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Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others
Rahul Dubey Apr 10, 2012 10:05 AM
After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India
Rahul Dubey Apr 9, 2012 9:47 AM
After the latest timeline offering, Facebook has launched its mobile application in Indian languages to attract more consumers
Rahul Dubey Apr 6, 2012 8:16 AM
From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members
Rahul Dubey Apr 5, 2012 6:04 AM
The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16
Rahul Dubey Apr 3, 2012 8:20 AM
Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers
Rahul Dubey Mar 26, 2012 8:42 AM
The reason for it being its new Chairperson, Justice Markandey Katju and the emerging debates around journalistic ethics and regulations
Rahul Dubey Mar 19, 2012 9:21 AM
As per the latest KPMG-FICCI report, digital industry grew at a promising rate of 54 % as against TV (10.8 %), print (8.3 %), radio (15 %) and OOH (7.6 %)
Rahul Dubey Mar 16, 2012 9:27 AM
UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter
Rahul Dubey Mar 16, 2012 8:21 AM
The action channel of UTV is expecting more participants from different media and creative agencies to participate in its arm-wrestling contest this year
Rahul Dubey Mar 12, 2012 8:19 AM
After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital
Rahul Dubey Mar 5, 2012 1:38 PM
The digital company has re-launched its website, which offers access to more high-quality video content online and is now compatible with all devices
Rahul Dubey Mar 2, 2012 8:21 AM
Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney
Rahul Dubey Mar 2, 2012 7:54 AM
Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its services
Rahul Dubey Mar 2, 2012 7:45 AM
Extending its existing proposition of ‘History made every day’, History TV18 has announced three interactive multimedia initiatives & also an Urdu feed
Rahul Dubey Feb 27, 2012 10:08 AM
With just <strong>three</strong> days to go before entries for 3rd edition Indian Digital Media Awards close, there’s much excitement amongst the jury about quality of work
Rahul Dubey Feb 22, 2012 7:54 AM
Though Yahoo! India is a late entrant in the video content space, it has something different and promising to offer to its consumers & advertisers
Rahul Dubey Feb 20, 2012 7:08 AM
Supreme Court order cancelling 122 telecom licenses has brought about a spurt of confidence-building & aggressive ads by telcos, and surge in ad spends
Srabana Lahiri & Rahul Dubey Feb 17, 2012 11:03 AM
Unlike ad networks or mobile advertising solution businesses, Madhouse is entering India in the space of all-inclusive mobile marketing solutions
Rahul Dubey Feb 15, 2012 8:58 AM
Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead
Rahul Dubey Feb 14, 2012 7:38 AM
After the digital revolution, is mobile advertising set to be the biggest turnaround of the decade? An indepth analysis by exchange4media
Rahul Dubey Feb 13, 2012 7:36 AM
Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo
Rahul Dubey Feb 8, 2012 8:35 AM
Shailesh Rao, MD, Media & Platforms APAC, Google, has resigned from the company. He is likely to head to Twitter as VP-International Business
Rahul Dubey Feb 4, 2012 9:32 AM
Srikanth Srinivasamadhavan, who had joined HSBC India as the Head of Marketing in May last year, has quit the company
Rahul Dubey Feb 4, 2012 7:47 AM
After 17 years of being Editor-in-Chief of Outlook, Vinod Mehta moves from day-to-day editing; will continue with the company as advisor
Rahul Dubey Feb 2, 2012 9:25 AM
The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’
Rahul Dubey Jan 31, 2012 7:20 AM
Pioneer is supporting the launch of its hi-tech in-car audio products for 2012 with a number of aggressive ATL and BTL activities
Rahul Dubey Jan 27, 2012 7:32 AM
The recently held Standard Chartered Mumbai Marathon 2012 attracted 150 top Indian brands and became a solid platform for CSR-driven marketing
Rahul Dubey Jan 27, 2012 7:30 AM
Yahoo! India is all set to venture into the online video advertising space and has announced its offerings to leading marketers
Rahul Dubey Jan 24, 2012 11:43 AM
Advertisers are banking heavily on the data-enabled mobile and tablet market, reflected in the launch of new apps. But is this optimism well placed?
Rahul Dubey Jan 23, 2012 3:21 PM
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