Venkata Susmita Biswas

Chief Reporter, Mumbai susmita.biswas@exchange4media.com https://twitter.com/susmitavb

Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

Global VP of Content Partnerships, Twitter, speaks about Twitter's Live Video Content Strategy and why Twitter's strategy is unique

Venkata Susmita Biswas Sep 12, 2018 8:58 AM

Brands that had not historically supported the LGTBQ cause came out in support of the Supreme Court ruling decriminalising gay sex

Venkata Susmita Biswas Sep 12, 2018 8:56 AM

Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Venkata Susmita Biswas Sep 11, 2018 8:58 AM

Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

The Head of Advertising Sales & Partnerships, Quora, talks to exchange4media on its pitch to advertisers and the value that it offers to marketers

Venkata Susmita Biswas Aug 30, 2018 8:40 AM

YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

Venkata Susmita Biswas Aug 28, 2018 9:00 AM

Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas Aug 27, 2018 8:59 AM

Senior Vice President, New Business for Mindshare India, talks about agency of the future, the challenges ahead for the agency business, and why she believes Mindshare is a great place to work

Venkata Susmita Biswas Aug 21, 2018 8:58 AM

Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option

Venkata Susmita Biswas Aug 16, 2018 9:00 AM

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Venkata Susmita Biswas Aug 13, 2018 8:57 AM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Venkata Susmita Biswas Aug 6, 2018 9:00 AM

GroupM acquired eight-year-old digitally-led creative agency The Glitch six months ago

Venkata Susmita Biswas Aug 3, 2018 8:59 AM

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Venkata Susmita Biswas Aug 1, 2018 9:00 AM

Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Venkata Susmita Biswas Jul 20, 2018 8:54 AM

Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas Jul 18, 2018 8:53 AM

Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages

Venkata Susmita Biswas Jul 11, 2018 9:00 AM

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Venkata Susmita Biswas Jun 20, 2018 8:53 AM

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities

Venkata Susmita Biswas Jun 19, 2018 8:53 AM

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Venkata Susmita Biswas Jun 14, 2018 8:55 AM

Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

Venkata Susmita Biswas Jun 14, 2018 8:52 AM

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM