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Kolkata-based Emami Group has expanded its product offering with a new talcum powder variant, Navratna Active Deo. The new offering joins other products in the Navratna range. Emami has unveiled a new TV campaign for Active Deo with the proposition ‘Garmi Alvida’.
exchange4media Kolkata Bureau May 13, 2008 8:36 AM
Sangeet Bangla, the 24-hour Bengali music channel from Sri Venkatesh Films (Kolkata) has introduced some new programmes to add some spice and humour to its content line-up.
exchange4media Kolkata Bureau May 10, 2008 9:24 AM
Videocon Industries Ltd has major expansion plans in store for entertainment retail chain Planet M, which the company acquired in 2007 from Bennett, Coleman & Company. This was announced by Subir Ghosh, CEO, Planet M Retail Ltd, at the inauguration of the latest Planet M mega store in Kolkata on May 6.
exchange4media Kolkata Bureau May 7, 2008 8:05 AM
Red FM Kolkata celebrated its fifth birthday on May 2 with a fun-filled bash at the City Centre that saw several Tollywood celebraties taking part. The FM station also lined up several shows to share the occasion with its listeners.
exchange4media Kolkata Bureau May 3, 2008 8:08 AM
Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.
exchange4media Kolkata Bureau Apr 30, 2008 7:54 AM
Audiences in North Bengal and Sikkim can now listen to the BBC’s special FM programming for the first time, thanks to a partnership agreement between the BBC and Siliguri-based Radio Misty FM. Listeners in the region can now tune in to the BBC’s infotainment updates and chat shows tailor-made for India’s FM market.
exchange4media Kolkata Bureau Apr 14, 2008 9:18 AM
Actor Mithun Chakraborty has stepped in to give some star power to Indian Cricket League’s (ICL) Kolkata Tigers team. Chakraborty would be holding a stake in the team and would be instrumental in its endorsement and promotion.
exchange4media Kolkata Bureau Mar 28, 2008 12:01 PM
The Consumer Connect Awards 2008, organised by the Advertising Club of Calcutta, will be held at the City of Joy on March 29. The consumer insights, strategy, creative and media solutions that went into marketing brands like Levis, Nike, Indica V2, Hero Honda, Pepsi, and Horlicks, to name a few, would feature in this year’s Conclave.
exchange4media Kolkata Bureau Mar 11, 2008 8:11 AM
February 2008 brought much cheer to Candid Communication as the Kolkata-based PR agency added five new accounts across categories like lifestyle, corporate, and education to its portfolio in one month.
exchange4media Kolkata Bureau Mar 7, 2008 6:48 AM
Friend’s 91.9 FM, the radio initiative from The ABP Group, completed one year on February 28, 2008. The FM station has embarked on a three-day music carnival in Kolkata to celebrate its first birthday.
exchange4media Kolkata Bureau Mar 1, 2008 7:21 AM
9.9 Media has tied up with The London Speaker Bureau to set up the first speaker bureau in India. The London Speaker Bureau is the largest in Europe and Asia. Having developed a strong presence in Europe, they are now keen to set up operations in India and China.
exchange4media Kolkata Bureau Feb 25, 2008 6:52 AM
Kolkata-based JG Hosiery Pvt Ltd has launched a new TV campaign for its innerwear brand Amul Macho. The TVC, created by Saints & Warriors Productions, takes forward the ‘Crafted for fantasies’ peg adopted in the previous campaign.
exchange4media Kolkata Bureau Feb 20, 2008 6:24 AM
As reported earlier by exchange4Media, Akaash Bangla and their content provider for national news, ANI Media, have parted ways after a seven-year association. ANI Media, however, has reacted strongly to Akaash Bangla’s citing poor news content as the main reason for the souring of their long relationship.
exchange4media Kolkata Bureau Feb 4, 2008 7:41 AM
Akaash Bangla has called off its association with national news service provider ANI Media, thus bringing to an end a seven-year association.
exchange4media Kolkata Bureau Feb 2, 2008 7:51 AM
Tata Tea, the largest tea company by volume in the world’s largest tea market, India, has announced a strategic foray into the out-of-home beverage segment, unveiling its first outlet of ‘Chai Unchai’ at the IIM Bangalore campus.
