Date-wise News

We want to be more local. I think that in times to come, our strategy will be not to expand into newer markets, but rather to consolidate our position in the existing market. We don’t want to be insignificant players in many markets. We want to go deeper into the markets we are already present in.

exchange4media Staff Aug 8, 2011 12:00 AM

I may be a working women but, a part of me also loves cooking, shopping. I have multiple personalities hence I may subscribe to four magazines which deal with each one of these subjects. You might get away by putting all the subjects in one magazine but those days are finished. No one magazine satisfies me hence generic sorts of magazines are gone now. Women now look at specific content, whether it comes from TV, Magazine or anything to satisfy the information need, either desire or anything. So women have many sides, men may not have…

exchange4media Staff Aug 8, 2011 12:00 AM

Television is a dynamic medium, and we are a dynamic group. We are proud to be in print at this moment, because of the credibility of the medium and the way it is being run. I don’t want to be seen in the clutter of the way television… You hardly see news channels making profits. We are not averse to television, but we are not getting into television for another four to five years.

exchange4media Staff Aug 8, 2011 12:00 AM

The industry is always fragmented and that is a good thing for the independence of press… I believe that taking collective action by media is a dangerous thing. For the sake of the independence of news, media should remain fragmented, so that media itself cannot bully anyone. It will be a very sad situation if ten editors come together and start bullying someone.

exchange4media Staff Aug 8, 2011 12:00 AM

"Currently, English newspapers reach only 1.99% in Kerala compared to the reach of Malayala Manorama alone, which is 34.47 per cent. If you look at the incremental reach, i.e., the unduplicated reach, the English newspaper comes to 0.5 per cent, which is abysmal."

exchange4media Staff Aug 8, 2011 12:00 AM

<p align=justify>If the definition of magazine is to do with ink and paper then that is where the discussion of death and mortality comes in. For me a magazine is about a brand, it's about aggregating audience around a passion. I am a specialist magazine maker, working around community and people that are mad about astronomy, cooking, cars etc. I service these people using the appropriate medium for them. And a magazine on ink and paper is important to me, but a magazine on Ipad is still a magazine to me. A magazine website still has magazine elements.' </p>

exchange4media Staff Aug 8, 2011 12:00 AM

<p align=justify>"Same way the books won't die because you have an e-reader, magazines wouldn't die because of electronic media. People still want to hold a paper magazine in their hand. I think that the idea of the demise of print is nothing but a fallacy. I think it wise to adapt to where the market is going. But I think there is a core, and there will always be a core.Nick Carugati

exchange4media Staff Aug 8, 2011 12:00 AM