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Date-wise News

DAC concludes DAC Pub Quiz 2015

DAC concludes DAC Pub Quiz 2015?blur=25

The event is another one in the series of initiatives planned by DAC to engage with the brand communication professionals across creative and media agencies, media houses and marketers in NCR

exchange4media Staff Dec 19, 2015 2:00 PM

GoDaddy appoints MEC global media agency-of-record

GoDaddy appoints MEC global media agency-of-record?blur=25

GoDaddy has awarded its global media, digital and analytics and insight business to the agency

exchange4media Staff Dec 19, 2015 12:52 PM

OYO Rooms launches new brand campaign #OneForEveryone

OYO Rooms launches new brand campaign #OneForEveryone?blur=25

The campaign consists of eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room

exchange4media Staff Dec 19, 2015 8:45 AM

V Spark Communications bags branding consent for FreshMonk.com

V Spark Communications bags branding consent for FreshMonk.com?blur=25

FreshMonk.com will be handling brand communications for the company

exchange4media Staff Dec 19, 2015 8:41 AM

Scarecrow Communications creates team anthem for U.P. Warriors

Scarecrow Communications creates team anthem for U.P. Warriors?blur=25

The anthem is sung by Divya Kumar and combines the pulse of Uttar Pradesh along with the aggression of wrestling

exchange4media Staff Dec 19, 2015 8:38 AM

Cut The Crap creates radio campaign for Iba

Cut The Crap creates radio campaign for Iba?blur=25

The campaign titled ‘Beauty Products Ke Dirty Secrets’ comprises four spots and consumer engagement through RJ interactions.

exchange4media Staff Dec 19, 2015 8:33 AM

Mindshare ,FoxyMoron create new digital campaign for Moto 360

Mindshare ,FoxyMoron create new digital campaign for Moto 360?blur=25

Conceptualised by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign highlights the features of the watch in the form of five different stories

exchange4media Staff Dec 19, 2015 8:30 AM

Guest Column: Trust is the lubricant that ensures lack of a logjam in relationships between various stakeholders: Jay Kumar

Guest Column: Trust is the lubricant that ensures lack of a logjam in relationships between various stakeholders: Jay Kumar?blur=25

The author Jay Kumar on the importance of Trust in brand building

exchange4media Staff Dec 19, 2015 8:12 AM