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Authors
leoBurnett?blur=25

Leo Burnett will handle the 360-degree communications for the brand and the account will be headed by the Mumbai team

exchange4media Staff Oct 3, 2019 4:12 PM

CupShup?blur=25

WROGN leverages CupShup’s corporate network for the launch of their latest collection

exchange4media Staff Oct 3, 2019 3:39 PM

DaanUtsav?blur=25

Brands including Flipkart, Ola, Big Basket, CRED, Meesho and Snapdeal are collaborating with GiveIndia to provide to the underprivileged and those in need

exchange4media Staff Oct 3, 2019 2:52 PM

NBA?blur=25

The games will air live in India on SONY TEN 1 and SONY TEN 3 and will reach fans in more than 200 countries on TV, digital and social media

exchange4media Staff Oct 3, 2019 2:24 PM

DTH?blur=25

As per TRAI’s Performance Indicator Report, Tata Sky has attained a market share of 32% in terms of the average active subscriber base

exchange4media Staff Oct 3, 2019 2:00 PM

Rahul Jaiswal?blur=25

Prior to this, Jaiswal was Deputy Director of Category Marketing at Myntra

exchange4media Staff Oct 3, 2019 1:29 PM

Firework?blur=25

The Prophets will be responsible to roll out an integrated communication campaign for the brand in India

exchange4media Staff Oct 3, 2019 12:59 PM

Leah Buley?blur=25

She will be working directly with Chief Experience Officer John Maeda to deepen Publicis Sapient’s Digital Business Transformation practice capabilities

exchange4media Staff Oct 3, 2019 12:54 PM

Bikaji Amitabh Bachchan?blur=25

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

exchange4media Staff Oct 3, 2019 12:34 PM

TalkWalker?blur=25

The report delves into the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present

exchange4media Staff Oct 3, 2019 12:15 PM

Tata Salt Gandhi Jayanti?blur=25

Tata Salt has set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’

exchange4media Staff Oct 3, 2019 11:38 AM

Vice Refinery29?blur=25

The acquisition will help Vice reach out to millennial women, an audience which it lacks and Refinery29 caters to

exchange4media Staff Oct 3, 2019 9:16 AM

NBA?blur=25

The agency shares insights on how a multi-channel experience was designed for the #NBAInMyBackyard campaign

exchange4media Staff Oct 3, 2019 8:58 AM

zeel?blur=25

With digital being the next growth driver for the company, ZEE’s Digital Entertainment Platform - ZEE5 has established its position with a strong line-up content

exchange4media Staff Oct 1, 2019 8:03 PM

WARC?blur=25

The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM

Ixigo?blur=25

The launch of the cleanliness campaign coincides with Mahatma Gandhi’s 150th birth anniversary on October 2

exchange4media Staff Oct 1, 2019 6:27 PM

tashkent files?blur=25

The movie features Mithun Chakraborty, Naseerudin Shah, Shweta Basu Prasad, Pallavi Joshi, Pankaj Tripathi and Mandira Bedi

exchange4media Staff Oct 1, 2019 6:08 PM

sony pictures?blur=25

Beginning with its 20th anniversary celebrations, SmackDown Live will become Friday Night SmackDown and air, live & exclusive, on SONY TEN 1 and SONY TEN 3 channels every Saturday

exchange4media Staff Oct 1, 2019 4:59 PM

CenturyPly Heroes 2019?blur=25

The short film will be promoted through the CPIL website, social media assets, YouTube & other publisher sites

exchange4media Staff Oct 1, 2019 4:25 PM

Oven?blur=25

The brand has planned a media mix campaign, incorporating out-of-home and radio to generate awareness and brand recall

exchange4media Staff Oct 1, 2019 3:45 PM

Carvaan Mini Assamese?blur=25

Carvaan Mini Legends - Assamese comes pre-loaded with 351 super hit songs and offers other power-packed features like AM/FM, Aux, Bluetooth and USB

exchange4media Staff Oct 1, 2019 3:31 PM

mc Donald's?blur=25

The activity, where McDonald’s asked food lovers to dedicate songs to its menu, was conceptualised by 22feet Tribal Worldwide

exchange4media Staff Oct 1, 2019 2:56 PM

dsport?blur=25

The line-up will feature Indian players like Diksha Dagar and Vani Kapoor

exchange4media Staff Oct 1, 2019 2:43 PM

wunderman?blur=25

Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens & HDFC Mutual Funds

exchange4media Staff Oct 1, 2019 2:21 PM

google?blur=25

The association will help Dineout to enable reservations and offers for consumers via Google Maps

exchange4media Staff Oct 1, 2019 2:04 PM

Dentsu?blur=25

The account will be handled out of the agency’s Mumbai and Gurgaon offices

exchange4media Staff Oct 1, 2019 1:48 PM