Authors
Christina Moniz
MediaCom will be responsible for media strategy, planning, buying and implementation for all media including key brands – Frooti, Appy & Appy Fizz
Christina Moniz Nov 11, 2019 10:36 AM
Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India
Christina Moniz Oct 19, 2019 7:52 AM
Wendy Clark, CEO, DDB Worldwide, talks to exchange4media on her visit to India about the importance of the market to the organisation, growing battle for the best talent, DDB Flex model and more
Srabana Lahiri & Christina Moniz Aug 21, 2019 8:14 AM
Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, on the new show Ram Siya Ke Luv Kush, their strategy to market the series, the impact of NTO on the channel and more
Christina Moniz Aug 6, 2019 8:24 AM
Produced by Swastik Productions, the series will tell the story of Ramayan through the perspective of Luv and Kush and will premiere on August 5
Christina Moniz Aug 1, 2019 12:26 PM
M A Parthasarathy, CEO, Mindshare South Asia, talks of his priorities, meeting the demands of the new media ecosystem, embracing automation, the challenges Mindshare faces and more
Srabana Lahiri & Christina Moniz Jul 29, 2019 8:29 AM
Akshali Shah, Senior VP, Strategy (Sales & Marketing), Parag Milk Foods, tells us how the company’s growth will largely be driven by the health and nutrition category in future
Christina Moniz Jul 23, 2019 8:15 AM
Ramamurthi, CEO, Polycab, listed key parameters for marketers to bear in mind in today’s cluttered digital world
Christina Moniz Jun 28, 2019 2:28 PM
Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019
Christina Moniz Jun 27, 2019 10:14 AM
FCB’s Open Door Project and DDB Mudra’s Project Free Period score in the Sustainable Development Goals category
Christina Moniz Jun 22, 2019 8:54 AM
Dentsu Webchutney emerges big winner with awards for Swiggy’s Voice of Hunger and Flipkart’s Hagglebot; FCB bags bronze for The Open Door Project
Christina Moniz Jun 21, 2019 7:25 AM
Dentsu Webchutney collects two bronze and one silver lion; Mindshare bags one silver and one bronze, while Lowe Lintas and Leo Burnett pick up a silver each
Christina Moniz Jun 20, 2019 8:47 AM
Grey India bags silver for Gillette’s Barbershop Girls campaign, JWT picks up five bronze metals while Offroad Films, Mumbai, wins another bronze for Vicks - One in a million #TouchOfCare
Christina Moniz Jun 19, 2019 9:52 AM
The agency bagged a bronze each in the Print & Publishing and Health & Wellness categories for its ‘One Mindful Mind’ campaign for the NeuroGen Brain & Spine Institute’s kit
Christina Moniz Jun 18, 2019 8:39 AM
IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one
Christina Moniz & Beryl Menezes Jun 17, 2019 8:15 AM
Padmanabhan, Head- Trading & Partnerships, GroupM India talks about projects Motion Content Group has undertaken and says its biggest differentiator is that it completes the entire content value chain
Christina Moniz Apr 30, 2019 8:57 AM
As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders
Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM
As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders
Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM
Gupta, Managing Director, Star India, spoke about how only big stories matter in an increasingly cluttered world
Christina Moniz Mar 19, 2019 8:28 AM
Anupam Sehgal, Head of Marketing, FILA India tells us about the company’s plans to open 100 exclusive stores across India, the brand’s advertising strategy and more
Christina Moniz Mar 1, 2019 9:00 AM
Nayer, CMO - Group Corporate Brand, Mahindra Group tells us that the latest film from Mahindra Group puts the focus on environmental issues & urges people to plant more trees
Christina Moniz Feb 28, 2019 8:20 AM
At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018
Christina Moniz Feb 14, 2019 8:21 AM
Sahu, Co-founder & CEO NestAway Technologies, talks about the company's recent rebranding, marketing plans, the home rental space and why he thinks they may just be India’s answer to Airbnb
Christina Moniz Feb 7, 2019 8:32 AM
Vats, Group CEO & MD, Viacom18 spoke at the launch of the show Navrangi Re!, which premieres on February 2 on Rishtey putting the spotlight on the issue of faecal waste disposal
Christina Moniz Jan 23, 2019 8:19 AM
The marketing head of Tata Motors on how brands can leverage intense cricket tournaments to its maximum effect
Christina Moniz Sep 5, 2018 11:33 AM
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In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology
Christina Moniz Sep 5, 2018 8:57 AM
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Atit Mehta, Marketing Head, Byju’s shares how the learning app has leveraged cricket to derive greater ROI
Christina Moniz Sep 4, 2018 12:40 PM
The Vice-President, Marketing, Paytm, on how brands can get maximum ROI & guaranteed eyeballs from cricket association and his perspective on advertising during cricket tournaments.
Christina Moniz Sep 3, 2018 2:19 PM
The EVP and Head, Digital Business, Sony Pictures Networks India, tells us about the growth SonyLIV saw during the football tournament in a country where few sports other than cricket capture popular attention
Christina Moniz Jul 19, 2018 8:58 AM
Deirdre McGlashan, Global Chief Digital Officer, MediaCom speaks on the use of data, intuition and effectiveness in digital marketing at exchange4media Group’s TechManch in Mumbai
Christina Moniz Jun 28, 2018 8:52 AM
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