Ruhail Amin

Senior Special Correspondent, Delhi ruhail.amin@exchange4media.com RenAameen

The shift from e-commerce to m-commerce is no longer a distant phenomenon but a reality that exists

Ruhail Amin Oct 26, 2017 7:14 AM

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Ruhail Amin Oct 18, 2017 7:42 AM

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD India and Media Planner at Madison world.

Ruhail Amin Oct 16, 2017 7:35 AM

As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development

Ruhail Amin Oct 10, 2017 8:45 AM

With a career spanning over two decades, Majumdar has worked with Indian business dailies like Business Standard and The Financial Express, heading editions and leading news and features teams.

Ruhail Amin Oct 10, 2017 8:42 AM

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always invest in talent

Ruhail Amin Oct 9, 2017 8:44 AM

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

Ruhail Amin Oct 6, 2017 8:26 AM

Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will Yang, Brand Director, Oppo, explains the rationale behind this approach

Ruhail Amin Oct 5, 2017 8:40 AM

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in the 2016 U.S. election. Facebook also handed over 3000 plus advertisements to investigators in order to address the ad row

Ruhail Amin Oct 4, 2017 8:25 AM

Though the electronic security players have not been traditionally spending big on advertising and marketing but that strategy has is no longer the norm now

Ruhail Amin Sep 29, 2017 8:55 AM

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership, and bringing back and engaging with people who have been away from the association

Ruhail Amin Sep 28, 2017 8:09 AM

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Ruhail Amin Sep 27, 2017 8:20 AM

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

Ruhail Amin Sep 26, 2017 8:17 AM

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Ruhail Amin Sep 25, 2017 8:16 AM

Highly placed sources have told e4m that Vivek Khanna, CEO, Hindustan Media Ventures Ltd and Ratul Bhaduri, CFO, HT Media have stepped down from their respective roles

Ruhail Amin Sep 22, 2017 1:16 PM

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Ruhail Amin Sep 20, 2017 8:16 AM

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, National Head, Red FM offers more insights into this journey and the way ahead for private FM players

Ruhail Amin Sep 20, 2017 8:04 AM

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.

Ruhail Amin Sep 12, 2017 8:01 AM

In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer engagement

Ruhail Amin Sep 11, 2017 7:42 AM

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Marketing Lead, Asia Pacific at Google spoke to e4m about the growth of programmatic in the Indian market and its adoption by brands

Ruhail Amin Sep 7, 2017 8:42 AM

In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticket gaming platform

Ruhail Amin Sep 6, 2017 8:09 AM

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Ruhail Amin Sep 5, 2017 7:55 AM

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers. In an interview with exchange4media, Prashant Mehta of SapientRazorfish spoke about the evolving digital payment ecosystem in the country and more.

Ruhail Amin Sep 4, 2017 7:57 AM

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to traditional models of business

Ruhail Amin Aug 31, 2017 7:41 AM

On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country

Ruhail Amin Aug 30, 2017 7:41 AM

The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice

Ruhail Amin Aug 28, 2017 8:02 AM

While IPRs are becoming increasingly important in the global arena, there is a need to increase awareness about IPRs in India. According to industry estimates, piracy is resulting in a revenue loss of Rs 30,000 to Rs 50, 000 crore annually

Ruhail Amin Aug 24, 2017 8:19 AM

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu

Ruhail Amin Aug 22, 2017 8:26 AM

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says Union Minister for Finance, Defence Corporate Affairs, Arun Jaitley

Ruhail Amin Aug 21, 2017 8:37 AM

In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement and revenue models for HT digital. Bansal elaborates on this further

Ruhail Amin Aug 17, 2017 7:46 AM