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Authors
Panel?blur=25

The panel discussion was moderated by B Srinivasan, and the panellists were Tanuj Choudhry, S Subramanian and Nishanth Chandran

exchange4media Staff Oct 5, 2019 8:10 AM

CVL Srinivas?blur=25

At Pitch CMO Summit 2019 held in Chennai on Friday, CVL Srinivas, Country Manager, India, WPP, decoded what it takes to reign over consumers' hearts through powerful personalization

exchange4media Staff Oct 5, 2019 8:03 AM

Alia Bhatt Ranbir Kapoor Lays?blur=25

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

Likee?blur=25

The campaign is spread over ten days and will be throwing engaging challenges to users each day

exchange4media Staff Oct 4, 2019 7:50 PM

Wunderman Thompson?blur=25

The agency will be responsible for communication development, as well as providing strategic inputs to the brand

exchange4media Staff Oct 4, 2019 7:43 PM

Uday Sodhi SonyLIV?blur=25

Danish Khan will now lead SPN’s digital business, in addition to his responsibilities as Business Head of Sony Entertainment Television and Studio NEXT

exchange4media Staff Oct 4, 2019 5:13 PM

Ad Parody?blur=25

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

Tisya Singh KidsChaupal?blur=25

KidsChaupal is an online education platform which is designed to create a support system for kids, teachers, instructors and parents to guide and choose the right career path and the skill sets

exchange4media Staff Oct 4, 2019 4:23 PM

LimeRoad?blur=25

Ragini Singh has been appointed as Vice President for Community & Creative, and Adesh Kumar has been appointed as Director Engineering

exchange4media Staff Oct 4, 2019 3:55 PM

Dentsu Webchutney Logitech?blur=25

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

TataSky?blur=25

Tata Sky Fitness is now available on Live TV & VOD on Tata Sky Mobile App

exchange4media Staff Oct 4, 2019 3:14 PM

Dunzo?blur=25

Investors included Lightbox Ventures, Google, 3L Capital, and STIC Investment & STIC Ventures

exchange4media Staff Oct 4, 2019 3:08 PM

Limelight Roundtable?blur=25

A panel of industry experts exchange ideas on ‘The New World of Media Experiences’

exchange4media Staff Oct 4, 2019 1:45 PM

Ajay Kaul?blur=25

Prior to this, Kaul, who will now be based out of Silicon Valley, was Chief Digital Officer at Mahindra Holidays & Resorts India

exchange4media Staff Oct 4, 2019 1:01 PM

Shaleena Kaura?blur=25

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM

Fulcro?blur=25

Fulcro communications will be spearheaded by advertising specialists - Akshat Trivedi, Brijesh Parmar and Jugal Kathuria

exchange4media Staff Oct 4, 2019 11:45 AM

Resource?blur=25

The Mumbai-based media consultancy has conceptualised 62 special features spread across leading publications

exchange4media Staff Oct 4, 2019 11:30 AM

Pathik Shah?blur=25

Prior to joining Dainik Bhaskar Group, Shah was associated with Hike Messenger

exchange4media Staff Oct 4, 2019 11:17 AM

Madison?blur=25

The account was won in a multi-agency pitch and the account will be handled by the agency’s Delhi office, Madison Media Plus

exchange4media Staff Oct 4, 2019 11:09 AM

TVF?blur=25

The shows are ‘Yeh Meri Family’, ‘Engineering Girls’, ‘Girls Hostel’, ‘Collage Romance’ and ‘Inmates’

exchange4media Staff Oct 4, 2019 10:57 AM

outbrain?blur=25

The combined company will provide enhanced advertising efficacy and reach to marketers worldwide

exchange4media Staff Oct 4, 2019 9:04 AM

Pitch CMO?blur=25

At the Pitch CMO Summit to be held in Chennai today, the special address will be delivered by CVL Srinivas, Country Manager, India, WPP, on ‘Getting Personalization Right’

exchange4media Staff Oct 4, 2019 8:00 AM

CityMall?blur=25

CityMall will use WhatsApp to tap the next 200 million customers

exchange4media Staff Oct 3, 2019 7:43 PM

tigershroff?blur=25

The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body

exchange4media Staff Oct 3, 2019 7:24 PM

BARC?blur=25

The rise in viewership could be attributed to PM Modi’s speech at Houston which was widely telecast across news channels

exchange4media Staff Oct 3, 2019 4:43 PM