Authors
The mandate includes display, search marketing and other kinds of digital media advertising
Rahul Dubey Aug 1, 2012 9:25 PM
SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show
Rahul Dubey Jul 31, 2012 8:57 PM
Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company
Rahul Dubey Jul 24, 2012 7:18 PM
Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company
Rahul Dubey Jul 23, 2012 3:05 AM
Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch
Rahul Dubey Jul 18, 2012 6:38 PM
Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com
Rahul Dubey Jul 9, 2012 9:12 PM
The company will also focus on its rural marketing strategy to target the untouched and uninsured population
Rahul Dubey Jul 6, 2012 8:28 PM
A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands
Rahul Dubey Jul 3, 2012 7:09 PM
A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space
Rahul Dubey Jun 25, 2012 12:52 AM
In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West
Rahul Dubey Jun 20, 2012 7:21 PM
A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline
Rahul Dubey Jun 14, 2012 8:55 PM
Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore
Rahul Dubey Jun 13, 2012 8:31 PM
Deepak Lamba, who had quit Bloomberg UTV in April this year, has joined Bennett Coleman & Company Ltd as President
Rahul Dubey Jun 2, 2012 6:59 PM
While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site
Rahul Dubey May 31, 2012 10:25 PM
Over the years, several corporate houses in India have invested in the media business, but without quantifiable success. The trend has picked force again. Read why...
Srabana Lahiri & Rahul Dubey May 31, 2012 7:18 PM
With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent
Rahul Dubey May 30, 2012 9:15 PM
With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent
Rahul Dubey May 30, 2012 9:13 PM
Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market
Rahul Dubey May 30, 2012 8:01 PM
With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity
Rahul Dubey May 30, 2012 6:52 PM
GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving
Rahul Dubey May 18, 2012 8:52 PM
A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts
Rahul Dubey May 10, 2012 7:13 PM
Expanding its video proposition to the social network Google Plus, Google has announced Hangouts On Air for all its 100 million users
Rahul Dubey May 9, 2012 9:05 PM
LinkedIn’s $118.75 million play for SlideShare is seen as a win-win deal
Rahul Dubey May 8, 2012 3:10 AM
Aamir Khan’s TV debut was trending top on social networks; industry honchos updated their Twitter and Facebook status commenting on the show
Rahul Dubey May 7, 2012 8:57 PM
Aamir Khan’s TV debut was trending top on social networks; industry honchos updated their Twitter and Facebook status commenting on the show
Rahul Dubey May 7, 2012 8:57 PM
A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey
Rahul Dubey May 5, 2012 9:05 PM
Google to give away $50 million in free Google AdWords advertising to help more than 500,000 businesses enter the video advertising space
Rahul Dubey Apr 25, 2012 8:59 AM
Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices
Rahul Dubey Apr 16, 2012 12:32 PM
In the first week of the tournament, including the opening ceremony, IPL website has recorded 13.7 million views as against 8.8 million views last year
Rahul Dubey Apr 13, 2012 10:04 AM
Ninety seven entries spread across 55 award categories will be honoured at the third edition of IDMA, 2012 in Mumbai on Monday, April 16
Rahul Dubey Apr 13, 2012 10:02 AM
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