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MNCs are now focussing on grabbing a share of the Asian market pie as the region accounts for more than 60% of the world's population
Shobhana Nair Mar 6, 2013 1:05 AM
The awards night will be held tonight at Sentosa, Singapore. Mindshare has the maximum number of nominations
Shobhana Nair Mar 5, 2013 6:55 PM
WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers
Shobhana Nair Mar 4, 2013 8:38 PM
Indian TV networks are increasingly looking to monetise their offerings in international markets. Here is a look at the risks & challenges…
Shobhana Nair Feb 27, 2013 8:34 PM
In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth
Shobhana Nair Feb 25, 2013 9:08 PM
The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends
Shobhana Nair Feb 15, 2013 7:49 PM
The joint venture between BCCL and MNDIL has gone kaput. Now, Times Television Network will be distributed through TheOneAlliance
Shobhana Nair Feb 8, 2013 7:13 PM
Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers
Shobhana Nair Feb 6, 2013 7:06 PM
M&E slipped to the tenth position in the top PE sectors of 2012. It held 8th position in 2011, acc to ranking by Grant Thornton
Shobhana Nair Feb 5, 2013 7:17 PM
Ipsos held its first global conference in India after acquiring Synovate in 2011. The conference was attended by Global CEOs of 86 countries
Shobhana Nair Feb 5, 2013 5:06 AM
As the industry gears to the ratings release on December 19, exchange4media takes a quick look on how the past 10 weeks, with no ratings, have been
Shobhana Nair Dec 18, 2012 9:03 PM
In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates
Shobhana Nair Dec 6, 2012 7:38 PM
Digitisation in the four metros, pushing FM phase III, revival of Prasar Bharti during her tenure…the list of Soni’s relentless work is long
Shobhana Nair Nov 30, 2012 7:11 PM
We didn’t have good distribution, marketing or content all at once. Now, everything will come together, says Jehangir Pocha of NewsX
Shobhana Nair Nov 30, 2012 6:58 AM
The cover design by DDB Mudra’s Mishra, featuring eight ‘cutting chais’, fits IMPACT’s 8th anniversary theme of ‘The Age of Personalisation’
Shobhana Nair Nov 21, 2012 7:06 PM
Mishra’s cover design, featuring eight ‘cutting chais’ offering eight different flavours, fits IMPACT’s 8th Anniv theme of ‘The Age of Personalisation’
Shobhana Nair Nov 20, 2012 6:10 PM
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