end user. This will take Advertising 2.0 to the next level to the extent the end consumer himself would say, “I don’t mind ads because they pay for my attention by giving me valuable content (discounts, free downloads, etc.) for free”. To me, this is what marketing on mobile Internet means - where the end user himself wants to see content provided by marketers!

exchange4media Staff Jul 20, 2011 12:00 AM

A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours.

exchange4media Staff Jul 20, 2011 12:00 AM

The key thing is that the clients haven’t understood the social medium. They just want to feel that they have a presence on social, but do not know how to use it. They need to understand five cardinal rules, apply them to each brand in each category and then venture into any kind of activity. Secondly, they should take the help of experts, but unfortunately there are few experts in this area, especially in India...

exchange4media Staff Jul 15, 2011 12:00 AM

I don’t think there is such a thing of undercutting and squeezing competition out to get 100 per cent market share -- that is neither going to happen, nor that is a game we want to play. More importantly, we don’t take any business where we could lose money. We have worked hard on building efficiency mechanisms, because for our scale, if we don’t have our act in order, it is embarrassing. A smaller agency can still take an excel sheet and work its way around, but we cannot do that. We don’t need tactics like undercutting when we are investing in growth strategies.

exchange4media Staff Jul 8, 2011 12:00 AM

Our vision is to be the best Public Relations consultancy in India. We are happy that by winning the maximum awards both internationally as well as at the e4m IPRCCA Awards in India, we seem to be on track.

exchange4media Staff Jul 6, 2011 12:00 AM

We know that radio is more of a habit medium, and unlike television, it is about at least three to four weeks of radio that shows some kind of numbers that need to be reported. So, our belief was that radio should be reported more on a monthly basis and not on a weekly basis, because that tends to give wrong information to clients or players or media people. We personally feel that the RAM reporting should be on a monthly and not on a weekly basis.

exchange4media Staff Jul 5, 2011 12:00 AM

After the modest or rather the dampening couple of years, the most exciting part has been the way the industry bounced back so quickly. The industry is in the consolidation phase again, so obviously we won’t see too much of investments in newer mediums or technologies. But the good thing is the way outdoor is being planned these days. Most campaigns focus on building optimum reach, which has resulted in outdoor becoming front of mind for any campaign.

exchange4media Staff Jul 4, 2011 12:00 AM

<p align="justify">My personal targets for the year are that every brand under Quadrant’s stewardship should have moved a notch higher at the end of the year and to create a brand path for at least four new entrepreneurial brands. An important objective is to also grow the agency and the people working in it. </p>

exchange4media Staff Jul 1, 2011 12:00 AM

Max and Bupa have developed products and service models, where we own our customers through their entire life-cycle and manage all their services and claims requests in-house. We also follow very transparent processes, ensuring that our customers are aware of what they are covered for and how they can avail of their health insurance benefits. This in turn has helped us in building trust in our customers and we hope to build on this and develop long term partnership with our customers.

exchange4media Staff Jun 30, 2011 12:00 AM