Authors
The group has initiated a marketing strategy to promote the summer special, which comprises both conventional marketing initiatives and customer engaging promotions
Abid Hasan Feb 22, 2014 11:52 AM
While the IRS Q4 2013 findings have been flayed by the print media industry, with as many as 19 publications deciding to withdraw from IRS subscription, there are some players who do not wish to take any action
Abid Hasan Feb 21, 2014 8:15 AM
The challenge will be how to ramp up the digital place & reach readers through multiple touch points without compromising on the quality, says R Jagannathan, Editor-in-Chief, Forbes India
Abid Hasan Feb 18, 2014 9:28 AM
Indian Express has joined other publications that have unsubscribed their membership from the Indian Readership Survey and are seeking refund
Abid Hasan Feb 18, 2014 8:53 AM
While MIB Minister Manish Tewari has ruled out speculations on FDI in ratings agencies, he also said that there will be a separate reference to TRAI with regard to the quantum & need of FDI in ratings agencies
Abid Hasan Feb 17, 2014 8:45 AM
The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear mis-match between survey figures and our database"
Abid Hasan Feb 14, 2014 8:03 AM
Following the hearing yesterday, the Delhi High Court has given a two-week extension for implementation of TV ratings guidelines other than the cross-holding clause
Abid Hasan Feb 13, 2014 8:25 AM
Deadline for implementing the guidelines has been pushed back by 15 days to March 6, 2014. However, in the case of the cross-holding clause, the High Court has ruled that it will be on hold till the time the case continues
Abid Hasan Feb 13, 2014 7:49 AM
Kadiri will be an integral part of web portal Zigwheels.com & ZigWheels magazine. Prior to this, he was working with Next Gen Publishing's magazines Car India and Bike India
Abid Hasan Feb 12, 2014 9:42 AM
Kadiri will be an integral part of web portal Zigwheels.com & ZigWheels magazine. Prior to this, he was working with Next Gen Publishing's magazines Car India and Bike India
Abid Hasan Feb 12, 2014 8:22 AM
Yesterday's hearing saw Kantar Media place its point of view in the case. Today, the three respondents in the case - the Govt, TRAI & NBA - will present their points of view. Following this, the Court is expected to giving its ruling
Abid Hasan Feb 12, 2014 7:59 AM
Today’s hearing saw Kantar Media place its point of view in the case. Tomorrow, the three respondents in the case – the Govt, TRAI & NBA – will present their points of view. Following this, the Court is expected to giving its ruling
Abid Hasan Feb 11, 2014 5:01 PM
Debabrata Mukherjee, VP Marketing & Commercial, Coca Cola feels brands can do multiple things on the digital platform in India, he also emphasised on the role of mobile marketing
Abid Hasan Feb 11, 2014 9:11 AM
Advertisers are concerned over the looming ratings blackout scenario as they feel that advertising on TV without proper ratings numbers is like shooting in the dark
Abid Hasan Feb 11, 2014 8:41 AM
While marketers expect a solution to the controversy over the latest IRS findings, they also feel that uncertainty in numbers will take its toll in the long run
Abid Hasan Feb 10, 2014 8:03 AM
'Auto Components' will be simultaneously available in print & on digital. The magazine joins three other automotive titles in Next Gen’s stable - 'Car India', 'Bike India' & 'Commercial Vehicle'
Abid Hasan Feb 8, 2014 8:40 AM
Bal will take charge from February 17. Confirming the news to exchange4media, Bal said, "I am looking forward to doing good work. The Caravan is a good magazine & they are doing good stuff"
Abid Hasan Feb 8, 2014 8:38 AM
Bal will take charge from February 17. Confirming the news to exchange4media, Bal said, “I am looking forward to doing good work. The Caravan is a good magazine &they are doing good stuff”
Abid Hasan Feb 7, 2014 9:06 PM
‘Auto Components’ will be simultaneously available in print & on digital. The magazine joins three other automotive titles in Next Gen’s stable – ‘Car India’, ‘Bike India’ & ‘Commercial Vehicle’
Abid Hasan Feb 7, 2014 8:44 PM
If Kantar Media doesn't succeed in obtaining a stay order from the Delhi High Court, there seems to be no other option for the measurement agency but to wind up its operations
Abid Hasan Feb 7, 2014 9:19 AM
The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25
Abid Hasan Feb 7, 2014 8:34 AM
Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency
Abid Hasan Feb 6, 2014 9:06 AM
INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse
Abid Hasan Feb 5, 2014 7:51 AM
The Head of Hindi Business at Hindustan shares the key focus areas for Hindustan in 2014 and why print players are gaga over the Bihar market
Abid Hasan Feb 4, 2014 10:06 AM
The INS at its meeting with MRUC in Delhi on Feb 3, 2014 also warned that failure to withdraw the findings will lead to its members not participating in IRS forever, besides initiating legal action against MRUC
Abid Hasan Feb 4, 2014 7:45 AM
Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency
Abid Hasan Feb 3, 2014 9:15 AM
Magazine owners believe that paid subscription revenue is one of the trends to watch out for in 2014, which will bridge the gap between cost of publishing and revenue from product sales
Abid Hasan Jan 31, 2014 9:33 AM
Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data
Abid Hasan Jan 30, 2014 10:08 AM
Questions are being raised as to the timing of the ratings chaos, with some in the industry wondering whether it is a move to provide leverage to certain political parties as far as TV coverage is concerned
Abid Hasan Jan 30, 2014 9:25 AM
The Delhi HC judge hearing the writ petition filed by Kantar Media in the TV ratings guidelines case has deferred a stay order in the case. Meanwhile, NBA has also been made a respondent in the case
Abid Hasan Jan 30, 2014 7:47 AM
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