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The Xenitis Group of Companies has announced its plans of diversifying into the two-wheelers sector. The company has formed a joint venture with China’s Guangzhou Motor Company to bring out ‘Xoom’ range of motorbikes from January 2007.
exchange4media Kolkata Bureau Nov 16, 2006 7:32 AM
West Bengal Electronics Development Corporation Ltd (WEBEL) has appointed Hanmer & Partners as their national PR agency. WEBEL is the nodal agency of the Government of West Bengal for developing IT and ITES within the state and has implemented several e-governance projects.
exchange4media Kolkata Bureau Oct 7, 2006 9:50 AM
Indians have one more reason to say ‘cheers’ this festive season with the launch of the unusually named Shark Tooth vodka. Launched by Diageo, which has well-known brands like Johnnie Walker, Smirnoff, Baileys and Vat 69 in its kitty, Shark Tooth marks the premium drinks company’s foray into the prestige Vodka segment in India.
exchange4media Kolkata Bureau Sep 23, 2006 8:42 AM
Tata Teleservices Ltd has chalked out an aggressive growth path to increase its retail presence across India. The company will invest Rs 80-100 crore to increase the number of its outlets from 2,700 to 3,500. The telecom service provider has also entered the Limca Book of Records for inaugurating 100 True Value Shoppes in a single day.
exchange4media Kolkata Bureau Sep 23, 2006 8:37 AM
Zee Bangla, the Bengali channel from the Zee stable, has completed seven years. The channel will continue to focus on strengthening its programming and has several interesting programmes lined up.
exchange4media Kolkata Bureau Sep 18, 2006 8:38 AM
Beer might be more synonymous with a game of soccer, but Kalyani Black Label, the popular beer brand from United Breweries, has decided to rock its patrons. As part of its rebranding exercise Kalyani Black Label has launched the ‘War of the Rock Stars 2006’ in West Bengal that also aims to promote local rock bands.
exchange4media Kolkata Bureau Sep 14, 2006 8:49 AM
Rupa, the Kolkata-based inner-wear company, has recently changed their agency alignments. While earlier their entire portfolio was with Bates 141, the creative duties for their brands will now be divided between JWT and Rediffusion Kolkata. This follows a multi-agency pitch involving several major national agencies.
exchange4media Kolkata Bureau Sep 7, 2006 8:16 AM
JWT emerged as the Agency of the Year (National) at the third edition of the Advertising Club Calcutta’s Consumer Connect Awards held on September 2, 2006. Response India was the Agency of the Year (Kolkata). Lowe’s Prem Mehta was the new inductee into the Adverting Club Calcutta’s hallowed Hall of Fame.
exchange4media Kolkata Bureau Sep 4, 2006 8:38 AM
It was time for young women achievers to stand up and be counted at ‘Sonar Meye’, a contest organised by Bengali entertainment channel Aakaash Bangla and MP Jewellers, a leading Kolkata-based jeweller, on August 25 in Kolkata.
exchange4media Kolkata Bureau Aug 26, 2006 8:18 AM
O&M, Kolkata has unveiled an unconventional campaign for Italian leather accessories brand Blue & Blues.
exchange4media Kolkata Bureau Aug 9, 2006 9:47 AM
Sanmarg, the largest circulated Hindi daily from eastern India, has introduced two new initiatives for its readers - the Sanmarg e-paper and the Sanmarg SMS service.
exchange4media Kolkata Bureau Jul 11, 2006 7:13 AM
Sangeet Bangla, the 24-hour Bengali music channel, has launched the ‘Sangeet Bangla VJ Hunt’, a two-month long event, which was kicked off in May 2006.
exchange4media Kolkata Bureau Jun 14, 2006 7:13 AM
Italian company Nuance Group is forming a joint venture with Shopper’s Stop to tap the Indian airport retail market. An MoU has been signed by representatives of both the companies in the first week of June 2006.
exchange4media Kolkata Bureau Jun 12, 2006 7:25 AM
Sangbad Pratidin, a leading Bengali daily, recently organised the second Sunfeast Telly Samman Awards 2006 in Kolkata. The main purpose behind organizing such an event is to give recognition to Bengali channels and their softwares .
