Authors
Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.
Apart from Vivo, Star has roped in Thumps Up as ‘powered by’, Bajaj Electricals, Honda & Tata Motors deshketruck as ‘associate’ sponsors and RR Kables as ‘broadcast’ sponsors.
Sonam Saini Oct 4, 2018 9:00 AM
Industry players attribute this slump to several factors, including the after-effects of demonetization and GST.
Sonam Saini Sep 26, 2018 8:59 AM
Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.
Sonam Saini Sep 25, 2018 7:18 PM
The last e-auction took place in July 2017, in which DD-Freedish had earned Rs 85.10 crore and had awarded slots to 11 private broadcasters.
Sonam Saini Sep 25, 2018 9:00 AM
His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures
Sonam Saini Sep 22, 2018 8:59 AM
He joined the company in 2016 as Head of India and South Asia at Discovery Network
Sonam Saini Sep 21, 2018 8:55 AM
Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
Sonam Saini Sep 18, 2018 9:00 AM
As Director, Angus leads the BBC’s global news services - BBC World Service, BBC World News and BBC.com - as well as BBC Monitoring
Sonam Saini Sep 18, 2018 8:58 AM
Newly appointed business head of Zee TV on her plans- both immediate and long-term, and strengths and challenges of the network
Sonam Saini Sep 4, 2018 8:56 AM
Sethi joined Balaji Telefilm’s digital arm in 2017 and was overseeing the company's communications strategy in India and the international expansion
Sonam Saini Sep 1, 2018 8:57 AM
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The show will go on- air from 3 September at 9pm from Monday- Friday.
Sonam Saini Aug 29, 2018 8:54 AM
The size of the account is said to be Rs 150- 200 crore.
Naziya Alvi Rahman & Sonam Saini Aug 24, 2018 8:55 AM
Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)
Sonam Saini Aug 21, 2018 8:56 AM
At Viacom18, he was Senior VP- Digital Ventures & Head of its startup Engagement program, VStep
Sonam Saini Aug 2, 2018 4:22 PM
Business Head, English Cluster, Sony Pictures Networks India, on how Sony BBC Earth secured 26% market share in just a year
Sonam Saini Jul 30, 2018 8:54 AM
Karlekar will begin on July 26 and report to Eros International's Chief Content Officer Riddhima Lulla.
Sonam Saini Jul 26, 2018 8:54 AM
At Star Plus, she was responsible for formulating and directing the overall brand and communication strategy for the channel
Sonam Saini Jul 25, 2018 4:10 PM
The genre in Maharashtra/Goa and Mumbai saw a spike of 54 percent and 71 percent respectively
Sonam Saini Jul 24, 2018 8:58 AM
The channel started its journey with shows such as Balika Vadhu, Na Ana iss Desh Laado and Uttaran and has maintained its leadership position
Sonam Saini Jul 23, 2018 8:55 AM
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Advertising revenue, which reported 18.6% YoY growth, has surely led ZEEL off to a great start to FY19
Sonam Saini Jul 18, 2018 8:59 AM
The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured
Sonam Saini Jul 18, 2018 8:58 AM
According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament
Sonam Saini Jul 13, 2018 8:55 AM
His last day at the agency is July 13. He plans to take a break for a few months now.
Sonam Saini Jul 10, 2018 11:37 AM
With Jio GigaFiber, video consumption will grow exponentially but linear TV will remain unaffected
Sonam Saini Jul 10, 2018 8:58 AM
Reliance Jio also announced Giga TV set-top boxes, which will have the ability to use the Internet to offer services such as live TV channels, and a new way of interacting with more than one person at the same time using Jio TV Call
Sonam Saini Jul 6, 2018 9:00 AM
Industry experts feel that it has been a good quarter compared to last year, thanks to IPL and FIFA World Cup
Sonam Saini Jul 3, 2018 9:00 AM
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This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital
Sonam Saini Jun 27, 2018 9:01 AM
The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business
Sonam Saini Jun 25, 2018 8:54 AM
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Sonam Saini Jun 20, 2018 8:51 AM
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