exchange4media Kolkata Bureau Jan 24, 2008 7:16 AM
In keeping with its aim of ‘consumer empowerment’, Kolkata-based FM station Friends 91.9 FM has come up with an innovative concept wherein listeners can host their own show from home.
exchange4media Kolkata Bureau Jan 12, 2008 6:41 AM
Yankelovich Holdings Inc. has signed an agreement with WPP to merge with Henley Centre HeadlightVision. Henley Centre HeadlightVision is the consumer trends and futures research and consultancy business of WPP and a unit of Kantar, WPP’s information, insight and consultancy division.
exchange4media Kolkata Bureau Jan 11, 2008 6:56 AM
The takeover plan of Kolkata TV by the Jain Group has not materialised. The deal fell through due to differences in opinion regarding financial aspects of the acquisition, and both parties unanimously decided not to go ahead with the deal.
exchange4media Kolkata Bureau Jan 3, 2008 6:28 AM
The Bangla music and entertainment can look forward to a big lift with the launch of Big Music & Home Entertainment’s operations in the Eastern region from December 27, 2007.
exchange4media Kolkata Bureau Dec 29, 2007 6:38 AM
The year-end has brought some good news for Zee Bangla. The channel, which till some time back had occupied the second position, has now raced ahead of ETV Bangla in the Bengali general entertainment channel space to take the top spot. ETV Bangla is now in the second position, followed by Aakaash Bangla.
exchange4media Kolkata Bureau Dec 19, 2007 6:05 AM
9.9 Mediaworx, recently launched by Dr Pramath Raj Sinha in association with Vikas Gupta, Asheesh Gupta and Anuradha Das Mathur, has acquired the brands and businesses of Jasubhai Digital Media (JDM). JDM will be now rechristened as 9.9 Digital Media with Sinha as its new Managing Director.
exchange4media Kolkata Bureau Dec 18, 2007 6:18 AM
Amway India has forayed into colour cosmetics for the first time in the country. The colour cosmetics category would be under the brand name Attitude Colours.
exchange4media Kolkata Bureau Dec 5, 2007 6:17 AM
FM radio stations in Kolkata have lined up a series of programmes and promotions to celebrate Durga Puja with their listeners. Most radio stations are making trips to housing complexes, either to judge the puja pandals there or to get the vibe of the festive spirit.
exchange4media Kolkata Bureau Oct 17, 2007 7:58 AM
Red FM has joined hands with Future Media (I) Ltd, the media company of the Future Group in a bid to extend its reach to Pantaloon store customers across Mumbai, Delhi and Kolkata.
exchange4media Kolkata Bureau Oct 12, 2007 8:12 AM
Futuristix Media Communication Centre (FMCC), a Delhi-based advertising, media and journalism institute, and AIDIAS, a Kolkata-based business development consultancy company, have signed an MoU to jointly offer customised training to media marketing teams of different media houses.
exchange4media Kolkata Bureau Oct 5, 2007 7:59 AM
Kolkata-based hosiery company Rupa has upped the style quotient of its innerwear for men with the launch of it premium range of briefs and vests under the ‘MacroMan M Series’. And giving the brand some star power is none other than Hrithik Roshan.
exchange4media Kolkata Bureau Sep 18, 2007 9:39 AM
Radio Choklate 104 FM, which currently has its operations in Bhubaneshwar and Cuttack, will soon broadcast BBC’s programming, specifically produced for India’s FM market. This will be extended to listeners in Rourkela once the station starts its operations there.
exchange4media Kolkata Bureau Sep 11, 2007 9:36 AM
Century Plywood has just moved its advertising business from JWT to Bates David Enterprise, Kolkata. The agency has been assigned to undertake the entire planning and communication development for all product categories. The account size is Rs 10 crore.
exchange4media Kolkata Bureau Sep 8, 2007 9:37 AM
24 Ghanta, which had entered the dedicated Bengali news channel space last year, has over the last five weeks been enjoying a large share of the viewership among Bengali channels. The target audience mainly comprises the Bengali intelligentsia looking for some indepth analysis.
exchange4media Kolkata Bureau Aug 30, 2007 9:10 AM
North, South and West, so can East be far behind? While on August 13, exchange4media took at a look at what the media in North, South and West have to offer to commemorate India’s 60th I-Day, today we take a look at how the media in Kolkata is going to celebrate the occasion.
exchange4media Kolkata Bureau Aug 14, 2007 9:48 AM
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