exchange4media Kolkata Bureau May 30, 2006 6:58 AM
Adidas, the official partner, supplier and licensee of the 2006 FIFA World Cup, along with Coca-Cola, another long standing partner of the FIFA World Cup, has launched Adidas +Challenge, a global football tournament at the grassroot level for kids under the age of 16.
exchange4media Kolkata Bureau May 25, 2006 7:16 AM
Saregama India has come out with a music video featuring India’s first fully animated 3D item girl, ‘Lady Chatterjee’. A music album with nine songs, all of which revolve around the mobile or Internet space, will be on offer soon.
exchange4media Kolkata Bureau May 16, 2006 6:55 AM
The Times Group has launched its comprehensive guide to eating out, Times Food Guide 2006, in Kolkata. The guide consists of over 800 names and details of eating joints, pubs, bars, caterers and even paan shops. The guide has listings of best eating outlets in Delhi, Mumbai, Hyderabad, Bangalore as well as New York and London.
exchange4media Kolkata Bureau May 2, 2006 6:48 AM
‘Chobbish Ghanta’, the dedicated Bengali news channel from Zee Aakaash News Pvt Ltd, on Thursday revealed its upcoming programme initiatives in Kolkata. The high point of this is that the channel will be the local news partner of ESPN for exclusive coverage of the FIFA World Cup.
exchange4media Kolkata Bureau Apr 21, 2006 7:57 AM
A new Bengali eveninger, ‘Aaj Ekhon’, modelled on Mumbai’s ever popular ‘Mid Day’, hit the stands in Kolkata on April 15. ‘Aaj Ekhon’ is the first publication from Freedom Media Pvt Ltd, a company promoted by three former print media professionals with interests in TV production as well, having designed programmes for ETV Bangla and Alpha Bangla.
exchange4media Kolkata Bureau Apr 17, 2006 7:07 AM
In keeping with the burgeoning entertainment economy, the Times Group, through Times Infotainment Media Ltd, has ventured into movie production to further strengthen its presence in media and entertainment industry. The first production of TIML, ‘Being Cyrus’, was released nationally on March 24 to rave reviews.
exchange4media Kolkata Bureau Apr 3, 2006 8:27 AM
Chobbees Ghanta, the dedicated Bengali news channel managed by Zee Akash, an independent company set up by Zee News Pvt Ltd and Akash Bangla, will officially go on air on March 26. This was confirmed by reliable sources from the company. The dry run begins on March 22.
exchange4media Kolkata Bureau Mar 21, 2006 7:53 AM
The Emami Group on Thursday launched Navratna Cool Talc, the first extension of brand Navratna. Emami has roped in its brand ambassador Shahrukh Khan for the advertising campaign of Navratna Cool Talc, which has been positioned as 'Duniya ka sabse chhota AC'.
exchange4media Kolkata Bureau Mar 17, 2006 7:47 AM
Candid Communication has bagged the public relations account of Kolkata West International City and Mahabharat Motors Pvt Ltd, the biggest ever foreign investment made in West Bengal by Indonesian firm Salim Group in association with Ciputra and Universal.
exchange4media Kolkata Bureau Feb 18, 2006 7:47 AM
Multi-brand luxury goods company Yves Saint Laurent has officially entered India with the launch of ‘Cinema’, its new premium perfume for women, which was unveiled in Kolkata on February 12.
exchange4media Kolkata Bureau Feb 13, 2006 8:57 AM
IPAN Kolkata, a division of J Walter Thompson Group, has recently bagged the public relations account of Apeejay Oxford Bookstores, which have been an intrinsic part of Kolkata. The incumbent agency was Accord.
exchange4media Kolkata Bureau Jan 9, 2006 7:22 AM
Peerless General Finance and Investment, the Kolkata-based financial services company which will be stepping into its 75th year of operations on October 25, 2006, has launched a special mnemonic to be used in the lead up to the Platinum Jubilee celebrations.
exchange4media Kolkata Bureau Jan 2, 2006 7:29 AM
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