Venkata Susmita Biswas

Chief Reporter, Mumbai susmita.biswas@exchange4media.com https://twitter.com/susmitavb

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM

Indian advertising campaigns have made a mark in the healthcare and product design categories

Venkata Susmita Biswas Dec 28, 2017 9:00 AM

Pandey brothers will soon receive the Lion of St Mark, the Cannes Lions Lifetime Achievement Award. They are the first Asians and Indians to win this award

Venkata Susmita Biswas Dec 18, 2017 8:55 AM

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

Venkata Susmita Biswas Dec 13, 2017 8:52 AM

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

Chinese smartphone maker Gionee is preparing to take on competition in the smartphone category

Venkata Susmita Biswas Dec 7, 2017 8:55 AM

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Venkata Susmita Biswas Dec 5, 2017 8:53 AM

The Head of Global Brands & Agencies, Twitter, said that Twitter collects and analyses structured data like user location and unstructured data like user content to find emerging consumer trends

Venkata Susmita Biswas Nov 21, 2017 9:03 AM

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Venkata Susmita Biswas Nov 20, 2017 9:30 AM

The revamp introduces multiple changes that will simplify and streamline the process, reduce costs for agencies, and focus squarely on creativity

Venkata Susmita Biswas Nov 15, 2017 9:13 AM

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas Nov 13, 2017 8:55 AM

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Venkata Susmita Biswas Nov 9, 2017 8:53 AM

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas Nov 8, 2017 8:55 AM

The team decided to preserve the intrigue and mystery around the movie and skipped the usual hoopla around a movie's release

Venkata Susmita Biswas Nov 2, 2017 8:46 AM

The firm has three main divisions - PR & reputation management, digital marketing & transformation, and activation & experiential marketing.

Venkata Susmita Biswas Nov 2, 2017 8:41 AM

The Future is Exciting. Ready? Asks Vodafone in new campaign

Venkata Susmita Biswas Nov 1, 2017 8:48 AM

Reliance Jio, and Patanjali give market leaders Airtel and HUL tough competition in telecom and FMCG categories respectively

Venkata Susmita Biswas Oct 25, 2017 7:50 AM

The campaign shifts the focus from Rhinos, aims to paint a more holistic picture of the state of Assam and everything it can offer tourists

Venkata Susmita Biswas Oct 25, 2017 7:44 AM

Karan Kumar, CMO, FabIndia, also loves to cook and his kitchen experiments are mostly a hit

Venkata Susmita Biswas Oct 21, 2017 8:45 AM

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

Venkata Susmita Biswas Oct 12, 2017 8:38 AM

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

Venkata Susmita Biswas Oct 11, 2017 8:42 AM

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhatt showcasing the Autumn-Winter collection for 2017

Venkata Susmita Biswas Oct 10, 2017 8:41 AM

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Venkata Susmita Biswas Oct 9, 2017 8:41 AM

He has started his own creative shop and production house along with Vinit Bhat, a photographer and Chintan Pandav, an editor and film producer

Venkata Susmita Biswas Oct 5, 2017 8:33 AM

Cook spoke to exchange4media about brand relevance and changing media landscape

Venkata Susmita Biswas Sep 25, 2017 8:44 AM