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A brand is truly connected when it demonstrates personal and collective wellbeing, shares Vishnu Mohan, CEO, Asia Pacific, Havas Media.
Abid Hasan Mar 7, 2012 8:00 AM
Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts
Abid Hasan Mar 6, 2012 8:30 AM
What really makes a brand meaningful and connected is personal wellbeing and collective wellbeing, feels Vishnu Mohan, CEO, Asia Pacific, Havas Media
Abid Hasan Mar 6, 2012 7:37 AM
Big Magic’s new talent hunt show ‘Mele Ka Big Star’ will be offering an opportunity to local regional talent found in the small towns of UP, MP & Bihar
Abid Hasan Mar 2, 2012 8:22 AM
NDTV enters Bollywood’s kitchens with ‘What’s Cooking, Good Looking’. The show is being promoted between the 4 NDTV Group channels & website ndtv.com
Abid Hasan Mar 1, 2012 10:12 AM
It is an aggressive campaign that attempts to create awareness for the brand by creating a ‘hockey experience’
Abid Hasan Feb 29, 2012 9:20 AM
News TV industry is eagerly looking forward to digitalisation as it would let it do what they do best – spread awareness and give good news content
Abid Hasan Feb 27, 2012 10:19 AM
After firming its base in the news channel space, Sai Prasad Media has now turned its attention on firming its print presence & looking for expansion
Abid Hasan Feb 27, 2012 10:12 AM
Digitisation of cable television would lead to better quality viewing and revenues, but the transition won’t be an easy one, say industry leaders
Abid Hasan Feb 27, 2012 9:02 AM
It is true that only a leader should be a boss, but my boss is not just a leader. She is also a great guiding light in my life
Abid Hasan Feb 25, 2012 7:50 AM
9X Jalwa is the fourth music channel from 9X Media Group after 9XM Haq Se, 9X Tashan and 9X Jhakaas. The channel will sport the tag line ‘Koi Shaq’
Abid Hasan Feb 23, 2012 8:36 AM
PTC Network has been building up its awards properties – PTC Punjabi Music Awards & PTC Punjabi Film Awards – which have garnered high viewership
Abid Hasan Feb 20, 2012 9:14 AM
Dainikbhaskar.com, one of the largest Hindi websites, announced the launch of its Jaipur local page
Abid Hasan Feb 16, 2012 9:48 AM
Dainik Bhaskar has revived its ‘Zidd Karo Duniya Badlo’ campaign and is targeting mostly print & TV media. Dhoni will not be featuring in this campaign
Abid Hasan Feb 16, 2012 8:56 AM
Komal Anbarasan has been elevated to Chief Executive Officer of Makkal TV. Prior to this, he has been Chief News Editor at Makkal TV since 2007
Abid Hasan Feb 15, 2012 9:09 AM
NDTV has adopted a two-fold promotion strategy – one, to ensure consumer interaction for coming on to the show & two, to drive eyeballs to the show
Abid Hasan Feb 14, 2012 2:25 PM
Limca Book of Records has recognised Dainik Bhaskar Group as the first newspaper to “connect emotionally” with the readers
Abid Hasan Feb 13, 2012 8:20 AM
CNN-IBN has embarked on a 360 degree promotion drive for new talk show ‘Dimensions’ across television, print, digital and outdoor
Abid Hasan Feb 10, 2012 7:24 AM
Mediascope Publicitas has come up with a custom magazine ‘Promenade’ for DLF Promenade mall in Delhi, which is celebrating its third anniversary
Abid Hasan Feb 9, 2012 6:06 PM
Hindi daily Hari Bhoomi is planning to launch an edition in Bhopal soon. This will be the paper’s second edition in Madhya Pradesh after Jabalpur
Abid Hasan Feb 8, 2012 7:30 AM
Kathputlee Arts & Films has launched what is being touted as India’s first 3D fiction magazine. The magazine is being distributed for free with HT’s Brunch
Abid Hasan Feb 6, 2012 9:06 AM
The India centre is the fourth in the world for Bertelsmann after Germany, New York & China, signifying India’s importance for the media group’s ops
Abid Hasan Feb 6, 2012 8:54 AM
Hindi news channel, News Express has roped in Kumar Rakesh as its new Executive Editor
Abid Hasan Feb 2, 2012 8:31 AM
Vats Group is all set to launch Saraswati Patra, its educational newspaper, in Delhi & Sonepat next month. The paper will be distributed free of cost
Abid Hasan Jan 30, 2012 11:24 PM
Reporter Abid Hasan finds the world of media bewildering and at the same time an exciting place to be as he navigates his way around as a journalist
Abid Hasan Jan 28, 2012 10:25 AM
In a bid to expand its reach and availability, Hindi newspaper Political Express has launched its e-paper edition
Abid Hasan Jan 27, 2012 7:31 AM
HT Mini targets a hitherto untapped slot of people on the move. Though the reception has been mostly positive, will this format work out?
Abid Hasan Jan 27, 2012 7:29 AM
Himachal Aaj Kal will target local advertisers to generate revenues. The Hindi news channel will focus on presentation and content
Abid Hasan Jan 25, 2012 7:39 AM
A weekly magazine, ‘Itwaar’, is slated for launch in two weeks’ time. ‘Shukrwar’ and ‘Bindya’ are the other magazines from the Kalindi Media Group
Abid Hasan Jan 23, 2012 7:22 AM
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